Business Profile

− Alten designs is a full-service graphic design firm that specializes in the design of print and web media

− We also provide marketing consultation services that help to raise public awareness about a client’s products and or services

− Alten Designs is a service provider organized as a Limited Liability Company

Description of Services

− Ultimately, Alten Designs will provide businesses with custom designs and marketing solutions that help them to excel

− Alten Designs provides clients with low, flat rates that aren’t based on the number of design revisions

− All of our services are guaranteed to satisfy clients or their money back

Personal Qualifications

− A passion and skill for designing

− No matter the time constraint, we can complete urgent tasks

− An understanding of the Principles of Economics

− The ability to cope under highly stressful conditions

− Knowledge from Marketing, Accounting, General Business, and Entrepreneurship classes

Services

Print & Marketing Services

AdvertisementsBook Design & LayoutBrand DevelopmentBrochure DesignBusiness CardsCalendarsCatalogsCorporate Identity

Direct MailEnvelopesFlyer DesignGreeting CardsIllustrationInvitationsLetterhead Logos

MagazinesPackagingPhoto RestorationPostersSignsStationaryT -Shirts

Services

Web Services

Content ManagementCopywritingE-Books

Email NewslettersFlash AnimationWeb Design

Website BannersWebsite MaintenanceWebsite Templates

Market Analysis

− An estimated 8 billion dollars is spent on graphic design services annually

− About 16,000 graphic design firms exist in the US

− We’ve found that about 62% of Connecticut businesses lack professionally designed graphics

− Of the 22,659,000 businesses in the US, we found that 14,048,580 would need graphic design services

Target Market

− Our target market consists of all profitable small businesses that lack the professional graphics and marketing necessary to reach wider audiences

− Because of staff limitations, we select only the clients that are accustomed to success

Price Comparison of Competition

Company Quality General Pricing Weakness

Logo Design Guru Good

“Superior Package” - Logo, Stationary, Brochure, & Website$1499

Lack of customer centralization

Grantastic Designs Fair Logo - $399, Website - $85/hr,

Stationary and Brochure - $85/hrLow quality designs

ExcellentA typically priced Alten Designs package which includes a logo, brochure, website, and stationary costs only $600

Competitive Advantage

• Our services are based on low, flat rates whereas other companies’ are based solely on hourly rates

• Our design and marketing solutions address ultimate client needs without charging additional fees

Marketing Plan

Price: Pricing is dependent on the type and complexity of the job

Place: All designs will be distributed electronically

Product: Quality graphic design and marketing consultation services with full money back guarantees

Promotion: Continued on next slide

Marketing Plan (con’t)

Promotion

Method Description Target Customers Cost

Online Google Adwords Small Businesses $400.00

Mail Direct Mail Residential Customers $100.00

Phone Book Yellow Book Residential Customers $100.00

Discounts Coupons Small Business $400.00

Total Monthly Advertisement Costs $1000.00

Cost of Labor

Definition of One Unit: One Print or Web Design

Cost of Sale per UnitLabor Costs – 60% of sale Hours: VARIES Total Cost: VARIES

EXAMPLE JOB

Design of Simple Website $300.00 Kevin: 35%

Design of logo & stationary $200.00 Tim: 65%

TOTAL $500.00 $500.00 x.60 = $300

Kevin’s Share: 300 x .35 = $105.00 Tim’s Share: 300 x .65 = $195.00

TOTAL CONTRACTOR SHARE: $300 TOTAL RETAINED EARNINGS: $200.00

Average Monthly Fixed Costs

Advertisement $1000.00

Dedicated Web Hosting (Aplus.net) $330.00

Phone (Skype) $10.00

Miscellaneous Expenses $200.00

Total Monthly Fixed Costs $1540.00

Alten Design’s Projected Monthly Revenue

Product Price Units Sold Sales

Print Media VARIES 25 $2500.00

Marketing Media VARIES 9 $1400.00

Web Media VARIES 5 $1700.00

Marketing Consultations VARIES 3 $400.00

Website Hosting 20.00 11 $250.00

Total Monthly Revenue Projection $6250.00

Monthly Design Sales Projections

Projected Yearly Income Statement

Total Sales

Print Media $30,000.0060% Contractor Payments

$45,000.00

Marketing Media $16,800.00 Fixed Costs $18,480.00

Web Media $20,400.00 Unforeseen $2,000.00

Marketing Consultation $4,800.00Profit Before Taxes

$9,520.00

Web Hosting $3,000.00 Estimated Taxes $2,380.00

TOTAL SALES $75,000 2% Philanthropy $142.80

Net Profit $6,997.20

Startup Investment

Business Registration $60.00

Company Trademark $275.00

Lawyer Fees $1,500.00

QuickBooks Software $159.95

Marketing Materials $200.00

Adobe Upgrade $1000.00

Total Start-up Investment $3194.95

Financing Strategy

Personal Savings $1,200.00

Teresa Davis $1,200.00

Venture Capital $2,567.95

Total Start-up Investment $4967.95

Return On Investment

Net Profit $6,997.20

Start-up Costs $4,967.95

Return on Investment 140%

For every $1 Invested $1.40 earned

Return On Sales

Net Profit $6,997.20

Sales Revenue $75,000

Return on Sales 10%

For every $1 of sales0.10 earned

Business & Educational Goals

Business:− Publish a series of graphic design books

− Obtain a facility and expand our creative design team to ten by May 2010

Educational:− Gain admissions into New York University

− Graduate with degrees in Finance & Law

Time Management Plan

Alten Designs 20 Hours

Student’s Stance 5 Hours

School Hours 60 Hours

Free-Time Hours 15 Hours

100 Hours

Philanthropy Plan

− Reduced rates for schools and nonprofit organizations

− 50 free design projects per year for nonprofit organizations and charities

− Contribution of 2% of yearly proceeds to the development of green technologies

− We will make all of our contributions public knowledge through online campaigning

Mission Statement & Closing Remarks

Our mission is to provide small businesses with custom

designs and marketing solutions that help them to excel

in the competitive marketplace.

Thank you for your time!