BY EMBRACING - Swiss International Hotels and …...transformed to a full-fledged hotel company offering hotel management, franchise and technical services. Until the spring of 2009,

BY EMBRACING TECHNOLOGY &

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COMPANY BROCHURE - 2019

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International Quality – Local Affinity Page 3

INTRODUCTION PAGE 4

THE COMPANY PAGE 5

MISSION, VISION, VALUES PAGE 5

OUR GLOBAL PRESENCE PAGE 6

THE HOTEL BRANDS PAGE 7

FOOD & BEVERAGE CONCEPTS PAGE 8

BUSINESS CONCEPTS PAGE 9

LEISURE CONCEPTS PAGE 10

SWISS SELECT GUESTS LOYALTY PROGRAM PAGE 11

SWISS DARLING BOOKER LOYALTY PROGRAM PAGE 12

THE LICENSE MANAGEMENT & OPERATING FORMULA PAGE 13

SWISS INTERNATIONAL HOSPITALITY ACADEMY PAGE 14

SWISS-PROCURE PAGE 15

BRAND PERFORMANCE IMPACT PAGE 16

SWISS INTERNATIONAL & PARTNERS PAGE 17

DEVELOPMENT PIPELINE PAGE 18

MANAGEMENT COMMITTEE PAGE 19

CONTACT US PAGE 21

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Welcome to Swiss International! We appreciate your interest in our Hotels & Resorts and we are pleased to present our company to you. Swiss International's roots are since 30 years anchored in Switzerland; a country known worldwide for its quality, precision and values that we ever since proudly translate into the day to day operation of our hotels. From the shores of Europe to the coasts of China, to Africa and the Middle East, our customers will experience the best of Swiss Hospitality at consistent quality levels. Whilst the concepts of our luxury, upscale and midscale brands are tailored to the needs of today's savvy business and leisure travelers, the Swiss International Business Model strongly focuses on increasing market shares and on driving financial results for all stakeholders.

International Quality – Local Affinity

Swiss International is currently on a tremendous journey of expansion in the GCC countries, Africa, Asia and in the good old Europe. Our vision is to grow the chain to a 150 hotels by the year 2020. Be part of it - we look forward to hearing from you! Henri (Hans) W.R. Kennedie CEO & President

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Y The world of hospitality revolves around return on

investment! Swiss International offers a robust business model to hotels on either a franchise or a management agreement. As such, the hotels can well position themselves in the market by taking full advantage of the sound established Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results. Next to the global distribution through the state-of-the-art central reservation system SWISS-REZ, the company offers a range of services like Marketing, Sales, Revenue Management, Reputation Management, SEO and Distribution Management in order to drive profitability. The hotels benefit furthermore from a robust support mechanism which includes extensive Business and Operational Support Sessions as well as tailored training and courses from the Swiss International Hospitality Academy. Swiss International is a global company with its International Services Center located in the UAE. Under Business Development, Swiss International through its Partners also provide Technical Services, Architectural Services, Interior Designing, Financing and re-financing Solutions and Project Management.

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OUR VISION

Living up to the Reputation of Swiss Hospitality

OUR MISSION

To be Different & Recognized

A C C U R A C Y A N T I C I P A T I O N C O M M I T M E N T C O U R T E S Y

E F F I C I E N C Y E T H I C S I N N O V A T I O N S U S T A I N A B I L I T Y


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AFRICA

Operations: 4 Hotels/ 478 rooms

Pipeline: 6 Hotels/ 630 rooms

MIDDLE EAST

Operations: 8 Hotels/ 600 rooms

Pipeline: 14 Hotels/ 1,139 rooms

ASIA

Operation: 3 hotels / 525 rooms


EUROPE


COUNTRIES WITH

SWISS INTERNATIONAL PRESENCE

36 HOTELS SIGNED:

2018: 14 Hotels in Operations



International Quality – Local Affinity

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TYPICAL HOTEL DISTRIBUTION MIX LICENSE & VALUE DRIVERS OPTIMIZED

BPI = 45% to 65%


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7 EASY STEPS TO DEVELOP A

SWISS INTERNATIONAL HOTEL OR RESORT

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GUINEA BISSAU Bissau Swiss International Guinea (Opening 2019)

KENYA Nanyuki Swiss International Resort Mount Kenya (Opening 2020)

UGANDA Lake Victoria Royal Swiss Spa & Wellness Resort Empuku (Opening 2019)

NIGERIA

Abuja Swiss International Boutique Frida (Opening 2019)

Aba Swiss International & Swiss Spirit Hotel & Suites Enyimba (Opening 2020)

Abuja Swiss Spirit Hotel & Suites Kaura (Opening 2020)

AFRICA

INDIA

Kandagath Swiss International Kandagath (Opening 2019)

Chandigarh Swiss International Residences (Opening 2019)

New Delhi Royal Swiss New Delhi (Opening 2019)

Orissa Swiss International Puri – Orissa (Opening 2019)

Bahadurgarh Swiss Spirit Hotel & Suites Bahdugarh (Opening 2020)

PAKISTAN Lahore Royal Swiss Lahore (Opening 2019)

