BW-Where Ideas Work

7/29/2019 BW-Where Ideas Work

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Where ideas work.


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Are you looking for a new location for your business which is right atthe centre of business? If so, then I am delighted to welcome you tosouthwest Germany to the state of Baden-Wrttemberg. The statewhich offers the perfect economic, scientific and cultural conditionsto nurture any innovative business idea.

Choosing a location is a critical decision for any company. Let me makeyour decision an easy one. Here you will find the right environmentfor your company, for you and your employees.

Baden-Wrttemberg has everything youre looking for, as well as manythings you hadnt expected.

Why not take a look for yourself? On the following pages, we willpresent to you this dynamic state and its people. Baden-Wrttemberg:Where ideas work.

Ernst Pfister, Member of the State ParliamentMinister of Economic Affairs, Baden-Wrttemberg

Baden-Wrttemberg.At the center of business.Your strategic location.


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Baden-Wrttemberg

Dublin

London

Paris

Brussels

The Hague Berlin

Stuttgart

Prague

Bern

Rome

Madrid

Lisbon

Athens

Ankara

Istanbul

Tirana

Sophia

Buchares

Kischinev

Sarajevo

Belgrade

Zagreb

Ljubljana

Kiev

Minsk

Vilna

Warsaw

Bratislava

Vienna

Riga

Moscow

Tallinn

St. PetersburgHelsinki

Oslo

Copenhagen

Luxembourg

Stockholm

Budapest

Europe

Germany

Baden-Wrttemberg

Tradition and Modern Spirit. Page 6

The Worlds Marketplace. Page 10

Opportunities Through Education. Page 14

Expertise Enables Complex Solutions. Page 18

Business With Method. Page 2 2

Quality of Life. Page 26

Baden Wrttemberg Welcomes You. Page 30

www.bw-invest.de Page 32


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Where ideas work.

Today, Baden-Wrttemberg is regarded as one of the economicallymost successful states in the Federal Republic of Germany. Germanycomprises of 16 states, each with its own parliament and executivegovernment. Germanys federal system allows each state to take its owndistinctive approach in dealing with many policy areas, especially thosedealing with areas such as education, vocational training, scientificresearch and the economy. Browse a little further through our pagesto find out how we do things in our state. Almost casually, you willdiscover the attractive and confident state of Baden-Wrttemberg amodern region on the move.

United: three regions

merged into one federal state.

Multifaceted: history, culture,

scenery and people.

Unique: the only state in Germany

to have emerged from a referendum.

Baden-Wrttemberg:Tradition and Modern Spirit.

Three made into one.Now were one of a kind.

Do you think that 1+1+1 could equal 1? Admittedly, this has only hap-pened once over 50 years ago in southwest Germany. At thattime a referendum was held, and 70% of those polled were in favourof redrawing the map and forming a single federal state. This was howthe three regions of Wrttemberg-Baden, Wrttemberg-Hohenzollernand Baden joined together in 1952 to form a single German state:Baden-Wrttemberg the start of a success story.

This merging of regions created the third largest state in the FederalRepublic of Germany, bigger than Belgium and with a population larg-

er than Denmarks. At that time, Swabians, Upper Swabians, Palatines,Franconians, Alemannics and Baden natives joined together. Thisgoes a l ong way toward explaining the cultu ral variety, di verse iden-tities and rich past, which Baden-Wrttemberg possesses. For cen-turies, the southwest was a mosaic of duchies, principalities, counties,imperial cities and bishoprics. Its modern geopolitical form datesback to the mid 20th century.


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Literature and one of the most widely read authors of the last centu-ry. Otto Dix (1891 - 1969), painter and graphic artist. HAP Grieshaber(1909 - 1981), graphic artist and woodcutter. Martin Heidegger (1889 -1976), philosopher and co-founder of the existentialist school in phi-losophy. Max Horkheimer (1895 - 1973), sociologist and philosopher.Marie Luise Kaschnitz (1901 - 1974), one of the key poets of the 20thcentury. Willi Baumeister (1889 - 1955), painter and stage designer.Theodor Eschenburg (1904 - 1999), expert on constitutional law andpublicist.

And what about today? The ideas, work and cultural or athleticachievements of numerous individuals from all walks of life, havemade them famous well beyond the bounds of Baden-Wrttemberg.

Richard von Weizscker, Germanys President from 1989 to 1994. Mar-tin Walser, a contemporary writer who has been awarded the PeacePrice of the German Book Trade. Helmuth Rilling, conductor andfounder of the International Bach Academy. Marcia Hayde, world fa-mous prima ballerina and long-time director of the Stuttgart Ballet.The two tennis legends, Steffi Graf and Boris Becker and finallyRoland Emmerich, a film director who wowed Hollywoods elite.

Anne-Sophie Mutter, violin

virtuoso: I wasnt just born

in Baden-Wrttemberg,

I love to keep coming back

for so many different reasons.

Walter Jens, literary historian

and writer: I have chosen

to live in Baden-Wrttemberg

out of conviction.

