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Brand ReachBUST Craftacular marketing is amplified by strong content distribution.
+1.68M Reached+176K Engaged10.4% Engaged
+400K Impressions403 mentions
+6.1K Follows+28.2K Follows+124K Engaged+500/post
Total Monthly Reach: +3,000,000 Impressions+300,000 Engagements +10% Avg. Engagement Rate
+4% better than the media brand avg.
BUST gets the word out to our audience for each event through established content distribution channels that include the bi-monthly magazine, weekly newsletters, a trusted news blog and active social media accounts. Sponsors of the BUST Craftacular can count on measurable digital reach to promote their affiliation with the event:• • 3.1M advertising impressions monthly• 800K unique users monthly• 65K newsletter subscribers
We Influence the Influencers
BUST Magazine
BUST’s fans are cultural movers and shakers.
The Klout Score is a 3rd party metric that assesses an organization’s ability to drive social media interactions on a scale of 1 to 100, and gauges a brand’s topical expertise. BUST’s score is on par with top brands.
Cities & Expansion
BUST Holiday Craftacular2015 Dates: 12/19 & 12/20@Brooklyn Expo Center4,000+ attendees250+ vendors#Crafters #DIY
BUST Craftacular Primped2015 Dates: TBD@TBD2,000+ attendees100+ vendors#Beauty #Fashion
BUST Craftacular @World Maker Faire2015 Dates: 09/26 & 09/27@World’s Fair Grounds85,000+ attendees150+ vendors#Makers #Innovation#Makers #Innovation
New York City
With 3 annual events in Winter, Spring and Fall - NYC events definitely have the home town advantage.
BUST Craftacular Holiday2015 Dates: 11/28 & 11/29@BCA Cyclorama3,500+ attendees120+ vendors#Crafters #DIY
BUST Craftacular Primped2015 Dates: TBD@TBD2,000+ attendees100+ vendors#Beauty #Fashion
Boston
Los Angeles
Centrally located in the heart of Downtown Boston, this BUST Craftacular recieves requests for tix and booths months beforehand.
Debuting in 2014, the LA BUST Craftacular was a wild success, with fashion mavens flocking to show off and buy their DIY beauty wares.
BUST Craftacular has built a presence in major metropolises.
Cities & Expansion
BUST has built a 3 year expansion roll-out plan into prime markets already prepped for entry with an established base of magazine subscribers, current traveling vendors and social media.
BUST Plans to have a solidified presence in 15 US BUST Plans to have a solidified presence in 15 US cities by 2019. Markets include high profile cities such as Chicago, Seattle, and San Francisco. Contact the BUST team for more information about territory expansion.
BUST is planning to roll-out the following niche BUST Craftaculars in the NYC market in the next 2 years:
+food +drink +vintage +beauty +make-up
BUST Summer Craftacular2015 Dates: TBD@TBD2,000+ attendees100+ vendors#Beauty #Fashion
London
BUST Craftacular Holiday2015 Dates: 11/22@York Hall, Bethnal Green1,200+ attendees 65+ vendors #Crafters #DIY
BUST’s first venture overseas to London has been going strong since 2008 - solidifying a presence in some of the world’s top fashion capitals.
Expansion Plan
Niche Mini Craftaculars
BUST Craftacular is looking to expand our audience into the future.
