Buyer Delivery System Introduction by Alex West

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530 214 6100 530 581 0722

[email protected] Luxury Home Marketing Specialist

Tahoe City office:700 North Lake Boulevard

Alex's vast knowledge of the Lake Tahoe region and in-depth

understanding of the real estate business is a perfect pairing

for success when it comes to selling an estate or buying a

family legacy home. He has the insight and tools which

provide a critical difference when making important

decisions in today's real estate market. For sellers, Alex

combines his own resources and high enecombines his own resources and high energy with the latest

technology plus the very best professional photography and

marketing collateral. His underlying passion for living in

Lake Tahoe fuels his persistence to succeed on his clients'

behalf. Prior to his career in real estate, Alex was a

professional mountain lifestyle writer and world-traveling

photographephotographer. Alex loves to explore the great outdoors with

family and friends – especially those who will surf or sail

Lake Tahoe when it's windy enough. Bright, upbeat, and

sensitive to your personal quests, Alex can be contacted

through Chase International's Tahoe City office.

alex

west

Testimonials for Alex West

lake tahoe 530.581.0722

700 north lake blvd. post office box 854

tahoe city, ca 96145 chaseinternational.com

alex west

real estate professional 530.214.6100

Alex West provided an outstanding level of service and expertise from start to finish in our recent Tahoe lakefront purchase. When it comes to Tahoe-area real estate an important rule in selecting an agent is "knowledge, knowledge, knowledge" – specifically LOCAL knowledge and how to uncover outstanding lakefront properties and buying opportunities. That's exactly what Alex West provided.

Alex not only knew exactly what we were looking for but worked diligently with us and constantly kept an eye out for the perfect property at the right price. Beyond finding just the right property Alex made sure all bases were covered and held our hand through every step of the process - all the way through closing on our Tahoe dream house.

Thank you Alex for your diligence and professionalism. We will be more than happy to share our experience with anyone who wishes to call on us. - Walter and Carol B. “Alex was recommended to me by a friend and I am glad we worked with him. He sold our Tahoe home in a tough market. He got us our price in a timely manner; he communicated well with us all through the process and advised us well on negotiations. We did all this communication via e-mail and phone. If you are looking for an agent who will be on your team and guide you through the whole process, Alex is your guy. I will refer him to any of my friends in the future.” - Les M. Alex: We are back in Sacramento, and have been through 112 degree heat pulling a loaded trailer. We have had time to talk about our experience thus far in the transaction that you are helping us with. We couldn’t have done this without you. You are one super fella and we sincerely appreciate you. - Elliot and Delores S.

Testimonials for Alex West continued…

lake tahoe 530.581.0722



alex west


office locations

lake tahoe, nevada glenbrook, nevada

incline village, nevada reno, nevada

minden, nevada south lake tahoe, california

tahoe city, california truckee, california

squaw valley, california

Alex is great. Doing the transaction from a distance we needed help and he was always there. Alex was a true professional through the whole process. To us he has become more than a realtor but a friend.

- Cliff and Michelle M.

My wife and I just bought our first house two months ago. Alex made what could have been one the most stressful experiences in my life an enjoyable one. He would always give his honest opinion and intertwined with his unique and truly "local" perspective. I would recommend Alex to anyone who is looking to buy or sell in the Tahoe region. He is a tireless worker and has a great understanding of the particulars of the game. - Jeff and Ilissa C. My husband and I just happened to luck into getting Alex as our agent. We are longtime residents in the Tahoe area and know many other local agents but we thought it might be better to have someone without personal ties. The great thing about Alex is that it is personal! He made us feel comfortable with the process and he is very knowledgeable. He helped us be patient and was a great go-between with other agent for us. He gave us great referrals for tradespeople and made sure we knew what to expect. We love our new home, thanks, Alex! - Doug and Dawn B.

Alex understood our needs and didn't waste time showing us properties that were not of interest to us. He is "quick" and has excellent follow-through. We will use him in a minute when we sell or buy another home. - Mark and Madeline S.

lake tahoe 530.581.0722



alex west


Marketing Consultation Agenda

• Introduce myself and Chase International • Property Walk Through

! Your property’s highlights ! Favorite things about the immediate area ! Alterations you’ve made ! Reports / Plans / Ideas for the Property’s Future

Knowing details and listening to you helps me create better marketing and generate a

greater level of interest. More showings will lead to the best possible offers.