Dietmar Hopp, one of the founders

of SAP AG, Walldorf:People

are the most important factor

for the success of this state.

Baden-Wrttemberg:Tradition and Modern Spirit.

Poets. Philosophers. Visionaries. Stars.This is where everyone has their place.

Baden-Wrttemberg the land of poets and philosophers. Thatswhat people like to say about our state, and were proud of it. Afterall, an array of famous poets, intellectuals, philosophers and creativepeople did come from our state, not to mention many others whohave chosen to live and work with us here.

Lets take a look back and recall some famous names: Friedrich Schiller(1759 - 1805), poet, playwright, author and dramatist. He is, alongsideGoethe, considered to be one of Germanys greatest poets. FriedrichHlderlin (1770 - 1843), important poet of the German Idealist

School. Georg Wilhelm Friedrich Hegel (1770 - 1831), perhaps thesingle most important philosopher of modern times. Ludwig Uhland(1787 - 1862), nature poet and bard of the late Swabian Romanticperiod. Eduard Mrike (1804 - 1875), renowned German lyricist.

Other prominent historical figures from our state include the as-tronomer Johannes Kepler (1571 - 1630), discoverer of the laws ofplanetary motion, the Church reformer and humanist PhilippMelanchthon (1497 - 1560) who was a close friend and companion ofMartin Luther as well as the woodcarver and painter Veit Sto (1440- 1533).

In the more recent past, other impressive personalities have madetheir mark. Theodor Heuss (1884 - 1963), who was the first Presidentof the new Federal Republic of Germany during the period from 1949to 1959. Hermann Hesse (1877 - 1962), winner of the Nobel Prize for


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The strength of our economy. Baden-Wrttemberg has the distinctadvantage of being located within close proximity of other importantEuropean regions. France, Switzerland and Italy are our neighbours,and the growth markets of central and Eastern Europe are also closeat hand. The European Union encompasses approximately 500 millionconsumers and is thus the largest single market in the world. Baden-Wrttemberg is located smack-dab in the middle! This also explainswhy the state is Germanys leading exporter. With a minor 0.2% of theworlds population living there, Baden-Wrttemberg still manages toproduce a remarkable 2% of world exports.

You will be in good company here. Baden-Wrttemberg is home to

numerous well-known global players such as Bosch, DaimlerChrysler,Hugo Boss, Porsche and SAP. Many other companies with interna-tional operations have also decided to locate their German or Euro-pean headquarters in our state. They include ABB, Hewlett Packard,IBM and Michelin. Do you not think you should perhaps follow suit?

Hot Spot: slap bang

in the middle of one of the worlds

strongest economic zones.

Dynamic: amazing economic

performance and purchasing power

combined with w ell above-average

economic growth.

In good company: Baden-

Wrttemberg is home to well-knownglobal players as well as numerous in-

ternational companies.

Baden-Wrttemberg:The Worlds Marketplace.

At the heart of Europe.At the heart of key markets.

Choosing the right location for your business is a crucial decision.Getting your location right can deliver just the edge you need to getone step ahead of the competition. That is why so many companieshave consciously decided to set up in Baden-Wrttemberg. What isit that makes our state so attractive to both German and foreign in-vestors?

Our strategic location. Baden-Wrttemberg is the ideal base fromwhich to establish business contacts within one of the strongesteconomies in the world not only are the stable markets of the Euro-

pean Union close by, but the expanding central and eastern Europeaneconomies of the EU applicant countries are also within easy reach.Stuttgart is the regions capital and happens to lie at the intersectionof trade and travel between Paris and Vienna, Rome and Copenhagen,Moscow and Lisbon. All major European cities are less than a four-hour plane ride away. Its hard to imagine a more central location thanBaden-Wrttemberg.

Our attractive market. In the heart of Europe, Baden-Wrttemberghas established itself as a dynamic market with convincing levels ofproductivity and high purchasing power. The regions high concen-tration of industry and services creates a receptive market for invest-ments and manufactured goods. The states consistently above-averageeconomic growth is testimony to its dynamic development.

Germany

USA

China

J apan

Baden-Wrttemberg

Location for Global PlayersExports in bill. Euro


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Central: quick and efficient

transport systems provide

a key competitive advantage.

Ideal: land, sea or air an

impressive and efficient

transportation infrastructure

International: Baden-Wrttemberg

reaches Europe and the world

transportation anywhere within the European market. An added plusbeing that border checks no longer exist for rail shipments. Thestates 500 kilometers of navigable waterways, its ten ports with theirnumerous docks and terminals offer yet another transport option.

With our central location at the heart of Europe, alongside our ex-cellent transportation infrastructure, Baden-Wrttemberg certainly hasa distinct geographical advantage. We are closely linked with our neigh-bours France to the west and Switzerland and Austria to the south.Cross-border connections are a long-standing tradition here, and ourhealthy relations with the Central and Eastern European countries haveopened up additional market prospects and the possibility for tremen-dous future growth.

