By: Adam Dumaresque, Bailey Penny, Jason Khoury,

JC Sullivan, Jennifer Kerr, Mitch Getson

Oscar de la Renta

AGENDA

• Company Background

• Porters 5 Forces Analysis

• Strategic Implementation

COMPANY SUMMARY

• Oscar de la Renta is one of the world’s leading fashion designers. Famous for his women's

evening wear and suits, his line is distinctly modern yet feminine.

PORTERS 5 FORCES: RIVALRY

• Large number of firms

• Diversity of Rivals

• Strategic Stakes are high

• Low Switching Costs

• High Exit Barriers ( Tarnish other business units if a product line is abandoned)

STRATEGIC IMPLEMENTATION

• Differentiation & Capacity Expansion Strategy.