P r o d u c t P l a c e m e n tBy Ande la in E r i ckson and N i co la i So lhe im

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…so, what is product placement? embedded marketing / product

integration plays, shows, film, television series,

reality programs, music videos, video games and books (+ advertising)

product, logo, slogan, jingle or characteristics

two categories: product placement in order to reduce

production cost props, cloths, cars etc borrowed from

manufacturers saving purchase or rental fees

product placement in exchange for fees or products income articles for crew/directors/actors/associates advertisement placement

History

The product placement industry and E.T. The 1890s motion picture projections

JVC Sterio System

Converse All Stars

FedEx International Shipping, Tracking & Express Delivery

Future Audi

…and more!

DesignersManolo Blahnik (consistently and constantly)Vivienne Westwood (more than any other designer, most notably as Carrie’s wedding dress)Louis Vuitton (lots and lots and lots)Chanel (at least five times)Dior FerragamoRoger VivierDiane von Furstenberg (a scene was filmed in her New York City store)HermèsChristian Louboutin (one very clear shot of bright red soles)PradaEscadaVersaceGucci (several handbags—including a big white “Gucci heart NY” one—and brown glossy shopping bags)Vera WangOscar de la RentaCarolina HerreraChristian LacroixLanvinNikeAdidasBurberryTiffany and Co. (Carrie’s wedding gifts)Swarovski (constantly sparkled on Carrie’s encrusted cell phone; also shined on a clip in Miranda’s hair, Stanford’s wedding tuxedo, and on Charlotte’s daughter’s cupcake purse)Hello Kitty (décor of choice in Charlotte’s daughter’s room)

Stores & ServicesHenri BendelScoopBluefly.comDuane ReadeManhattan Mini Storage (boxes and boxes in nearly every scene shot in Carrie’s apartment)Bag Borrow or Steal (referenced, explained, and punned on repeatedly)NetflixU-Haul

GadgetsApple (Carrie’s computer)iPhone (Samantha’s cell phone—not exactly Carrie’s style)Blackberry (Miranda’s phone)Bang & Olufsen (Samantha’s shapely phone in her Mailibu pad)Dell (Miranda and Big’s computers)Cuisinart (wedding gift for Carrie)Sprint (Carrie’s service provider—flashed frequently)

PublicationsVogue (the real editorial office and staffers, a photo shoot, and the magazine itself)New York PostPage Six (what better place for an engagement announcement?)Entertainment WeeklyNew York magazineMarie ClaireThe Wall Street Journal (Big’s before-bed read)

Sips and SnacksStarbucks (again and again) Pellegrino (on a table or two) Skky Vodka (to drown Carrie’s many sorrows)VitaminWater (first an ad hanging on a wall, then on every seat under the tents for Fashion Week)Smart Water (the water of choice—all over the place)Pret a Manger (bagged lunch in the park for two)Cup of Noodles (New Year’s Eve feast)

From the PharmacyL’OrealGarnier FructisNiveaJergensClean & Clear

Places and Ways to Get ThereNew York Public Library (the wedding locale)Lumi (the site of Charlotte and Big’s confrontation)BuddakanThe Four Seasons Mercedes-Benz (Big’s chauffer-driven car)Lincoln Town Car (Carrie’s wedding limousine)Christie’s (the girls attended an Ellen Barkin-inspired jewelry auction here)American Airlines (on an ad in Samantha’s office)

Sex and the City

San Pellegrino

Starbucks Coffee

Prada

Overkill, extreme product placements & further commercialism

can we escape? Rolemodels Successful (?) steriotypes

Positive effects

I scratch your back - you scratch my back

Sale relationships

percentage increase in sale

1) What are the ethic perspectives on product placement? Is there anything wrong? If so, elaborate.

2) Are we victims of commercialism? What make us victims, and if not; what is it then that we are watching (television , films etc.)? Why do we give it our attention?

3) Are we affected by product placement and integration? How can we withstand product placement? Do you think that the use of product placement is likely to reduce ads?

Your opinion?

During this presentation you have been exposed to

101products!

Sources:http://www.imdb.com/media/rm1367972096/tt0083866 http://www.imdb.com/title/tt0343818/http://www.imdb.com/title/tt0371746/http://www.imdb.com/title/tt0458352/http://en.wikipedia.org/wiki/Product_placement http://comm2.fsu.edu/faculty/comm/Sapolsky/research/OughtaBeInPictures.pdfhttp://www.broadcastingcable.com/article/154409-Brand_Me_Baby_.php http://www.youtube.com/watch?v=P1lmAfy3c10 http://money.howstuffworks.com/product-placement.htmhttp://web.si.umich.edu/tprc/papers/2004/304/product%20placement%20tprc.pdfhttp://www.productplacement.biz/200805292321/News/Product-Placement-Research/casino-royale-product-placement.htmlhttp://www.ofcom.org.uk/consult/condocs/product_placement/summaryhttp://www.vanityfair.com/online/daily/2008/05/sex-and-the-cit.html

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