With the new State Trade Fair Center Landesmesse Stuttgart, B aden-Wrttemberg offers the economy a marketplace with around 100,000 m2

of hall space and excellent transport connections. The trade fair centerhas direct links to Stuttgart Airport and the motorway and is also eas-ily accessible by rail. Exhibitors and visitors will be able to participatein international high-tech trade fairs and leading craft and public exhi-bitions. The International Congress Center Stuttgart, which is locateddirectly at the entrance to the exhibition, can accommodate up to 9,000people in variable rooms. With the Friedrichshafen Exhibition Centerand a further eight regional fairs, Baden-Wrttemberg boasts a densenetwork of exhibition venues throughout the province. Further infor-mation and details relating to current exhibition events can be foundunder www.bw-fairs.de.

Mobility across borders: Baden-Wrttemberg is a region on the move.

Baden-Wrttemberg:The Worlds Marketplace.

Good relations.Thanks to excellent connections.

Wasted time means wasted capital. Just-in-time is a reality today. Thisis the reason why Baden-Wrttembergs quick and efficient transportnetwork can offer businesses a distinct advantage. In todays businessenvironment, in which production must mesh so seamlessly withshipping and transport, efficient logistics is a must for securing a com-panys competitiveness efficient road networks therefore play a cen-tral role.

Baden-Wrttemberg has an impressive transportation infrastructure,designed to accommodate the shipment of goods by land, sea, or air.

From any direction, it is quick and easy to access Germanys third-largest federal state. A myriad of junctions regulate the flow of pas-sengers and goods in such a way, so as to minimise delays in corpo-rate travel and transportation.

Three interstate highways running north to south and two runningeast to west crisscross our state to form a network comprising of morethan 1,000 kilometers. The dense network of intrastate highways pro-vides an additional 5,000 kilometers of roadway. For air traffic, the ul-tra-modern Stuttgart airport provides everything you would expectfrom efficient international air travel: direct flights to key destinations,a comprehensive service, swift handling of cargo as well as a high levelof professionalism. The neighbouring airports in Frankfurt, Zurich,Munich and Basel increase the available options when planningworldwide business travel. Rail is an excellent alternative for traveland shipping, and not only for short domestic journeys, but also for

Baden-Wrttemberg

Austria

United Kingdom

Netherlands

Germany

Front runner in Europe in commercialpurchasing powerGross domestic product in 1.000j per capita


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Where ideas work.

You envisage new goals.We have people with a vision.

Todays visions are the successes, jobs and quality of life of the future.However, every vision will remain an idea, a fleeting inspiration, un-less you have the people to make it a reality. These people live here:a creative, ambitious, professional and well-trained workforce. Just theemployees you need to help achieve new goals and compete success-fully in international markets.

Baden-Wrttembergs modern educational policy is to build for thefuture people are the key to our success. In our state, the top pri-ority is maintaining comprehensive courses of study in fields relevant

to our current business needs. No other region offers the first-classlevel of expertise along with a pool of highly skilled employees likewe do.

Nine universities, 37 Universities of Applied Sciences along with twoprivate international universities supply the region with highly quali-fied graduates destined for the workforce. Such institutions also makeBaden-Wrttemberg a leader in sciences. Universities of CooperativeEducation and Universities of Applied Sciences are cooperating withindustry and commerce to offer an alternative to the university routein the form of practical training to the highest professional levels.

This dual vocational training system, which is in essence a close co-operation between businesses and technical colleges, is producing aversatile and well-qualified workforce. Companies have access to pro-ductive and motivated personnel who have been trained in over 400

Elite: leading the field by offering

comprehensive education and training

to meet future business needs.

Exemplary: an educational system

with Universities, Universities

of Applied Sciences, Universities

of Cooperative Education

and on-the-job Training Programs.

Elementary: world-class expertiseand a highly educated workforce,

resulting from a both scientific and

practical training system.

Baden-Wrttemberg:Opportunities

Through Education.

commercial, industrial and technical occupations. The state, alongwith the business community, operates 740 vocational training andfurther education training centers, which ensures an abundant supplyof practical specialists who are focused on results. It is not surprisingthat as a result, 52% of Baden-Wrttembergs workforce is skilled,which places the region on the top of the international list.

Baden-Wrttemberg also belongs to a global scientific communitywith worldwide connections. Technical training in IT, telecommuni-cations and media is an important educational priority for the region.Over the past few years, these three industries alone have created anddeveloped 32 new occupations. The programs concentrate specificallyon training staff to enter the newest IT professions.

More than 1.6 million young people now attend our primary and sec-ondary schools; 200,000 are enrolled at a university and over 200,000are taking part in vocational training programs. Our 5,400 national andinternational schools provide the educational foundation stone for astate with lots of young talent.

Theory and practice, scientific and practical education, in our opinion,go hand in hand. Motivated, imaginative and competent are the wordsthat best describe the people of Baden-Wrttemberg. These are peo-ple who can turn visions into reality.


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Revolutionary: smart,

innovative technology Made

in Baden-Wrttemberg.

Pioneering: the bicycle,

spark plug, nylon and the auto-

mobile development products from

Baden-Wrttemberg, which have

become part of everyday life.

