Business_Proposal

8/7/2019 Business_Proposal

1/10

Business Proposal

Solicited and Unsolicited


2/10

Purpose ofProposals

Written proposals are designed to sell ideas- as well as

goods and services- to prospective clients.

Every Business Proposal has two imp messages :

1. An economically feasible solution to a specific

problem.

2. The writers unique ability to implement that

solution.


3/10

Persuasive Appeals - AIDA

Persuading through fact

Appealing to emotional needs and self-interest

Appealing through credibility

Most effective proposals combine all three appeals.


4/10

Persuading through Fact:

Proposals succeed on logic.

Proposals should be specific and concrete

Facts and figures should be organised in an

understandable and convincing manner

It must have a well thought out organisational plan

Concerns of the prospective client should guide the

rationale behind the proposal Proposals written around single themes are most

convincing


5/10

Appealing to Emotional Needs and Self Interest:

Successful proposal appeals to the readers

emotional needs and self interest

Needs that can be targeted- psychological, safety and

security, social, esteem and status or self

actualisation.


6/10

Selling your Credibility:

Credibility can be established by creating a positive

organisational image

Credibility can also be established by the

professionalism ofproposal preparation and

presentation


7/10

Structure of a Proposal

Title page

Table of Contents

Executive Summary

Statement of the Problem

Objectives

Technical Plan in case of Technical Proposals

Management Plan Cost Estimate

Conclusion


8/10

Structure..

Title page

- Name of the proposer and organisation

- Designation

- Month and year of submission

Table of Contents

- When the proposal runs into 15 + pages

- Similar to that of the report

Executive Summary

- Summary of the entire proposal

- Should be self contained

- Same sub headings as those in the main proposal


9/10


10/10

Structure..

Management Plan- Indicates plan of action

- Facilities required

- Personnel who will execute the project

- Time schedule for activities matching with people responsible

Cost Estimate

- Focal point of the proposal

- Estimate should be realistic and complete

- Should include : materials,equipment,computer time, labtesting, salaries ofpersonnel, travel, office contingencies and

infrastructural facilities

Conclusion

Documents

Business_Proposal