By:Lauren Roney

Pd-23/07/11

Marketing-is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales

Aims to identify the customer, to satisfy the customer, and to keep the customer

Market Analysis-Indentifies products and their source and differentiates them from all other products

The main goal is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm

They focus on family and younger children

They created Ronald McDonald as an image for their company and advertise the character to appeal to children

Put their fast food restaurants in urban areas because there are more families their to buy their food

Mission Statement To "be our customers' favorite place and way to

eat." Objectives

to serve good food in a friendly and fun environment

to be a socially responsible company to provide good returns to its shareholders to provide its customers with food of a high

standard, quick service and value for money 4 P’s for Marketing

Product Price Promotions Place

Yes, because they focus on family and are children oriented E.G They put indoor playgrounds in their

restaurants This helps them by making children

want to get a happy meal and play, so they beg their parents to take themThis can also make the parents end up

eating their as well Creates a friendly environment for every

age

A parent with two children Visits McDonald’s to give the children a

treat. Children

Want to visit McDonald’s as it is a fun place to eat.

A business customer Visits McDonald’s during the day as service

is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule.

Teenagers Are attracted by the Saver Menu which is

affordable, and the internet access

McDonald operates in an oligopoly Oligopoly-market is dominated by a small

number of firms that together control the majority of the market share.

Affect on their marketing strategiesThey want to be better than the other

companies so they will look at what other businesses are offering and try to market maybe lower prices or create new products to attract more business

Has the worlds largest Market share in the fast food industry with a 42% share in the USAHave this because of their low price

strategy E.g. They created the dollar menu

They are very successful as a business Although there food can be very unhealthy can

increases an obese population, they still are a striving business that I look up to

Other companies still cannot compare to McDonalds which is amazing in the business world

At the rate they are going they will dominate the industry for years to come