BUSINESS TRANSFORMATION · Business transformation typically involves four elements - the disrupting organisation, disruptive technologies, the specific vertical market, and the surrounding

THE CHANGE TO FUTURISTIC BUSINESS

BUSINESSTRANSFORMATION

MEDIA KIT 2020

Business transformation is an all-encompassing term, referring to organisations embarking on a path of innovation. On a granular level we can identify with the organisation successfully adopting digital technologies to rebuild a business model, existing in a particular industry, and influencing an extended ecosystem or even society with its disruptive offerings of products and services.

Transformed organisations drive fundamental shifts across their markets and even peripheral ones, either intentionally or as a result of their spreading influence. Such organisations will not just innovate - they can also choose to disrupt and fundamentally shift the dynamics of situations in which they exist. They are responsible for disruptions in their markets and peripheral ecosystems.

Business transformation typically involves four elements - the disrupting organisation, disruptive technologies, the specific vertical market, and the surrounding ecosystem.

A typical market confusion is the inability to distinguish between a game changing business transformation and a transitionary, exciting craze or trend. A transformation or disruption in the market will completely upset established sales models and practices both within the industry and sometimes beyond. A trend will see increased excitement and sales pickup in selected areas with certain characteristics but will not upset the rules and norms of overall market behavior. Nor will they introduce path breaking new sales model or business practice.

Traditional companies wanting to embark on a business and digital transformation journey need to ask themselves - how can we be the Uber of our industry? Being a transformative organisation requires a different organisational culture, leadership capabilities, internal pool of skills and talent, strategic planning, investment and selection of enabling technologies. For real transformative organisations, the concept of disrupting the market is a part of its regular go to market activities and internal planning.

Real business transformation usually leverages new technologies, solutions, and user experiences that are outside the regular scope of competitive monitoring. Hence competition will usually be caught napping when such changes take place. Since a business uses a completely new set of enabling platforms, with new revenue models, path breaking industry practices - incumbents and well entrenched monoliths, often fail to realise and notice the ongoing

KEY TO SURVIVAL IN DIGITAL AGE

set of changes that are taking place in the market place. By the time they realise this, react to and begin to invest, trying to catch up with the organisation driving the transformation, their premier position is already eroded and a new market leader has emerged.

In the past, business transformation was triggered by new physical technologies like PCs, ATM kiosks, tablets, mobile phones, smartphones, and other similar devices. Increasingly disruptive and transformative changes are going to become more and more experiential and less physical. Their effects are going to impact customer experiences and where and how they reach customers. This makes it difficult to monitor and react to until their changes are well underway and have gathered sufficient momentum to register in terms of regular market units.

While all business leaders acknowledge the importance of disrupting the market through transformation, not all of them can lead a disruption. Being a business and market disruptor requires a specific set of capabilities, tools, and techniques to lead the pack. Organisations therefore need to decide whether they want to lead the pack and be a disruptor. Or whether they are intrinsically better at complementing the disruptor and building the ecosystem by adding value, created in the wake of the disruptor.

Whichever option they choose to follow, entry level barriers into adopting the enabling digital technologies have reduced significantly and are not necessarily inhibitors. Building an organisational culture to drive innovation, with sufficient levels of talent and skills, and ability to identify market opportunities for transformation, are more fundamental challenges to cope with in the short term.

No single business decision maker is perfectly well equipped to spot disruptive changes in the market on their own. A better way is for business decision makers to leverage the strengths of their peers in identifying disruptions. This can be through a select combination of any of the following: chief marketing officer, chief information officer, chief finance officer, chief customer services officer, head of distribution, and so on.

These top-level teams need to identify the transformations influencing their customers, their markets, and what is the new value system being created by a disruptor. Since there could be multiple such influences in progress, internal teams need to prioritise these changes based on their impact. Key is the ability of the internal teams to distinguish a short-lived trend from a business transformation or business disruption.

Rapid development of enabling technologies such as cloud, mobility, analytics and tools such as artificial intelligence, blockchain, augmented reality, Internet of Things, robotics, 3D printing, have made it easier for organisations to rapidly move down the path of innovation. Those organisations that integrate innovation into their everyday activities will find it easier to cope with external disruptions. Business transformation is therefore the norm for business success in this new digital age.

