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The deck for a talk done at Seneca College @ York by Jerry Zhang on July 10th, 2013. Video to come. Themes: Authenticity Creating real value The end of advertising Smaller niches of people to target Likes and followers mean less and less
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(as in when you’re selling to kids like me)
THE FUTURE
OF SOCIAL MEDIA
@jerryzhang222
@jerryzhang222
@jerryzhang222
@jerryzhang222
@jerryzhang222
Marketing that doesn’t interrupt. People choose to engage.
Marketing that, in itself, creates value for consumers.
MEANINGFUL MARKETING.
@jerryzhang222
Achievements
Connections
Basic Incentives
@jerryzhang222
@jerryzhang222
@jerryzhang222
@jerryzhang222
People
Content Providers
Advertisers
@jerryzhang222
People Advertisers
@jerryzhang222
@jerryzhang222
@jerryzhang222
SalesRecruiting
Market Research/FeedbackCustomer Service
DIRECT ROI POINTS.
@jerryzhang222