Large and small: small and

medium-sized companies thrive

alongside large, internationally

known corporations

Good ideas are a necessity.So is the courage to bring them to life.

What would the world be like without bicycles, spark plugs, nylon,or cars? Practically unimaginable! Fortunately for Baden-Wrttem-berg, it has always been home to leading scientists, inventors andinnovative thinkers. Intelligence, creativity and daringness are the keynatural resources in a state which is lacking in raw materials, likeBaden-Wrttemberg is. In the last few years, our state has producedrevolutionary products like the airbag, ABS (anti-lock brakes), the dis-tance controller and the mainframe chip in CMOS technology. Thefull potential of our reserve of innovations and developments is stilla long way from being fully tapped. The Firerob, which is a modular,

remote-controlled robot, designed to fight fires under the most ex-treme of conditions is attracting great attention. The complex ATVpropulsion system for use at the International Space Station (ISS) isyet another outstanding technological success story coming fromBaden-Wrttemberg.

Technological development thrives in a state where a large number ofsmall and medium-sized companies are firmly established alongsidelarge, internationally respected firms like Bosch, DaimlerChrysler,Porsche and Zeiss. Small and medium-sized companies in particular,are being distinguished by their innovation and flexibility in an ever-tightening integration of the world economy. They are the indispens-able suppliers to the larger companies, exporting high-value products,and are in essence the driving forces of our economy.

Exploiting the enormous economic potential of the medium businesssector in Baden-Wrttemberg is a high priority for the state govern-ment. Roughly two thirds of the states workers are currently em-ployed by small and medium-sized companies which are producinghalf of our gross domestic product. That is why our state has made itan economic objective to promote the productivity and competitive-ness of small and medium-sized businesses. The state has establishedwell-funded and attractive business start-up programs, has imple-mented measures aimed at supporting vocational training and further,has assisted companies in entering new markets and has expandedtechnology transfer structures.

Close ties between science, research, and production; efficient use of

suppliers and service-providers and the proximity of the large con-sumer markets form an ideal basis for a generation of new ideas toconquer the world. Yet another compelling reason to choose Baden-Wrttemberg as your business location.

Baden-Wrttemberg:Opportunities Through Education. Baden-Wrttemberg

Bavaria

Rhineland-Palatinate

North Rhine-Westphalia

At the peak of German productivityShare of processing industry in gross valueadded in %


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3%Where ideas work.

lishments within universities and more than 300 Steinbeis transfercenters. This explains why so many of Baden-Wrttembergs compa-nies are industry leaders in product innovation and technology.

Research and development are the top priorities for both business andgovernment, and Bade n-Wrttemberg therefore has one of the high-est levels of research funding in the world. Companies also invest gener-ously in research, with over a quarter of all private-sector research fund-ing in Germany originating from companies in Baden-Wrttemberg.The result is world-class technology used to power economic success.

World-class: Baden-Wrttembergs

unique hi-tech environment features

research facilities, institutes, think tanks,

and technology transfer centers.

Impressive: the levels of state investment

in research and development far exceed

those found in many industrial nations.

Definitive: world-class technology

is the driving force behind our economic

success.

Skill and knowledge:an internationally renowned hi-tech industry

If you want to use todays knowledge to achieve future success, thenBaden-Wrttemberg is the ideal base for your company. Highly dis-tinguished scientists, state-of-the-art research facilities, a unique tech-nology infrastructure as well as an efficient technology transfer struc-ture, combine to make Baden-Wrttemberg a world-class hi-techenvironment.

Technological development is key for any company seeking to main-tain profitability and global competitiveness. Companies choosing tolocate in Baden-Wrttemberg are becoming part of one of Europesleading high technology regions. Numerous competence centers with-in Universities are housing research in a number of technical fields,including information technology, biotechnology, medical technolo-gy, mechanical engineeri ng and electro nics/el ectrical engineeri ng.Such organisations are also working closely with private enterprises.A technology transfer system which is full of vitality, is guaranteeingjobs. Our region is indeed replete with research facilities. The list in-cludes 14 Max Planck institutes, 15 Fraunhofer Institute facilities, 9 in-stitutes pursuing joint industrial research, 7 contract research estab-

Baden-Wrttemberg:Expertise Enables

Complex Solutions.

Baden-Wrttemberg

Finland

J apan

USA

Germany

Leading the world in innovation and progressExpenditure on research and development as%of GDP


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Ingenious people.Providing excellent ideas.

Curiosity, inventiveness and science are parts of Baden-Wrttembergsheritage. At the end of the 19th century, our state gave the world suchpioneering inventions as the internal combustion engine and the zep-pelin. Today, successful inventions such as cruise control or Tiptron-ic technology are giving the economy a new vitality.

To experiment, develop, and think ahead teach, learn and know. Thepeople of Baden-Wrttemberg are always on the move, because theywant to change the world. The unusually large number of patents ori-ginating i n our state is testimony to this burning passion. In the lastfew years, no other European region has had a higher ratio of patentsper capita than Baden-Wrttemberg. We are proud of our determinedand highly motivated individuals, who are propelling us forward.