Business Transformation is a content portal, publication, and event organiser, launched with the objective of partnering with businesses, consultants and technology vendors to enable the process of digital transformation and business restructuring for the digital age.

The primary focus of Business Transformation is to showcase how business success can be enabled when organisations are ready to rebuild themselves using new technology platforms. The scope of coverage extends across the GCC, Rest of Middle East, Turkey, and African countries.

Technology platforms such as cloud, mobile, analytics, social media, have been globally responsible for the consumerisation of technology. This suite of technologies has moved access to business applications away from legacy personal computers to almost any device connected on the Internet.

This migration of applications to any connected device has led to an explosion of data transfers across the Internet, into storage devices, and into cloud data centers. Analysing this wealth of data using cloud-based analytics has opened the next frontier of monetisation of data, innovative customer experiences, new customer segments, and disruptive sales models.

Enabling innovation for those organisation that have embarked on the transformation journey are accelerators like blockchain, artificial intelligence, augmented reality, robotics, drones, 3D printing, and Internet of Things. An overlapping envelope of protection for transforming organisations is delivered by next generation security solutions.

As a repository of content, Business Transformation is focused on showcasing the full stack of milestones along the road of organisational transformation.

THESE SECTIONS INCLUDE:DEEP DIVE: A look into what lies ahead, future scaping, new customer experiences, new business revenue, productivity improvement, business intelligence, analytics, workflow and collaboration.

LANDSCAPE: Nuts and bolts of how to do it, workshops, methodologies, best practices, road maps, takeaways, transforming business model, transforming organisation, transforming department, transforming job roles, change management.

MARKETS: Real life use cases and experiences, hands on descriptions, government and citizen, smart cities, energy, oil and gas, homeland security, critical national infrastructure, urban infrastructure, utilities, banking and finance, service providers, communication, telecom, manufacturing, healthcare, transportation, logistics, retail, hospitality, education, green, sustainability.

FLAVORS: The working environment, look and feel, changing work life, changing ways of working, mission critical solutions, platforms and frameworks, market focused applications, business productivity applications.

TOOLS: What we use, the enablers, drivers of innovation, artificial Intelligence, 3D printing, blockchain, augmented and virtual reality, Internet of Things, Industrial Internet of Things, big data, analytics, cybersecurity, devices, mobile.

ABOUT US

3D printing5GAlliancesAnalyticsArtificial intelligenceAugmented realityBig dataBroadbandBusiness applicationsCloudCollaborationCommunicationCompute Consultants DatacentresDevelopers

DevicesDronesEcosystemFrameworksIIoTIoTMobilityNetworkingOpen platformsRoboticsSecuritySensorsService providersSystem integratorsVirtual reality

Business intelligenceChange managementCustomer experienceEmployee productivityNew business revenueTransforming business modelTransforming departmentTransforming governmentsTransforming job rolesTransforming nationsTransforming organisationWorkflow and collaboration

BankingEducationEnergyGovernmentHealthcareHomeland securityHospitality LogisticsManufacturingOil and gasRetailTelecomTransportationUtilities

UAEKingdom of Saudi ArabiaKingdom of BahrainKingdom of BahrainQatarKuwaitGhanaCANADAKenyaEgyptIndiaSOUTH AFRICApakistansingaporeUSA

TECHNOLOGY BUSINESS MANAGEMENT MARKETS COUNTRIES

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MARCH 2019

biznesstransform.com

SKY HIGH ECONOMICS

EVALUATING ECONOMIC BENEFITS OF CONNECTED

AIRLINE OPERATIONS

AUGUST 2018

High speed satellite connectivity, airborne IP networks, cloud data streams, electronic flight bags, real time analytics, are bringing in financial savings for the aviation industry and digitally transforming legacy operations.

