FROM PHILANTHROPY AND GREENWASHING TO SOCIALLY AND ECONOMICALLY JUSTIFIED BUSINESS.

Companies are accused to be as major cause of social, environmental, and economicproblems. To avoid criticism of prospering at the expense of the broader community, companies try to communicatetheir social responsibility bylaunching projects that targetsocial issues. Public authoritiesare expected to developmodels that speak toprivate investors.

❖ SOCIAL, ENVIRONMENTAL & ECONOMIC ISSUES

❖ NEED FOR NEW INVESTMENT OPPORTUNITIES

❖ RAISING AWARENESS OF BUSINESSES´ SOCIAL

FOOTPRINT

corporate social

responsibility, shared value,

social impact, social

entrepreneurship, wicked

problem

BUSINESSES’ SOCIAL IMPACT A

CAREEREALISM

Social enterprises are revenue-generating businesses with a social twist operated by a non-profit organization or by a for-profit company.

Companies understand that economic value can be created in a way thatalso creates value for society by addressing its needs and challenges. (Pic / Icehearts)

Popularity of ethical investment policy is growing. (Pic / Insead)

The social issues are complex, which no individual institution, governmentor company can provide the solution. Value co-creation takes place in local collaborative Living Labs. (www.rsml.nl)

BUSINESSES’ SOCIAL IMPACT B

FROM RETIRED PENSIONERSTO RESOURCEFUL CITIZENS.

RESOURCEFUL SENIORS

Along with the agingpopulation the focus on seniors is inevitable. Seniorsare facing various challenges in the society from the state of inequality and poverty to thefeeling of being redundantcitizen. The responses to thetrend vary from volunteeringand community based servicesto senior targeted offerings and transgenerational social caresolutions.

❖ ECONOMIC CRISIS, WELFARE CRISIS

❖ TRUST ISSUES, STATE VS. INDIVIDUAL

❖ AGING POPULATION, RISING COST OF

HEALTHCARE

❖ LABOUR MARKET CONDITIONS

seniors, aging,

demographics, social care,

healthcare, inequality,

senior services, senior

solutions, transgenerations

Akseli Valmunen / HS

A

1 2In Japan, the government established ”Silver Labour Centers” where theysupport retired people to find jobs and to stay active members of thesociety. (Pic / AFP)

Seniors are an equal part of local communities. The idea of living in multigenerational houses is increasingly spreading in Germany and Nordics.

RESOURCEFUL SENIORS

Safety climate is needed for seniors and dementia patients. In Finland, students get work experience and pay lower rent by keeping companyand helping elderly. (Pic / Helsingin Sanomat)

In addition to targeted services, the “OK SENIOR” nationalcertification program labels the personnel, services and products for the elderly in Poland.

B

FROM WEALTH POLARISATION TO SOCIAL LONGTAIL.

SHADES OF INEQUALITY

While polarization and wealthgap advances, and chronicpoverty follows vulnerablegroups and regions, thelongtail of social challenges hitindividuals in various forms. The new segments of socialmismatches caused by suddenlabour market challenges, growing mental health issuesand drug problems can findeveryday individuals and identify them as the “newpoor”.

❖ LABOUR MARKET CONDITIONS

❖ PUBLIC SERVICES AND WELFARE CRISIS

❖ GROWING WELLBEING AND HEALTH ISSUES

❖ WEALTH AND POWER POLARISATION

inequality, poverty,

transgenerations, social

innovation, social care,

public sector, new poor,

wealth, social longtail

http://www.ctf-fce.ca/

A

1

4

Transgenerational transmission of inequality and poverty advances. Notall support models succeed and might even increase the wealth gap. (Pic / Chachipe)

63.7% of young Spanish with over a 30% disability areunemployed.Vulnerable social groups require methods of earlyintervention and prevention. (Pic / newpost.gr)

Public sector and the relationship between the state and the individual is reforming with new approaches such as Basic Income (thersa.org)

SHADES OF INEQUALITY

Poverty is not always a visible phenomenon, it lives behind closed doors. There are the ”new poor” of the society. (Pic / Whitewraithe)

B

FROM BIG DATA TO

INTELLIGENT LIFE IMPROVING

SERVICES.