From basic to applied research, achievements in Baden-Wrttembergshow the regions strength in the fields of discovery and innovation.Four of our contemporary scientists were awarded the prestigiousNobel Prize in recognition of their outstanding achievements (fromleft Prof. Dr. C. Nuesslein-Vollhard, Prof. Dr. G. Khler , Prof. Dr.B. Sackmann, Prof. Dr. K. von Klitzing). In addition to individualhonours, the state as a whole has received many awards for its exem-plary research infrastructure. For example, Baden-Wrttemberg wasnamed Europesl eading high technology region and deemed an ex-cellent choice for research and development investment. Germanand foreign companies benefit from our links with numerous, inter-

Amazing: the amount of patents

that are held by inventors and firms

in Baden-Wrttemberg.

Fame and Recognition: four

contemporary Baden-Wrttemberg

scientists have received the

Nobel Prize in recognition of their

outstanding achievements.

Outstanding: Baden-Wrttemberg

was named Europes leading high

technology region and is deemed an

excellent choice for research and

development investment.

nationally recognised research institutes. Many leading German researchorganisations have a particularly pronounced presence in Baden-Wrttemberg. 25% of the German Research Associations specialresearch zones are located here, as are 20% of all Max Planck Institutesand 30% of the Fraunhofer Gesellschafts Research Centers. Theseprominent research institutes are available for work on large-scale andcomplex projects in a variety of fields, such as aviation and aerospacein Stuttgart, engineering and environmental science in Karlsruhe andcancer research in Heidelberg.

Baden-Wrttemberg is one of the key European regions for importantemerging industries such as IT, communications and biotechnology.

Companies that locate in Baden-Wrttemberg are investing in a dy-namic and efficient environment with an ambitious and highly com-mitted workforce.

Baden-Wrttemberg:Expertise Enables Complex Solutions. Baden-Wrttemberg

Bavaria

Hesse

Germany

Greater inventive talentPatents per 100,000 inhabitants


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Another project fostered by our collaborative hi-tech network is thehandwriting recognition device. This project involves cooperation be-tween IT companies and electronics manufacturers. The autonomousadaptive robotics systems with 3-D image processing is yet another ex-ample. Here, experts in metrology, software and information tech-nology have combined to achieve real results.

Enormous potential: closely

integrated business processes, from

development and production through

to commercialisation.

At the hub: a unique combination

of high-tech industries, professional

services, small businesses and

skilled workers.

Pioneering: close ties between

science, research and industry are

promoting successful partnerships

and joint ventures.

Efficient transfer of knowledge.A region with team spirit.

Behind every successful product lies not only a brilliant idea, but al-so people from different fields who contribute expertise, creativityand effort at a variety of levels. Research, development, planning, or-ganization, production, administration, consulting, advertising, andsales are all important phases in a products journey from initial con-cept to market launch.

Global players such as Alcatel SEL, Bosch, IBM, Kodak, and Zeissvalue the close ties our state provides between science, research andindustry as well as those between customers, suppliers and manufact-urers. Almost a million people are employed within the hi-tech indust-ry. Just another reason why Baden-Wrttemberg is such an appealingbusiness location.

The development of the invisible antenna, a hi-tech car component,is one example of how well companies work together in Baden-Wrttemberg. Companies in the electronics, information technologyand automotive engineering sectors jointly developed this componentwith support from specialized research institutes.

Baden-Wrttemberg:Business With Method.

Baden-Wrttemberg

Germany

Italy

Switzerland

Sweden

Location for high-tech industryShare of employment in %


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600

Everything in one region:The key industries in Baden-Wrttemberg.

Quality, experience and innovation are the pillars of our economy.With these advantages we can expect continued stable growth and ahigh level of private investment in research and development theideal basis for successful competition on the world markets.

The automotive industry. Baden-Wrttemberg is a land of super-latives when it comes to transportation: Audi, DaimlerChrysler,EvoBus, Neoplan, Porsche, ZF our state has over 100 automotivefactories and almost 200 factories producing high value-adding com-ponents. In addition to car and vehicle manufacturers, aviation andaeronautics enterprises play a key role in the regions economy. InBaden-Wrttemberg, manufacturers will find a high concentration ofcomponent suppliers and a huge potential for the creation of syner-gies. This is especially tr ue in the sect ors of elect ronics/elect rical en-gineering, information technology, pl astics/glass production, optics/precision mechanics, metal production and metalwork. Overall, ourautomotive industry brings together more than 2,000 enterprises anddevelopment partners.

Summit meeting: Baden-

Wrttemberg is home to numerous in-

ternational companies.

Five stars: five key industries along

with their supplier networks,

collaboration and development

partners, have established themselves

here in our state.

Recipe for success: the enormous

potential of our well- educated

workforce as well as our high-calibre

professionals.