CONNECTING AIRCRAFT, SKIES, GROUND



Fredrik van Essen, Inmarsat Aviation

THE INTERSECTION OF LINE OF BUSINESS HEADS AND CIOs

WHAT THE PRIVATE SECTOR NEEDS TO DO FOR INNNOVATION

USING NEUROMORPHIC AI TO BUILD FACIAL RECOGNITION

HOW DIGITAL TRANSFORMATION WILL TRIGGER EMPLOYEE CHANGE

Allan Leinwand, ServiceNow Miguel Khouri, GBM Elise Olding, Gartner Dr Manan Suri, IITD

SUPPLEMENT OF ENTERPRISE CHANNELS MEA



UNIVERSITY OF BAHRAIN IMPROVES STUDENT COLLABORATION AND ACCESS TO COURSE MATERIALS

EGYPT’S IBNSINA PHARMA ADOPTS INFOR TO IMPROVE WAREHOUSE, BUSINESS INTELLIGENCE

Amro Khorshid, Ibnsina Pharma

ADNOC USES IBM BLOCKCHAIN TO BUILD PILOT INTEGRATING OIL AND GAS PRODUCTION CHAIN

Abdul Nasser Al Mughairbi, ADNOC Mohammed Malek, Tranzone Sohaib Alabdi, University of Bahrain

TRANZONE IMPLEMENTS ADVANCED WAREHOUSING MANAGEMENT SOLUTION FROM INFOR



LEADING TRANSFORMATION IN SAUDI ARABIAWith high profile initiatives like SAP public cloud datacentre, SAP Training Development Institute, solutions like HANA and Leonardo, this global vendor is setting the bar for transformation in Saudi Arabia.

Ahmed Al-FaifiSenior Vice President and

Managing DirectorSAP Middle East North

DECEMBER 2018

SAP



HOW TELECOS NEED TO MANAGE BIG DATA REPOSITORIES

WHY THE BITCOIN BLOCKCHAIN IS TOO LARGE TO BE HACKED

IF YOUR APPLICATION IS HACKED SO CAN YOUR BLOCKCHAIN

Henrique Vale, Nokia David Warburton, F5 Networks Srinivasan CR, Tata Communications Morey Haber, BeyondTrust

WHY BANKS NEED TO START CONSIDERING OUTSOURCED SOCs

NEIL HARBISSON Cyborg and designer of artificial senses

CYBORGSCAN WE REBUILD

THE HUMAN BEING

Andy Brocklehurst,Cisco

Osama AlHaj-Issa,HPE Aruba

Mahmoud AlYahya,Xerox

Developments in bioengineering have opened the doors to overcome

human limitations.

SEPTEMBER 2018




BUSINESSTRANSFORMATIONTHE CHANGE TO FUTURISTIC BUSINESS


TRANSFORMATION OUTLOOK 2019Top vendor executives share their vision of what lies ahead in 2019 along the business and digital transformation journey.

(Left to right, top to bottom) Alex Hinchliffe, Palo Alto Networks; Brian Lillie, Equinix; Brian Pinnock, Mimecast; Daryl Plummer, Gartner; Dave Russell, Veeam; Gautam Kumar, FarEye; Greg Young, Trend Micro; Haider Pasha, Palo Alto Networks; James Petter, Pure Storage; Morey Haber, BeyondTrust; Patrick Smith, Pure Storage; Raj Samani, McAfee; Ray Kafity, Attivo Networks; Sami Abi Esber, Midis Group; Santhosh Rao, Gartner; Shailesh Kumar Davey, ManageEngine; Srinivasan CR, Tata Communications.

JANUARY 2019



HOW BLOCKCHAIN TECHNOLOGY WILL ENABLE BUSINESS IN DUBAI

GETTING NEXT GENERATION WORKERS AI AND BLOCKCHAIN READY

CONNECTED RETAILER NEXT LINK IN SMART SUPPLY CHAIN

Andrew Fawcett, Al Tamimi & Company Paul Potgieter, Dimension Data Vincent Gourmelen, HID Jonathan Wood, Infor

VISUAL SECURITY STILL PART OF DAILY SECURITY ROUTINES

John Iossifidis,CEO of Noor Bank

Rahul Jayakar, GTS Trade Head, Corporate Banking, Noor Bank

Muhammed Arafath,Excecutive Director of Apla



AUTOMATING TRADE FINANCING USING BLOCKCHAINTrade financing can be more efficient using blockchain connecting importers, exporters, shippers, banks, border authorities.

