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VIDEO SHARING SITES
By: Cesar and Nozomo
What are Video Sharing Sites? Sites that allow users to upload video
clips and share them with everyone on the web
How video sharing can help businesses Video engages audience better than
text and pictures Video clips provide a clear and
concise message Low cost and can be used for a
variety of purposes (B2B training, B2C advertising, reviews etc.)
Videos are easily shareable
Benefits of Video Sharing for B2B Could be used for training purposes,
as a sales aid, or as prospecting equivalent.
Clear and concise message 100 views a day = more than two
sales rep. prospecting on the phone non-stop
Gives perceived expert status
Benefits of Video Sharing for B2C Video content is accessible at any
time Attracts a larger audience of viewers Can be optimized for increased views Engages target audience
Video Sharing for Profit vs. Non Profit Equally beneficial, difference lies in
content and in the message.
Example of different video types
For-Profit Video
Any video whose purpose is to generate revenue/profit or to increase product awareness
Video Example: http://bit.ly/tL0ycw
Non-Profit Video
A video whose purpose is to promote awareness of certain current issues
Video Example: http://bit.ly/HdXnTD
Entertainment Video
A video whose purpose is to amuse its viewers
Most of the time it’s user generated content or a business made promotional video
Video example: User generated http://bit.ly/GUfoqf Business made http://bit.ly/GYPkZw
Informative Video
A video whose purpose is to expand existing information of something someone already knows.
Video Example: http://bit.ly/He09bz
Educational Video
A video whose purpose is to teach someone something they don’t know (i.e. How to videos).
Video Example: http://bit.ly/dEeBLc
Video Sharing Sites Review
YouTube 5/5
Pros Cons
Free Comes with analytics
and video editor Ability to share links to
social media sites Customizable user
homepage Different quality sizes
(240p-1080p) Smartphone support
Less than 15 min video time
Annoying advertisements
Brightcove4/5Pros Cons
Ability to add video playing capabilities to client website
Customizable video player
Cloud storage Integrated Analytics Smartphone support
Monthly fee starting from $99-$499
Bing Videos 2/5
Pros Cons
free Ability to preview
videos by hovering mouse over the thumbnail
Multi-platform search results
Account does not provide any benefits Not customization Unable to upload videos
Blip.TV 3/5
Pros Cons
Customizable user homepage
Smartphone support
Users can only upload videos that fall under the web series criteria
Viddler 3/5
Pros Cons
Customizable video player
Unlimited video length
Monthly fee starting from $50-$100
$50 dollar package doesn’t come with private sharing or allow users to post comments
Bandwidth limit of 100gb per viewer
Vimeo 3.5/5
Pros Cons
Clutter free and organized layout
Smartphone support Ability to share links
to social media sites
Limited to 500mb upload for free account, $10 month for 5gb upload space
Dailymotion 4/5
Pros Cons
Free Ability to share links
to social media sites HD support Smartphone support Uses Facebook for
account creation
Video selection is less than YouTube
Metacafe 3/5
Pros Cons
Good mix of user generated and regular content
10 minute video limit, less than 2gb upload limit
I.O.S. support only Almost non-existent
replies on the comment section
MySpace 3/5
Pros Cons
Login with facebook Customizable
webpage Users can form
friends and play games, similar to facebook.
Limited video content and views
Yahoo Screen 3.5/5
Pros Cons
Features its own exclusive web series
Multi-platform search results
Cluttered screen Videos on shareable
through linked in Sign in provides no
benefits
Break 3.5/5
Pros Cons
Own unique user generated content
Has a picture gallery and video game section
Cluttered content Video starts
automatically at the end of each video
What are white label providers Software companies that sell video
sharing technology to third party websites who wish to have their own video streaming capabilities.
Benefits of white label providers No need to implement the necessary
infrastructure to host video content. Host video content on own website The ability to customize the video
player Comes with analytics
How videos go Viral
Video content has to be original to stand out from the rest of the videos.
Viral videos usually involve babies, cute animals, singing or something unexpected as part of its content.
Once the video is produced, share the video with the audience via any medium possible.
Optimize the video to maximize views
Finally engage target audience ( i.e. replying to users)
Examples: http://bit.ly/e0j2z3, http://bit.ly/gBNaVP
Benefits of Video Tagging
Increases the chances for a video to be found via search engine results.
Video Format and Sizes
Video format and sizes limits varies from site to site
Most common video formats are .mp4, .avi, and .flv
Video size should be kept as low as possible, while still retaining quality and resolution
Explanation of the 2 most used video formats MP4
Format is employed by most cam recorders and camera
small size, high quality up to 1080p Perfect for viewing on laptops and
monitors .FlV (flash)
99% of video sharing sites supports it Perfect for low quality viewing on smart
phones (high quality videos eat data fast)
Cost of Video Sharing
Cost to make video Most video sharing sites are free Video content hosted the company’s
home page, requires use of White Labels.
Most White Labels have monthly fees
Getting started with video sharing sites Make a video Edit video (file size, video format,
extra visual effects) Optimize video (tags, overlays) Upload video to a video sharing site Measure video performance
Ten Resources
Getting started with video marketing A general guide on how to make a
video, starting from choosing the right equipment to publishing it.
http://makeinternettv.org/
Getting started with Video Marketing #2 Tom Breeze founder of
Tombbreeze.tv shares his insights on getting started with B2B video sharing, and his different strategies towards generating traffic
http://www.youtube.com/user/TomBreezeTV
Customizing the YouTube user channel A video tutorial for creating a
costumed design background for one’s own channel.
http://bit.ly/GYOOqQ
Using YouTube editor
A step to step guide on how to edit videos using YouTube’s video editor.
http://bit.ly/GZinwn
Twitc
An all in one sharing tool with the ability to upload videos, pictures, and documents from one place to multiple video sharing/ social network sites.
Google Analytics
Measures the amount of incoming traffic to a website on daily to weekly basis.
Google Analytics: le migliori statistiche per un sito Web. 2007. Photograph. nerthaseWeb. March 27 2012.
Pixability Video Grader
Grades a company’s website by measuring
• how well the company’s video can be found on search engines
• how well its YouTube channel performs
• Gives ideas on where to improve
Pixability’s Online Video Grader Tool. 2011. Photograph. ReelSeo.Web. March 28 2012.
Camtasia Studio Can be used for making B2B product
demos, as well as making how to training videos.
ReelSeo
The website provides information on everything related to video advertising
Tech News World
Tech News World provides video sharing related news, as well as having news related to technology and IT management .
END