• Clear picture of your goals ! Price & Timing ! Your Questions / Concerns ! Defining your Goals helps me accomplish them

• Buyer Delivery System

! Foundational marketing plan incl. the best photography and branding your home as a Quick Close Property

! Discuss additional positioning strategies incl. those I apply from the exclusive Institute for Luxury Home Marketing

! Exclusive & International Connections ! Extensive Online Approach including features and / or

customization on Realtor.com, Zillow and Trulia ! Offline Approach including full-size and mini- four-color,

glossy brochures

• Overall Marketing of Your Home Will Include: ! Maximum Potential for Attracting Interest ! Leverage Direct-Connect Marketing ! Multiple Online Systems ! Generate as Many Showings and Offers as Possible

• Strategic Pricing Analysis and Current Market Dynamics

! State of Current Negotiation Climate ! Strategic Pricing Analysis incl. my unique Price Band

Graphs – averages are useless; let’s look at applicable info which will help you the most

! Effects of Pricing Strategy • Your Questions

• Our Plan for Follow Up

Exclusive Memberships

Who’s Who in Luxury Real EstateChase is one of the top 600 luxury residential real estate firms around the world that meet annually to discuss the future of the business and network with top agents around the globe. This leading edge knowledge provides Chase with superior insight and exposure for it’s clients.

The Board of Regents The Best of Who’s Who in Luxury Real Estate is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal service and commitment to their clientele. The Board of Regents brings together the experts in all real estate disciplines forming the most influential alliance of luxury brokers ever assembled.

LuxuryRealEstate.comForbes magazine has rated this site as one of the best luxury real estate web sites in the world. The award-winning LuxuryRealEstate.com currently provides access to over 40,000 for- sale properties, multi-million dollar homes and luxury estates around the world. The property listings, with an average price of $2,150,000, have up to twenty-four photos, four virtual tours, floor-plans and maps, and a detailed property description. Chase listings are updated and promoted daily on over 600 real estate company web sites worldwide. Your property is assured 24/7 exposure on websites most frequently viewed by qualified buyers.

Mayfair International RealtyMayfair International Realty, our marketing office in London, provides advertising and public relations opportunities to ensure maximum exposure for Chase International listings. This partner covering the United Kingdom responds to the increased traffic of overseas buyers and further provides a marketing platform for our properties to the European investor. Mayfair International connects to 125 real estate brokerages with 350 offices, each with a stellar reputation in their respective countries. All Chase International listings over $250,000 are showcased on the Mayfair International web site, mayfairinternationalrealty.com.

Leading Estates of the WorldThrough this premier International magazine for luxury estates, Chase features its prestigious properties to target affluent clients, three times a year. Its circulation includes an exclusive distribution to each member’s private database and to the world’s premier hotels, international airports and bookstores.

Artisan GroupThe Artisan Group is a strategic marketing alliance of high image real estate companies reaching from San Luis Obispo to the greater San Francisco Bay area to Lake Tahoe. Chase clients benefit from this prestigious group’s network of professional real estate brokers. Through this networking alliance, Chase is able to provide top quality service in an expanded market area to a qualified audience.

Leading Real Estate Companies of the WorldTM

Leading Real Estate Companies of the World™ is comprised of the best-known local and regional

independent real estate names in the business with annual sales of over $400 billion, more

than any other real estate organization. This global relocation and referral network of over 700

independent real estate firms brings qualified buyers and sellers to Chase from around the world.

Luxury PortfolioThis network participates in more multi-million dollar plus transactions than any other real estate

organization. Luxury Portfolio properties are often showcased in some of the world’s finest

publications including Departures, Veranda and Town & Country. Known as the “flagship luxury

program” of Leading Real Estate Companies of the World, participation is by “invitation only.”

NAR - International Real Estate sectionA division of the National Association of Realtors®, this organization offers an elite training

program for the Certified International Property Specialist (CIPS) designation. The designees are

the consumer’s best resource to ensure they are dealing with professionals skilled in the unique

aspects of international real estate.

FIABCIFounded in Paris in 1937, FIABCI is an international network of 7,000 real estate professionals,

attorneys, accountants, banks and related services in over 60 countries. With these contacts, Chase

continues to provide each client with exceptional services throughout the sales process.

Selected Memberships

As an affiliate of Leading Real Estate Companies of the World,® we are part of the network that dominates in more markets across the U.S., with #1 market ranking in 39% of the top markets — significantly more than our closest national franchise competitor. Once again proving the power of partnering local brands with a pervasive national and global network.

PERCENTAGE OF TOP 108 U.S. MARKETS IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME, TRANSACTION SIDES OR BOTH IN 2012

WE BELONG TO THE

NETWORK THAT LEADS IN

MORE MARKETS.

OVER 500 FIRMS

4,000 OFFICES

120,000 ASSOCIATES

OVER 40 COUNTRIES

OVER ONE MILLION TRANSACTIONS AND $272 BILLION

IN ANNUAL HOME SALES

© 2013 Leading Real Estate Companies of the World.® All Rights Reserved.

