Market AnalysisBy: Johnray Winstead

Indicate the function performed through the expending funds.

And identifies products and their source and differentiates them from all other products.

Marketing Function

Its Aiming

It was designed and built as a purpose built recipe dish bakery to provide premium quality ready meals to an expanding market.

Analysis Meets Function

Making an analysis help by creating a customers profile. That leads them to know what they want, needs & who they are.

Kettleby Foods are a “Market Niche” a small part of an existing market. The “Market Leader” or the maintain existing market is Samworth Brothers: a family business producing quality foods.

Kettleby Foods’s Market Position

Market Penetration: Your Stomach; meaning what they sell is food, uses only the finest meat, fish and vegetables in its dishes to produce traditional British favorites.

New Product Development: they aim to only produce food that the Samworth family; meaning great quality food.

Branding: they have a name & a design.

Diversification: Kettleby is very diversed, they have products ranging from sandwiches, fresh salads, ready meals, cooked meals, pastries, desserts, and sausages.

SWOT Analysis: Strength- factories that is open 24 hours a day. Weakness- are customer complaints. Opportunities- there businesses develop bespoke courses that suit the needs of their people.

Kettleby’s Objectives

Do Market Strategy meet Objective

Yes to me there strategy meets there objective because for one reason there doing pretty good still making profit.

Income Level: premium quality ready meals to an expanding market.

Social Class; British market

Main Marketing Segments

Market Structure Autonomous Structure meaning this company has power of self gov’t. An

independently company.

Market ShareBeing a New company to an organization Kettleby Foods only has 1%