ASIA

SYRIA Damascus Swiss International Omayad Hotel

SAUDI ARABIA

Al Baha Swiss Spirit Hotel & Suites Al Baha (Opening 2019)

Al Jawf Swiss Spirit Hotel & Suites Al Jawf (Opening 2019)

Jeddah Swiss Spirit Hotel & Suites Heraa (Opening 2019)

Taef Swiss Spirit Hotel & Suites Taef (Opening 2019)

Jeddah Swiss International Boutique Hotel (Opening 2019)

Al-Qassim Swiss International Al-Qassim (Opening 2019)

MIDDLE EAST


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Henri (Hans) W.R. Kennedie President & CEO


Swiss International, currently has 36 hotels signed, of which there are 14 hotels in operation in 2018, 27 in 2019 and 36 in 2020. Swiss International intends to grow the management portfolio under the Superior First Class and luxury brands Swiss International Hotels & Resorts and the mid-market brand of Swiss Spirit Inn & Suites. Kennedie’s vision is to expand Swiss International globally via strategic co-operations and alliances. There are currently 10 offices worldwide and located in China, Bangladesh, India, Middle East, Turkey, Russia and Europe. Prior to Golden Tulip, Kennedie worked with Crest Hotels and Steigenberger Hotels in the Netherlands. Henri enjoyed his education at the Hotelschool The Hague, where he obtained a Bachelor’s in Hotel Administration. He moved the Corporate Head Office from Switzerland to the UAE (Ras Al Khaimah) in 2013.

Henri Kennedie was born into a hotel family. He is 3rd generation Kennedie in the hotel business. In the summer of 2010, Kennedie assumed the Management of Swiss International Hotels, which he transformed to a full-fledged hotel company offering hotel management, franchise and technical services. Until the spring of 2009, he served as President & CEO of the Golden Tulip Hospitality Group, where he dedicated over 25 years to the development and expansion of the Golden Tulip brands and sold it to Starwood Capital in 2009. In Golden Tulip, Kennedie had over 100 hotels under management.

Sabine von Niederhausern Director of Finance & Legal

Sabine, a Swiss national, has experience in finance and legal with Golden Tulip Hotels, several restaurant businesses and a consulting firm in Switzerland, called HEAL & partners. She has also set a Hotelschool in Switzerland for Chinese students. In addition, she was a lecturer at several hotelschools in Switzerland. Since 2010, she was actively involved in the repositioning of Swiss International. Initially in Gland, Switzerland and since 2013 in Ras Al Khaimah, United Arab Emirates. Sabine is also a member of the Management Committee.

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Since 2018, Usama joined as Director of Operations & Systems. With his vast experience in the hotel business, he is the right man on the right place, now that Swiss International has entered the hotel operations side of the business, with 19 hotels under a management agreement (December ’18). Usama, a Jordanite national, has had different positions in the international hotel world, like (Area-) Financial Controller, General Manager, Owner’s representative with companies as Golden Tulip, Mövenpick and IHG. Usama is also a member of the Management Committee.

Clive Figaro Commercial & License Services Director.

Since 2013, Clive is with Swiss International in different capacities. In 2016, Clive went to set the office in Nairobi and with him the Commercial & License Services Department. Over the past 6 years, Clive has been very instrumental with the creation and upkeep of the typical Swiss International Commercial Products and services, such as the loyalty programs SWISS-SELECT and SWISS-DARLING. Prior to joining Swiss International was with Southern Sun and Starwood hotels and before that several independent hotels in the Seychelles, where Clive is a citizen from. Clive also is a member of the Management Committee.

Usama Ma’ayeh Director of Operations & Systems

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C O R P O R A T E O F F I C E

UNITED ARAB EMIRATES

International Services Center ℅ Alpha Hospitality Management Services

Amenity Building 2 – Office Suite 904, P.O. Box 85644 Ras Al Khaimah

Tel: +971 7 24 33 242 [email protected]

ASIA

INDIA

507, 5th Floor, Cosmopolitan Sector 66, Gurugram 122001 Haryana Tel: +91 9810 500 144 [email protected] PAKISTAN (Opening on 1ST of April 2019) [email protected] NEPAL (Opening on 1ST of April 2019) [email protected]

EUROPE

SWITZERLAND Dorfstrasse 16 6340 Baar [email protected]

MIDDLE EAST

SAUDI ARABIA

King Khaled Street P.O. Box 1411, Dammam 31431 Tel: +966 1383 40099 [email protected]

AFRICA

KENYA

℅ Experience Hospitality Management, West End Towers, Wayaki Way Nairobi Tel: +254 704 853 538

[email protected]


COMPANY BROCHURE - 2019

C O R P O R A T E O F F I C E

UNITED ARAB EMIRATES

International Services Center

℅ Alpha Hospitality Management Services Amenity Building 2 – Office Suite 904,

P.O. Box 85644 Ras Al Khaimah

Tel: +971 7 24 33 242 [email protected]

Documents

BY EMBRACING - Swiss International Hotels and …...transformed to a full-fledged hotel company offering hotel management, franchise and technical services. Until the spring of 2009,