Basic Sponsorship Packages
EVENT SPONSORSHIP TIERS:
PLATINUM SPONSORSHIPExclusive promotion at event in a prominent area (See Custom Sponsorships)One-full-page ad in event programInclude your product as part of The BUST Magazine Craftacular Sweepstakes (Item will be on all-day display to all event attendees)Include your promotional materials in Include your promotional materials in goodie bags (600)YouTube DIY Craft Video Exclusive Sponsor RecognitionPress release issued by BUST magazineSponsored Email sent to BUST Subscribers (sponsor's html)Product/Service included in Newsletter to BUST Subscribers (1)Logo and link on BUST Craftacular website & onsite banners/signage
GOLD SPONSORSHIPOne-full-page One-full-page ad in event programDemonstrations, or discussion at an exclusive table for attendees (2 days)Include your product as part of our BUST Craftacular Sweepstakes (Item will be on all-day display to all event attendees)Include your promotional materials in goodie bags (600)YouTube DIY Craft Video Co-Sponsor RecognitionProduct/Service included in Newsletter to BUST Subscribers (2)Logo and linkLogo and link on BUST Craftacular website & onsite banners/signage
Car2Go (BMW) Photo BoothBUST Craftacular Holiday NYC 2014
$24,0001 available per Event
$12,000
Red Jacket Tasting Booth The BUST Craftacular and Food Fair 2012
Align your brand with BUST’s trend-setting audience.
Left to right: BUST goodie bags, raffle basket, SCS 401 sweepstakes, Boundless Brooklyn demonstration.
Basic Sponsorship Packages
EVENT SPONSORSHIP TIERS (continued):
SILVER SPONSORSHIPOne-half-page ad in event programDemonstrations, or discussion at an exclusive table for attendees (1 day)Include your promotional materials in goodie bags (600)Sponsored Twitter & Facebook Post leading to your corporate websiteLogo and link on BUST Craftacular website & onsite banners/signageLogo and link on BUST Craftacular website & onsite banners/signage
BRONZE SPONSORSHIPOne-quarter-page ad in event programInclude your promotional materials in goodie bags (600)Sponsored Twitter & Facebook Post leading to your corporate websiteLogo and link on BUST Craftacular website
$6,000
$3,000
BUST can get your brand out there - no matter your budget.
Custom Sponsorship Packages
$6,000
$10,000
$4,000
Priced on Request
$3,000
$2,000
BUST can create a unique experience to showcase your brand.
Custom Sponsorship Packages
All Sponsorships Include:
+One sponsored blog post on bust.com+Quarter ad in event program+Logo placement on BUS+Logo placement on BUST.com, BUST Craftacular microsite, BUST’s social media platforms, and the “Event Pics” section of BUST Magazine.
$1,000
$1,000
Contact Us
Contact Us
Stand out at the BUST Craftacular with a custom package.
Who You’ll Work With BUST is driven by innovation and strong relationships.
DEBBIE STOLLER, BUST’s Co-Publisher, Editor-in-Chief, received her PhD in the psychology of women from Yale University. After working at MTV and Nickelodeon, she began BUST magazine in 1993 with Laurie Henzel. She has also written the New York Times bestselling Stitch ‘n Bitch: The Knit-ter’s Handbook series of knitting and crochet books. She has been a featured guest on NPR, The Today Show, and many others.many others.
LAURIE HENZEL, BUST’s Co-Publisher and Creative Director, received her BFA from Parsons School of Design. Prior to BUST, she did design production work for Rolling Stone, Spin, and Nickelodeon and launched her own boutique design company, creating album and CD packages for influential indie bands and major music labels. Laurie Henzel and Debbie Stoller are two industry mavericksmavericks who have turned BUST into an award-winning,
international glossy magazine.
JULES ABRAHAM, BUST’s Events & Promotions Manager attended FIT and is an eight year pro hailing from a full service creative Ad Agency. Jules has helped brands produce events both
large and small in New York City.
MAGGIE TAM CLARK, World travel, art and culture fiend. BUST’s Head of Partnerships & Multimedia Sales has worked with Fortune 500, tech companies, indie and nonprofit orgs for media and events in San Francisco & New York.
Jules AbrahamEvents & Promotions Manager, Sponsorship [email protected](212) 675-1707 x 104
Maggie Tam ClarkPartnerships & Multimedia Advertising [email protected]@bust.com(917) 679-8328
Contact Us
www.facebook.com/bustmag
www.pinterest.com/bustmagazine/
@bust_magazine
@bust_magazine
We’d love to do something special with you!
