Where Do All Those Ideas Come From?

Eric HughesV.P. Creative Director

20+ years in the biz (gasp!)

Wal-Mart, McDonald’s, blah-blah

OneShow, National Addys, ditto on the blah-blah

Here’s where to find this presentation!

madg.com/capgains2011

Here’s where to find this presentation!

madg.com/capgains2011

Let’s Bust This MythRight Now

Let’s Bust This MythRight Now

Edison didn’t invent it.

He perfected it.

(After 1000s of “failures”.)

The Lightbulb Lesson

Quantity before quality.

Not so much this…

For A Lucky Few, Ideas Come From A Brighter Place

As this…

For A Lucky Few, Ideas Come From A Brighter Place

No, we’re not changing

the world.

But one good marketing idea can…

Give you a fun career >

selling products > creating jobs > feeding your family > putting someone through college >

who might just be the next…

So let’s be

at it!awesome

Idea, Know Thy Enemies

Your inner Judge

Idea, Know Thy Enemies

Your inner Sloth

Idea, Know Thy Enemies

Your inner… must I say it?

Attack them with your…

Inner Idea Ninja!(Kinda little, huh?

But VERY observant.)

Know what makes great ideas great by copying them exactly,

then add your twist.

Idea Ninja Move 1: Be An AWESOME Cover Band

Idea Ninja Move 1: Be An AWESOME Cover Band

http://www.youtube.com/watch?v=Mr4HffbAUTk

Yep, a “cover band.”

I do it every day.

Like… today.

Idea Ninja Move 1: Be An AWESOME Cover Band

Some “bands” I cover…

Idea Ninja Move 1: Be An AWESOME Cover Band

http://www.commarts.com/exhibithttp://ihaveanidea.org/home.php

http://laughingsquid.com/

“Bah! That’s not original!”

“Ever heard of Humphrey Davy?

Hi-ya!”

Idea Ninja Move 1: Be An AWESOME Cover Band

< Humphrey

Davy

covered

by…Thomas

Edison >

Idea Ninja Move 1: Be An AWESOME Cover Band

< Humphrey

Davy

covered

by…Thomas

Edison >

“Understand EXACTLY what makes something brilliant, cover it, & add a meaningful twist. Hi-ya!”

Idea Ninja Move 2: Be A Brain Surgeon

Short term memory!

Idea Ninja Move 2: Be A Brain Surgeon

Converts short term

memory to…

… long term memory – a.k.a galaxies of idea

starters stored everywhere!

star wars

FARMING

bullfighting

art history

“Slow down. Where are we going? Me sleepy.”

“What if you used your WHOLE brain to brainstorm?”

Welcome to intergalactic thinking. Hi-ya!”

FARMING

Luggage company found

innovative product line…

…here

FARMING

You know at least 5 things about

EVERYTHING!

COWS

PIGS

SCARECROWS

CORN

SILOS

CEO: “We have no new ideas”

Monahan: “Let’s try Farming.”

Seasonal Storage

Plastic attic storage boxes!

FARMINGCOWS

PIGS

SCARECROWS

CORN

SILOS

star wars

FARMING

art history

bullfighting

Idea Ninja Move 2: Be A Brain Surgeon

“Use the infinite galaxies already stored in your brain to make unexpected leaps that solve problems (a.k.a. ideas). Hi-ya!”

Idea Ninja Move 3: Make The Blank Sheet Smaller

Let’s play Name The Movie!

Roman General’s family killed by

Caesar’s evil son. Fights as slave in Coliseum to attain

revenge!

Let’s play Name The Movie!

Street-smart stowaway on huge boat wins girl from

rich jerk.

Iceberg!

Let’s play Name The Movie!

Young orphan on

remote planet joins rebellion to defeat evil empire led by

(gasp!) his Father.

Idea Ninja Move 3:Make The Blank Sheet Smaller

If a whole movie fits on a sticky note, can’t one

idea?

Idea Ninja Move 3:Make The Blank Sheet Smaller

If 1 idea can fit on a sticky note, how hard can it be to fill in 20 sticky notes?

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

“Ooh! Idea #4 would be cooler with a 6 hours of PhotoShopping!”

“The first five ideas are short-term memories. Let’s try Intergalactic thinking!

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Idea 6

Idea 7

Idea 8

Idea 9

Idea 10

“Most of those are lame. But #10 is good enough.”

“Good is the enemy

of great. 5 more!

Hi-ya!”

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Idea 6

Idea 7

Idea 8

Idea 9

Idea 10

Idea 11

Idea 12

Idea 13

Idea 14

Idea 15

Idea 16

Idea 17

Idea 18

Idea 19

Idea 20

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Idea 6

Idea 7

Idea 8

Idea 9

Idea 10

Idea 11

Idea 12

Idea 13

Idea 14

Idea 15

“Me hungry. Sushi then nappy?”

“We slept last night.

5 more then lunch!

Hi-yah!

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Idea 6

Idea 7

Idea 8

Idea 9

Idea 10

Idea 11

Idea 12

Idea 13

Idea 14

Idea 15

Idea 16

Idea 17

Idea 18

Idea 19

Idea 20

c

A solid creative team gets here

Edison’s team beyond here

“Think prolifically on smaller paper. It is impossible to have 100 bad ideas. You have done well, Grasshopper. Sushi?”

Idea Ninja Takeaways

Quantity before quality.

Know the enemies inside you.

Be an awesome cover band.

Use your WHOLE brain to brainstorm.

Make the blank sheet smaller.

Here’s where to find this presentation on Monday!madg.com/capgains2011

linkedin.com/company/mad-genius

facebook.com/madgeniusinc

twitter.com/madgeniusinc