OCTOBER 2018



DAMAN USES ARUBA CLEAR PASS FOR IoT ANALYTICS

CARLSBERG MOVES TO AI SUPPLY CHAIN USING TATA COMMUNICATIONS

Sarah Haywood, Carlsberg

TRANSFORMING SUPPLY CHAIN OF ABDUL LATIF JAMEEL MOTORS

Faisal Abdalla, Abdul Latif Jameel Motors Michael Ibbitson, Dubai Airports Omar Almarzooqi, Daman

DUBAI AIRPORT MOVES TO MICROSOFT AZURE CLOUD

BLENDING TECHNOLOGY AND PREMIUM EXPERIENCES

With onboard sensors, cameras, networks, Internet, hotspots, applications, ports, touch screens, adaptive driving, this vehicle is a representation of things to come.



NOVEMBER 2018

Sami Malkwai, Regional Manager, Lincoln Middle East

EDITIONSPUBLISHED

2018-2019

APRIL 2019

AUGUST 2019

MAY 2019

NOVEMBER 2019SEPTEMBER 2019

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DECEMBER 2019OCTOBER 2019

JULY 2019

biznesstransform.comTHE CHANGE TO FUTURISTIC BUSINESS

MAY 2019


Mohammad Abusinnah, Appian Abdullah ALSaadoun, RSA Hossam El Masry, Gulf Stevedoring Mansoor Sarwar, SAGE Makki Al-Kurdi, Aruba HPE

INTELLIGENT AUTOMATION

TRANSFORMATION ROADMAP

SECURITY TRANSFORMATION

TRANSFORMATION JOURNEY

BUSINESS APPLICATIONS

EDGE OF NETWORKING

Fuad Mehdawi, Dell Technologies


Mohamed Mahnashi, ICT Adviser, Ministry of Foreign Affairs, Saudi Arabia.

SAUDI ARABIA TRANSFORMATION AT FAST TRACKCelebrating trailblazing transformation driven by CEOs


NOVEMBER 2019



ARRIVAL OF THE DIGITAL FACTORIES3D printing technology is transforming the production floor by offering additive and subtractive equipment as well as innovative printing substrates.

SERCO CONTINUES TO BE PREFERRED SERVICE PROVIDER FOR DUBAI METRO

VIRGIN HYPERLOOP TO CREATE 124,000TECH JOBS IN SAUDI ARABIA

ONLY 15% EMEA COMPANIES TO CREATE DIGITAL ECOSYSTEMS IN 5 YEARS

GCC REQUIRES $1.6T OVER NEXT FIVE YEARS TO BUILD INFRASTRUCTURES

SUPER ACHIEVERS ARE ALWAYS TRANSFORMING THEMSELVES

Alex Rentier, Serco ME Ekta Sibal Jay Walder, CEO Virgin Hyperloop One Jeff Youssef, Oliver WymanJad Hajj, Strategy&

Ashish Panjabi, COO Jacky’s.

Latik Gupta, Head of Enterprise,

Jumbo Group.

R&M SUPPORTING 9000 CCTVS, 3000 READERS, AT ISTANBUL AIRPORT

CAPILLARY’S AI CRM SOLUTION HELPS TRANSFORM AL HOKAIR GROUP

MDS HELPS TRANSFORM TEACHING IN 5 UAE SCHOOLS USING APPLE PLATFORM

Roger Kakhia, MDS CTS

PURE STORAGE FLASH HELPS MUBADALA’S MDC TRANSFORM DATACENTRE

Mansoor Almarzooqi, MDC BMS Talal Al Oraifi, Mazad Ersin Inankul, Istanbul Airport Tareq Khalaf, Al Hokair Group

BAHRAIN’S AUCTION PORTAL MAZAD SELECTS INFOR CLOUD FOR TRANSACTIONS


JUNE 2019



VISIONARY STEPS TRANSFORMING PORT OPERATIONS Gulf Stevedoring is investing in digital technologies to build analytics, customer experience, integrate operations, avoid downtime.

GULF STEVEDORING SAUDI ARABIA

Richard James, Managing Director


DECEMBER 2019



TRANSFORMING OIL AND GAS INDUSTRYHow the industry can leverage digital technologies like automation, analytics, data integration, blockchain, to improve process efficiencies.

