Business Showcase

Why host a Business Showcase Why attend a Business Showcase Structure of a Business Showcase Questions to answer in a Business

Showcase Schedule for the Business Showcases Preparing for a Business Showcase Making Your Showcase a Success

Overview

Best prospects are those referred to your business

Referrals come most to businesses that actively enable referral partners

Business Showcase is most efficient way to enable a large number of referral partners

Why Host A Business Showcase?

Repeat customers/prospects are easier to sell than those who you haven’t built a relationship with

Best way to get a “not now” prospect to come back is refer them to someone who will take care of them

Business Showcase is the best way to really understand another Chamber member well enough to add them to your referral network

Why Attend A Business Showcase?

Time Activity

3:15-3:30 Open Networking (15 min)

3:30-4:00 Tour/Presentation (15-30 min)

4:00-4:30 Structured Networking Activity (15-30 min)

4:30-5:15 Open Networking (refreshments may be served)

5:15 Door prize given out

Structure of a Business Showcase

Notes:• Start time will vary depending on specifics of Tour/Presentation• Structured Networking Activity will vary• Door prize (value $100+?) given at end to encourage full attendance• Alcohol is optional, refreshments are optional• Hosts will be given help with program (Presentation & Networking)

What are the needs/wants your business addresses?

How do referral partners recognize the needs/wants (buying signals)?

What products/services address those needs/ wants?

What sets you apart from most of your competitors?

What is the one thing that makes you unique? What can you show/tell me that will make me

excited about your business?

Questions To Answer In A Business Showcase

NLT Activity

4 wk Initial Orientation/Planning

3 wk Answers to questions written down

2 wk Presentation outline

1 wk Presentation walk-through

Mon before Final walk-through (optional)

Preparing For A Business Showcase

Notes:• Structured Networking Activity decided on by 2 wk before• This is minimum set of milestones – more can be added• Feedback given at each step to ensure value for sponsor

Plan early Get help Invite everyone you know

◦ Other chambers◦ Networking groups◦ Clients◦ Subcontractors◦ Vendors◦ Joint Venture Partners◦ Referral Network

Making Your Showcase A Success