C–Market Leaders. 05.13

39%

25%

9%

9%

7%

5%

2%

2%

1%

1%

Leading Real Estate Companies of the World®

Coldwell Banker

Keller Williams

Unaffiliated Firms

Prudential

RE/MAX

Sotheby’s

ERA

Century 21

Realty Executives

0 5 10 15 20 25 30 35 40

Source: REAL Trends Market Leaders for 2012.

®

®

Equal Housing Opportunity

YOUR LOGO HERE

alex west real estate professional

530.214.6100 700 north lake blvd. post office box 854


Marketing Implementation Outline

Foundational Marketing: The First Seven Days

• Schedule high-end photographers for shoot; photo staging coordinated if necessary • Create Lifestyle Marketing verbiage for all websites and MLS. Research shows that slight

humor and curiosity in listing titles leads to greater visibility. • Connect with the Chase Marketing Department for marketing approach and suggestions. • Implement cutting edge ideas from Institute for Luxury Home Marketing • Coordinate action items necessary to brand yours as a Quick Close Property • Marketing on Trulia.com (over five million viewers per month) • Syndicate / Market your property to over sixty web sites • Syndicate / market your property to our Exclusive Direct Connections • Upload multiple photos to Realtor.com, Trulia.com and other various web sites • Implement Realtor.com property views reporting to you • Market property on other applicable portals (WSJ, RGJ, industry magazines as appropriate) • Submit Enhanced Listing Marketing on Realtor.com (>6 million viewers per month) • Personal notification & direct marketing e-flyer to Top Buyers Agents • Create and distribute e-flyer for all Chase Agent Professionals to use in direct marketing to

their personal database • Feature property at local / regional Chase International meetings (275 agents and growing) • Make direct contact with my personal data base about property • Schedule Virtual Tour of property (where applicable) • Contact Leading Real Estate Companies of the World (when applicable) • Enter into Multiple Listing Service • Install lock box • Install For Sale Sign • Submit listing packet to broker for digital storage • Complete required legal disclosures • Schedule our method and timing for regular follow up • Create and submit showing instructions with our showing desk • Provide recommendations for condition enhancement (if needed)

Extended Marketing: The Second Week

• Order high quality, color property flyers in both full-size and mini’s, the newest trend • 360° Tour and photo website are live; share stats on viewership with you • Provide list of vendors that may be required to close escrow (title, inspectors, C.P.A., handy

man, contractors, etcetera) • Create and implement open house schedule • Create Open House announcements for first and ongoing open houses • Create “Showing Guide” to ensure property highlights are featured during all showings • Submit Open House to Realtor.com, Trulia.com and other significant web sites • Retrieve and deliver feedback about your offering from Chase and other Agent Professionals • First update from Realtor.com on property views • Submit property for Broker Open House

alex west real estate professional

530.214.6100



The Third Week and Ongoing

• Second “weekly” update from Realtor.com, Trulia.com, ListHub and other web sites • Second weekly update from showing desk, showing reports, graphs and trends • Continue personal follow up with you on your terms • Personal follow-up with all buyers agents for feedback and direct marketing conversations • Marketing review and adjustments (as required) to create more exposure • Price Point and Market Trajectory report to you (monthly and ongoing)

Purchase Offer Presentation

• Communicate the potential of an offer being presented with you • Negotiate with Buyers’ agent prior to offer submission to create best offer possible reflective of

your property and the current market conditions • Negotiate for best obtainable closing timelines reflective of your needs prior to offer

submission • Connect and converse with buyers’ agent and require for the following with offer submission:

o Buyer pre-approval for loan plus verification of down payment o Verification of funds necessary for cash deal

• Review offer for completion prior to presentation to you

Offer Submission & Resulting Escrow

• Contact you and arrange for buyers’ agent presentation of offer (if applicable) • Review offer with you and make recommendations for changes, corrections and best

obtainable outcome based on your needs and the current market environment • Coordinate and negotiate with buyers agent should there be counter offers and / or additional

needs in offer • Create Master Timeline based on contract terms • Coordinate with escrow to insure timelines and other requirements are being met • Stay in touch with buyers’ lender for progress on appraisal and underwriting approval • Hound escrow for their follow up with all parties to ensure timely close of transaction • Schedule personal contact and regular follow up with you on your terms • Review preliminary title report and make recommendations • Upon request provide a list of CPA’s, Attorneys, etc. for tax and legal advice • Coordinate seller-required disclosures and their submission to buyers • Coordinate seller-required inspections, reports, repairs, the time lines and submission of reports

to escrow and buyers agent • Review all reports with you and clarify requirements, timelines and the effect of these reports /

requirements on the transaction and potential close of escrow • Stay available to you after close of escrow for any questions, documents, etc.

Chase International belongs to an exclusive, worldwide network which can find your next

home should you be in the market after Alex sells your Tahoe property

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Documents

Buyer Delivery System Introduction by Alex West