DIGITALIZATION OF EVERYTHING

Digitalization enables solutionsthat can be used for helping orsubstituting human labour. Bigdata whether from largepublic sector databases or fromsocial media, is increasinglybeing combined with AI and/orrobotics to start creating newapproaches to delivering publicservices. In the futuretechnology will deliver newservices interfaces that promiseto be more efficient and flexible.

❖ TECHNOLOGICAL REVOLUTION

❖ WELFARE ISSUES AS AN APPEALING BUSINESS

OPPORTUNITY

❖ REFORMING PUBLIC SECTOR

❖ AGEING POPULATION

digitalization, big data,

internet of things, artificial

intelligence, virtual reality,

robotics, sensors

A

Amazon

1 2

43

Technological innovation driven by Big Data, IoT and social media enable to increase the productivity and quality of welfare services. (The Times)

Complex issues around regulation, data protection and intellectualproperty are raised. (BBC)

DIGITALIZATION OF EVERYTHING

Artificial intelligence, virtual reality and robotics aretransforming welfare services. (YLE)

Digitization transforms attitudes related to individuals’ responsibilities. They are expected to incorporate technologyinto data acquisition on aspects of their daily life. (Sunday Times)

B

FROM A LIFE-WORK BALANCE AS A QUESTION OF LEGISLATION TO A CHANGE IN PERSONAL AND CULTURAL VALUES.

FAMILY ON RISE

Family and gender role modelsare transforming and affectinglabour market. To advance thegender equality and the work-life balance there is a need for a change in personal and cultural values. Welfareservices need to adapt thesechanges. Education is key to transforming cultural gendervalues so that equality is notonly recognized at an institutional level.

❖ INDIVIDUALIZATION

❖ DEEP-ROOTED CULTURAL VALUES

❖ WORK-LIFE BALANCE

❖ LOW FERTILITY

labour market, labour

market barriers, gender

equality, work-life balance,

family politics

www.mops.zory.pl

A

1 2

43

Women's increasing employment and low fertility requires newforms of family support and services. (Pic / faz.net)

The typical family models are outdated. From housewivesand working dads to ”everything is possible”. (Pic / zeit.de )

Companies aim to protect parenthood through corporate socialresponsibility. (Pic / AM Abogados)

FAMILY ON RISE

To tackle gender gaps there is a need for the involvement of allstakeholders (citizen, public authorities, companies etc.) (Pic / Ingenere)

B

FROM ONE SIZE FITS ALL TO PASSION BASED LEARNING.

RETHINK EDUCATION

Novel forms of learning and

education are being

identified in order to

respond to labour market

changes, various social

needs and wicked problems.

Human centered sciences

drive future oriented talent

and individual oriented

solutions including less

privileged groups.

Technological advancements

and private-public

collaborations prepare

youth for the future.

❖ MISMATCH OF EDUCATION AND LABOUR MARKET

NEEDS, MILLENNIALS AT WORK

❖ MOTIVATIONAL SCIENCE MEETS ROBOTICS

❖ NEW SOCIAL PROBLEMS REQUIRE NEW SKILLS

❖ PROLONGING ECONOMIC STAGNATION

education, learning, school,

career, worklife, talent,

millennials.

http://moderniskola.hu/

A

Investments are being made into converting traditional learning spacesinto “fablabs” with 3D printers, robotics, AI adaptive games and toys.

Building bridges: Microsoft’s YouthSpark have created educational, employment and entrepreneurial opportunities for more than 300 million youth globally.

RETHINK EDUCATION

Weekend schools aim at giving deprived children a chance to meetinteresting role-models and so widentheir job perspective.

Professional activation of youth to find their talent: Career Signpostsis a nationwide series of workshops that enhance students' skills in labour market.