Healthcare. Healthcare companies will find a very promising environ-ment in Baden-Wrttemberg. Companies in biotechnology, pharma-ceuticals, medical device manufacturing, optics/precision mechanicsand electrical engineering/electronics will find everything they needto confidently meet the challenges of the future: a unique research in-frastructure, world-class institutes of higher education as well as a su-perbly trained workforce. In this very promising industry, large num-bers of small to medium-sized companies, as well as largecorporations, are successfully working together to develop andcommercialise products. It is no coincidence that our state is hometo world-class companies such as Aesculap, Paul Hartmann or CarlZeiss. Within the biotech investment regions of Freiburg, Rhein-Neckar, STERN (Stuttgart Tbingen Esslingen Reutlingen Neckar-Alb) and Ulm, support is available to start-up companies in the areasof product research and development.

Environmental technology. High standards combined with heighten-ed public awareness are prompting the very progressive environment-al technology that has emerged within our state. All the key indust-ries within the sector including biotechnology, chemistry, optics/precision engineering, electronics/electrical engineering, mechanicalengineering and plant construction, are all enjoying the dynamic ex-change of ideas amongst research establishments, highly specializedconsulting firms and ambitious joint ventures which are all based inBaden-Wrttemberg. Companies from Baden-Wrttemberg also de-liver solutions in the fields of water supply, sewage and waste disposal,as well as air purification systems.

Services. Regions with a thriving industry such as Baden-Wrttem-berg are providing a fertile ground for professional services compa-nies. By providing high value, technology-based services, thesecompanies contribute significantly to improving productivity andincreasing competitiveness within the region.

Process and manufacturing technology. Baden-Wrttemberg isalso an outstanding location for companies within this industry. Thekey areas of mechanical engineering and plant construction are close-ly integrated with electronics/electrical engineering, optics/precisionmechanics, information technology, metal production, metalworkingand automation. The markets demand for a diverse supplier structurealong with the rich collaborative opportunities make this a high-growth sector. Over hal f a million highly trai ned workers and special-ists are employed in this sector. Every twentieth employee in Baden-Wrttembergs industrial sector is an engineer. This explains whysuch companies as FESTO, Heidelberger Druckmaschinen (Heidel-berg Printing Machines), Trumpf, and Voith, have located and grownhere so successfully.

TIME sector. This sector includes the four industries Telecommunic-ations, Information technology,Media andElectronics/electrical en-gineering (TIME). Alcatel SEL, Hewle tt Packard, IBM Deu tschland,SAP and many IT service providers have chosen to open facilities inBaden-Wrttemberg. The TIME sector in Baden-Wrttemberg, whichis noted as Germanys most important printing and publishing center,also has access to an abundance of high-calibre employees.

GermanyUSJ apanFranceUnited KingdomItalySwitzerland

The German mechanical engineering sector World leader in international patentsWorldwide patent applicationsin the mechanical engineering sector

Baden-Wrttemberg:Business With Method.


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Where ideas work.

theatres, nine community theatres, and the festival concert hall inBaden-Baden, as well as more than 100 private ensembles and the-atres. Numerous theatre and film festivals offer great entertainment,along with music festivals, musicals, orchestras and cultural programs.Eleven public museums and over 1,000 private and municipal muse-ums enrich cultural life across Baden-Wrttemberg.

Vivid history and heritage. Romans, Staufer princes, Alemannics, du-kes and kings they have all made their mark on Baden-Wrttemberg.Discover the ruins of the Limes, the Roman border wall, or explorethe Hohenzollern Castle, the ancestral seat of Germanys last imperialline. Many large and small castles, palaces and ruins are testament toour eventful history. Some historical traditions are still very much alivetoday. The springtime Swabian and Alemannic Shrove Tuesday cele-bration is one, where the people don traditional costumes and historicwooden masks to symbolically drive away the winter.

Relaxing: unwind in

Baden-Wrttembergs marvellous

nature, beautiful countryside

and pleasant climate the perfect ge-

ographic location.

Stimulating: history and tradition

combined with a diversity of art

and a rich cultural life.

Charming: entertainment

and fun a delightful array of leisure

activities between the Neckar river

and the Lake Constance.

Baden-Wrttemberg a good place to work.An even better place to live.

Baden-Wrttemberg is definitely a good place to work. It is also anexcellent place to live. An attractive and diverse lifestyle which in-cludes nature, art and culture provides people with the energy andmotivation they need to manage their challenging and often stressfulcareers.

Amazing nature. Discover delightful scenery in the Black Forest,Swabian Alb, the Neckar Valley, Lake Constance, Hohenlohe and All-gu. Expl ore th e woodlands, mountains, plateaus, moor lands, rivervalleys as well as over 2,000 nature reserves and conservation areas.Visit lakes and rivers which are safe for swimming. Take advantage ofwalking and hiking trails. Breathe in the fresh air and enjoy the pleas-ant climate.

