Bring the fun of Karaoke to you

Anytime. Anywhere.

www.douyak.tv

The Problem

Source: User Survey based on 85 people

Web-based Karaoke

Market Size

Source: Google AdWordsFrom our survey, about 10% of KTV goers will search online,

Total available market = USD$21bnTotal addressable market = USD$2.1bn

The Challenge

• Licensing of content is difficult and expensive

• Must understand what the users are willing to pay for

• Advertising revenue alone is not enough

Our Approach

• Customer Discovery Model – Five Steps to Epiphany, Steve Blank

• The Lean Start-Up Model, Eric Ries

Customer Discovery – Phase 1

Features: Turn on/off vocal, microphone, list of artists and songs

What our users told us: Difficult to find artists and songs, unappealing user interface

So we added search bar with auto-complete functionality and revamped user interface

Customer Discovery – Phase 2

Added features: Search bar with auto-complete functionality, organized artist list

What our users told us: not working on Internet Explorer, no playlist, lack social interaction

So we supported all browsers, added playlist, implemented Facebook Connect and Recommendation, launched Google AdWords and Facebook Ads campaign

Customer Discovery – Phase 3

Added features: Playlist, Facebook Connect andRecommendation, browser support

What our users told us: not enough songs, songs not up to date, they want to upload songs

So we are going to let users upload songs, aggregate content from other hosting websites like Tudou

Our Current Product

• Web-based Karaoke• Currently streaming music videos

from YouTube• Search song or artist name• Playlist• Facebook integration

DEMO

Site Usage Analytics

Go To Market Strategy

• Continue to provide Douyak.tv for free under Digital Millennium Copyright Act (DMCA)

• Continue to iterate and improve our product

• License and monetize by region in a year’s time

Business ModelKaraoke Audio Equipments

Users

Revenue sharing

Licensing

Revenue Sharing

Pay/Use or Subscription

Adversting

Financial Projection

0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5

-2000000

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

Total ExpensesTotal RevenueNet Profit Before TaxNet Profit

Funding Required

• USD$2,000,000• Time period: 5 years• Required for licensing and customer

acquisition in target countries• ROI – 16x

Marketing Strategy

• Viral marketing Facebook Integration User Upload

Marketing Strategy• Social media marketing Facebook, Twitter, renren.com,

blogosphere, PTT Bulletin Board System

Marketing Strategy• Facebook Ads

Marketing Strategy• Google Ads

Whole Product

Songs Collection

On/off Vocal

Intelligent Search

Playlist

DouyaKTV

SongRecommendation

Engine

Connect to social networks

Recording

Credit Sys-tem

Differentiation• Social element (virality)

Differentiation• Ease of finding songs (user

experience)

Differentiation• Personalized song collection Ability to upload and store own collection

of music videos Expand our database Exclusive or interesting content creates a

great source of traffic Obtain SEO for hard-to-find songs

Competition• VS. Physical KTV (well-established, widely

adopted) Anytime. Anywhere. Affordable. An alternative, not substitute

• VS. Karaoke software (no prominent player) No hassle of download/install

• VS. other online Karaoke service (no prominent player) Original music videos

Founding Team

• Tianwei Liu (Singaporean): front-end and back-end programming

• Samuel Li (Singaporean): front-end and back-end programming

• Penny Ng (Malaysian): Graphics, UI design

• Fish Zhou (Chinese): Marketing

Exit Strategy• Acquisition by online video platforms (to

monetize their videos) YouTube (Worldwide), Youku/Tudou (China), Nate Video (Korea)

• Acquisition by label companies (to popularize their music) Sony Music Entertainment (Worldwide), EMI Music(Hong Kong/Mainland China), Rock Records (Taiwan)

• Acquisition by physical KTVs (to target a different market segment) Premium/value-added service

Thank you!

Q&A

Special Thanks To …1) Professor Tom Kosnik – The models learned from his GEM and NVC

classes help us formulate our business plan.2) Professor Steve Blank – For his valuable time in providing consultant to

our business.3) Mark Sin – For being our coach and judge and also providing feasible

ideas for our business.4) Yee Gan – For being our coach and judge and also providing feasible ideas

for our business.5) The NVC Teaching Team – For their interesting lessons which gave us

ideas on how to proceed with our business

Bibliography1) 4 Steps to Epiphany – Steven Gary Blank2) The Lean Start-Up Model – Eric Ries

Appendix

Target Market

• Chinese-speaking (can be easily expanded to include songs of other languages)

• Like to sing • Age 14-35

Value Proposition• Karaoke-on-Demand

Anytime. Anywhere.

• Intelligent Search Engine for Songs Huge database of songs Auto-complete queries for easy search

• Integrates the social element of singing Facebook Recommendation & Share

• Personalized Song Collection Upload and store songs

Douyak’s FaceBook Fan Page