B

FROM BEING EMPLOYED TO NEW WAYS OF CREATING VALUE.

REDEFINING WORK

Work and labour market arebeing redefined due to globalunemployment and thechanging nature of worktowards automation and knowledge work. Ever morepeople are self-employedand/or retrained. New forms of collaboration arises. Infrastructure needs to supportthis shift. Technology and 3D printing enable manufacturinganywhere. Hyperlocality arisesas work can be done anywhere.

❖ ECONOMIC CRISIS AND

UNEMPLOYMENT

❖ TALENT MISMATCH

❖ PLATFORM REVOLUTION

❖ TECHNOLOGY AND 3D PRINTING

❖ REFUGEE CRISIS

work, millenials, labour

market, technology,

unemployment, self-

employment,

www.spiegel.de

A

The first Regional Labour Market Observatory into pilot operation in Chania, Crete.

Can Facebook & other Internet giants serve as a digital platforms for social innovation? How about “uberisation” of work and welfare services? (Pic / The Economist)

REDEFINING WORK

A Rozsály, a village in Hungary in a multiply disadvantaged regionbuilds a self-sustaining economy. (Pic / Elelmiszer)

91.8% of new employment contracts signed in Spain in 2015 weretemporary, a growing trend that seems to have no limits. (Pic / Telegraph)

B

FROM LOCAL VOICES TO FAST MOVING GLOBAL MOVEMENTS.

SOCIAL MOVEMENTS

Digitalization increases thesocial awareness and enablespeople to form movementsaround different causes and shared values. Distrust for authorities leave frustratedpeople to look for like-mindedpeople globally. Socialmovements spread via socialmedia and push decision-making. Leaders are challengedto take a stand. Wickedproblems require value co-creation between people, public and private sectors.

❖ DIGITALIZATION

❖ DISTRUST TOWARDS AUTHORITIES

❖ BUDGET CUTS

❖ SYSTEMS THINKING

❖ SOCIAL AWARENESS

❖ ENVIRONMENTAL CRISIS

❖ IMMIGRATION

co-creation, integration,

initiatives, public-private

partnerships, collaboration,

sustainability, causes,

movements, shared value,

social welfare, value crisis

dreamstime.com

A

Kyllikki’s sisters in Finland is spreading the good. (Pic / Facebook)

SOCIAL MOVEMENTS

In Grotniki, there has been a center for refugees functioning for six yearswithout any problems. Suddenly it began to bother. The atmosphere of resentment has been picked up by the nationalists. (Pic / AP Photo)

Best Buddies a global voluntary network to socially supportpeople with mental / developmental disabilities.

In UK public services (eg education find themselves in the ’frontline’ of the state/society’s response to Islamic extremism. (The Guardian)

B

FROM MONOCULTURE INTO INDIVIDUALITY AND HUMAN-CENTRICITY.

DIVERSE HUMAN-CENTRICITY

Technology and awarenessenable a shift towardsindividuality. One size hardlyfits all. Even marginal groupsand extreme phenomena arebecoming visible. In a time of immense economic crisis theway both the state and thesociety can respond to welfareis challenging. Vulnerablegroups need protection. People and communities have to takemore responsibility.

❖ BIG DATA

❖ WELFARE STATE CRISIS

❖ HEALTHCARE SYSTEM REFORMATION

❖ MEANINGFUL LIVING

human-centricity, smart

services, resource

efficiency, communities,

smart cities, welfare,

sharing economy, nutrition

<INSERT PICTURE>

Berkshire wheelchair basketball

A

”Welfare in action” is a regional system in Italy in whichthe community takes care of itself, designing andimplementing new ways to meet the needs of the people.

DIVERSE HUMAN-CENTRICITY

Biohacker Summit in London focuses on tracking and super-individuality.

From Waste to Taste. A new restaurant in Helsinki makesfood from food market´s waste. (Pic / Helsingin Sanomat)

”Neighborhoud Medical Units” are being establishedin Greece as a new form of primare healthcare.

B