Relax, rest and recuperate. The ultimate in wellness vacationing,Baden-Wrttembergs spas and health resorts combine health, fitnessand beauty with culture, art and fine cuisine. Escape from the daily

Enjoyable leisure activities. Along with the historical cities of Heidel-berg, Freiburg and Tbingen, many beautifully preserved villages andcosmopolitan city centers define the character of our state. Hospital-ity is taken seriously and people in southwestern Germany never missa chance to celebrate. See for yourself! Stop by one of the many winefestivals, street fairs, folk festivals and community parties. You canmake the most of your leisure time in a completely different way! Takea ride at an amusement park or a swim in our wonderfully designed poolcomplexes, or stroll through nature reserves and zoos, visit museumsand mills, tour a mine, see a monument raise your quality of life andhave fun in Germanys southwest.

stresses of life and get yourself healthy. No other place in Germanyhas more to offer for the mind, body and soul than Baden-Wrttem-berg the land of spas.

Diverse cultural attractions. Art and culture are a bigger part of lifehere than in any other part of Europe. Baden-Wrttembergs multi-faceted and innovative cultural scene receives much support from thestate. The Stuttgart Ballet is world-class. The Stuttgart State OperaHouse has been the foremost opera house in the German-speakingworld for many years voted opera house of the year many times ina row. The State Gallery in Stuttgart is famous for its important col-lection of high modern art. You can also find rich art and culture out-side the state capital: two state concert halls, three state repertory

Baden-Wrttemberg:Quality of Life.


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Life in Baden-Wrttemberg:Sports, fine cuisine and a safe environment.

Baden-Wrttembergers value competition, both in business and insport. Our major international sporting events have a worldwidefollowing. Baden-Baden hosts the Spring Meet and Derby Week(Groe Woche) at the Iffezheim racetrack. For racing fans, Hocken-heim offers Formula One races, touring car championships and motor-cycle racing. Big league soccer events, as well as the European andWorld Track and Field Championships, are held at the Gottlieb-Daimler-Stadium in Stuttgart. In addition, the state has experiencedan impressive boom in amateur sports. The state provides support forover 10,000 gymnastics and sporting organizations. Members playboth, traditional and newly introduced sports. Roughly one-third ofour people play amateur sports; involvement starts early through co-operation between schools, organizations and clubs.

People who love to exercise work up a healthy appetite. This is thecase in Baden-Wrttemberg. People who make such fine wines mustalso know what fine dining means. Whether in country inns offeringtraditional fare, or in first-class restaurants with specialty dishes, youcan expect outstanding quality from our cuisine. Gourmet chefs willbe pleased to learn that Michelin, Gault-Milleau and other well-knownfine dining publications have awarded Baden-Wrttembergs restau-rants more stars and distinctions than restaurants in any other Ger-man federal state. Hotels also satisfy their guests every desire in terms

Everything you could ask for

and more: all kinds of sport at every

level a state that loves to be fit.

The gourmet factor:

Baden-Wrttemberg offers first-class

cuisine and accommodation, which

caters to your every need.

Homely: comfortable, safe living

both in the city and in the country.

of food, service, comfort and amenities. Good food and comfortableaccommodation are all part of the quality of life here in Baden-Wrttemberg.

In Baden-Wrttemberg, we place a high value on comfortable living.Restful downtown apartments, convenient residential areas close tocity centers as well as plenty of attractive single-unit homes out in thecountryside provide a pleasant domestic life. It goes without sayingthat convenient public transportation is available and that kinder-gartens, schools, recreational facilities and shopping centers are alwaysclose at hand. This is not only a great place to live and work, it is alsosafe. The crime rate in Baden-Wrttemberg is lower than anywhereelse in Germany.

Why else would so many highly qualified German and foreign work-ers enjoy living and working here so much? Welcome to Baden-Wrt-temberg.

Baden-Wrttemberg:Quality of Life. Baden-Wrttemberg

BavariaHesseGermanyAustriaSwedenFrance

High level of prosperityDisposable income per inhabitant in Euro


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Where ideas work.

with Canada, Japan and China. The Centre for Management and Mar-keting in St. Petersburg, the Centre for the Promotion of Small toMedium-Sized Enterprises (SMEs) in Jekaterinburg and the Germancenters of industry and commerce in Singapore, Beijing, Jakarta andMexico City all began as initiatives coming from Baden-Wrttemberg.

Success in foreign markets strong partners in the domestic market.Trust and stability: Baden-Wrttembergs success is founded in itsdialogue with the business community, a dynamic home market andinternational competitiveness. We welcome both small and large com-panies who want to move ahead with us, to seek new opportunitiesand to turn innovative concepts into successful new products.

International: Baden-Wrttembergs

excellent contacts result in a market

presence on every continent.

Highly renowned: Baden-Wrttem-

berg is a strong partner when it

comes

to establishing worldwide contacts

for joint ventures and technological

cooperation.

Effective: Support for efforts to tap

A region of dialogue.A region of stability.

Although we in Baden-Wrttemberg love our home state very much,we are not shy to embrace the world. It has always been like that.In former times, the intrepid and industrious emigrated to seek theirfortune in the world. Today, we as a state have forged private and busi-ness connections all over the globe.