ORGANISATION SECURITY MORE ABOUT CULTURE

HOW TO SECURE THE PROCESS OF DIGITAL TRANSFORMATION

DIGITAL TRANSFORMATION CAN REVIVE BREXIT-HIT UK

FLASHY CONSUMER EXPERIENCES NEED ROBUST APP LAYERS

LANDMARK, ORACLE, DEMATIC TRANSFORMING DISTRIBUTION

Elizabeth Hackenson, Schneider Electric

Mihin Shah, Landmark Group Hadi Hosn, SecureWorks Paul Griffiths, Riverbed TechnologyMichael Izza, ICAEW

Abdul Nasser Al Mughairbi, Senior Vice President Digital, ADNOC.

Andrew Smart, Managing Director, Global Energy Industry Lead, Accenture

Manas Sahoo, Chief Digital Innovation Coach, Energy Industry, SAP Europe Middle East Africa

Martin Yeomans, Executive Vice President EMEA, AVEVA

biznesstransform.comThe change To fuTurisTic business

october 2019



Achieving trAnsformAtion

through engineering simplicity

Driving business value through contextual intelligence, redefining customer experience, increased application speed, achieving new

levels of productivity.

Juniper networks

Yarob Sakhnini, Vice President, Emerging Markets, EMEA

biznesstransform.comThe change To fuTurisTic business

july 2019



By integrating data across diverse leisure and business properties, guest preferences can be visible before they arrive.

Kerten Hospitality

UAE Amongst top fivE nAtions AdApting to chAngEs, Kpmg 2019 cRi RAnKing

Ai, fintEch, iot RAnKEd top chAllEngEs in AmEX sURvEy

gEms pARtnERs with siEmEns foR boosting K-12 tRAnsfoRmAtion

lAndmARK And hsbc complEtE cRoss boRdER blocKchAin tRAnsAction

why is fAcEbooK invEsting in cRyptocURREncy And bUilding A blocKchAin

UniqUe cUstomer profiles are transforming Hospitality

marloes Knippenberg cEo

fiona tullett, Kpmg lower gulf Jeremy samuel, metalicoin mazin Khoury, American Express matthew tompkins, gEms fps Rajesh garg, landmark group

EDITIONSPUBLISHED

2018-2019

CALENDAR2020 EDITORIAL

Month Business Transformation Business Transformation, Market Focus

January Regional transformation outlook 2020

Febraury Urban connectivity and metro transportation

March Use cases of automation and artificial intelligence

April GCC and government vision statements Healthcare, pharma

May Solutions and use cases for blockchain

June Transformation of airports and aviation sector

July 3D printing use cases and solutions Freight, logistics, warehousing

August Transformation of organizations and job roles

September BT Top 50

October Autonomous, connected, e-cars Retail, hospitality

November Transformation of the energy sector

December Solutions and use cases for augmented and virtual reality

Building management, construction, engineering

READERSHIP

BY COUNTRY BY MARKETSUAE 20%

Saudi Arabia 15%

Oman 8%

Bahrain 7%

Kuwait 5%

Levant 3%

North Africa 9%

Turkey 7%

Europe 4%

Americas 7%

Asia Pacific 14%

Hospitality 16%

Banking 16%

Government 10%

Oil and gas 10%

Healthcare 9%

Education 7%

Logistics 7%

Retail 5%

Manufacturing 5%

Energy 5%

Others 12%Homeland security, Telecom, Transportation, Utilities

MANAGING DIRECTORTushar [email protected]

EDITORArun [email protected]

CEORonak [email protected]

GROUP SALES HEADRicha [email protected]

SALES AND ADVERTISINGRonak SamantarayPh: + 971 555 120 490

UAEGEC Media Group223, DMC-9PO Box 500653, Dubai Media City, UAEPhone: +971 4 368 8523E-mail: [email protected]: www.gecmediagroup.com

USA 31 Foxtail Lan,Monmouth Junction, NJ - 08852 United States of America Phone no: + 1 732 794 5918

CONTACT USPRODUCTION, CIRCULATION, [email protected]

GLOBAL HEAD, CONTENT AND STRATEGIC ALLIANCESAnushree [email protected]

EVENTS EXECUTIVEShriya [email protected]

EVENTS EXECUTIVELHODITH [email protected]

Documents

BUSINESS TRANSFORMATION · Business transformation typically involves four elements - the disrupting organisation, disruptive technologies, the specific vertical market, and the surrounding