The state government provides our small and medium-sized compa-nies with the effective help they need to enter foreign markets. Thisinvolves many different kinds of support, such as assistance with pre-sentations at conventions; the organization of technical symposia andexchange programs for our companies; the promotion of industry asso-ciations with offices abroad as well as numerous consulting, supportand information services. Companies from Baden-Wrttemberg arepowerful worldwide partners in trade, production and technologicaldevelopment.

Business initiatives and political negotiations have created impressiveinternational collaborations and important trade agreements in growthmarkets within and beyond Europe. Partnerships have developed withimportant regions such as Rhne-Alpes (F), Catalonia (E), Lombardy(I), Wales (GB) and Flanders (B); with eastern European states; and

Baden-WrttembergWelcomes You


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Baden-Wrttemberg:

The states foremost enterprises.

Baden-Wrttemberg International is the main contact in our state forenterprises and investors who are looking for company locations andtrading partners in Baden-Wrttemberg.

Not only do companies frequently lack the information and local con-tacts, they also often lack the time and manpower to make an invest-ment decision allowing them to gain access to a new market.

Our individual services ensure that your partners at Baden-Wrttem-berg International will cater for your specific requirements and wishesand will soon enable you to find your local business location or yourfuture trading partner in Baden-Wrttemberg without any red tape.

Our expert staff at Baden-Wrttemberg International will provide youwith competent advice quickly and smoothly.

Our range of services includes:

data on location and structure

a wide range of locations and premises to view and tochoose from

support when it comes to issues involving official approval

market analyses and strategies for penetrating the market

hiring business partners, staff and services

Get further information on your future prospects in Baden-Wrttem-berg, one of Germanys most thriving states. You can find an initial,comprehensive overview at: www.bw-invest.de. You can obtain moredetailed information in a personal talk with the specialists at Baden-Wrttemberg International.

Do you have any questions concerning services in the areas of techno-logy and management?

We are a service provider operating throughout the world in the areaof technology and knowledge transfer and are therefore well acquaintedwith economic requirements. More than 600 specialized SteinbeisTransfer Centers can give you active support in the areas of technologyand management. Our range of services includes:

technology and management coaching

research and development

analyses and expertise

international technology transfer

basic and advanced training

Steinbeis Foundation forBusiness Promotion

Baden-Wrttemberg:Discover where

your future awaits you.

Baden-Wrttemberg InternationalAgency for International Economic and

Scientific Cooperation

Haus der Wirtschaft

Willi-Bleicher-Str.19

70174 Stuttgart

Tel. +49/711/22787-0

Fax +49/711/22787- 22

E-Mail: [email protected]

www.bw-i.de

www.bw-invest.de

Haus der Wirtschaft

Willi-Bleicher-Str.19

70174 Stuttgart

Tel. +49/711/1839-5

Fax +49/711/2261076


www.stw.de

Learn more: You will get to know

the right people for developing

business contacts and for finding a

company site in Baden-Wrttemberg.

Consulting: You can place your

trust in our teams wide range of

expert knowledge.

Support: You will benefit from

the comprehensive range of services

we offer. Get in touch with us.


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Baden-Wrttemberg:goes highly recommended.

Ministry ofEconomic Affairs

Theodor-Heuss-Strae 4

70174 Stuttgart

Tel. +49/711/123-2096

Fax +49/711/123- 2250


www.wm.baden-wuerttemberg.de

www.bw-invest.de


19/19

Credits:

Published by: Ministry of Economic Affairs of Baden-Wrttemberg, Theodor-Heuss-Strae 4, D-70174 Stuttgart | Development

and design: Werbung etc., Werbeagentur AG, Teckstrae 70, D-70190 Stuttgart | Lithography: Eder GmbH, Liebigstrae 22,

D-73760 Ostfildern (Scharnhausen) | Translation: EUROCAT Translations, Eichenweg 5, D-66280 Sulzbach | Print: Dr. Cantzsche

Druckerei GmbH & Co. KG, Zeppeli nstrae 29-31, 73760 Ostfildern | Year of publication: 3rd edition 2006 | Photographs:

ASA Bildagentur; Audi; Bachakademie; Lillian Birnbaum; Blaupunkt; Bosch; DaimlerChrysler; Dt. Zeppelin Reederei; dpa;

Fraunhofer Institut; Galerie Schlichtenmaier; GE Medical Systems; Getty Images Bildagentur; Heidelberger Druckmaschi-

nen; IFA Bilderteam; Imagebank Bildagentur; Hannes Kilian; Tom Krusz; Landeshauptstadt Stuttgart Sportamt; Landes-

medienzentrum Baden-Wrttemberg; Landtag; Mauritius Bildagentur; Thomas Pfndel; Porsche; Ratiopharm; Risch-Lau&Gebr. Metz Gesellschaft mbH; A.T. Schfer; Sony; Stockfood Bildagentur; SuperBild Bildagentur; Trumpf; Bernhard Widmann;

Zefa Bildagentur.

Ministry of Economic Affairs

www.bw-invest.de

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BW-Where Ideas Work