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Business Process Transformation to Dynamize and Improve Fulfilment and Assurance Agility in CSPs Daniel Jos ´ e Rodrigues Olim Thesis to obtain the Master of Science Degree in Telecommunications and Informatics Engineering Supervisor: Prof. Rui Ant ´ onio dos Santos Cruz Examination Committee Chairperson: Prof. Paulo Jorge Pires Ferreira Supervisor: Prof. Rui Ant ´ onio dos Santos Cruz Member of the Committee: Prof. Miguel Leit˜ ao Bignolas Mira da Silva June 2017

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Page 1: Business Process Transformation to Dynamize and Improve ... · ITIL Information Technology Infrastructure Library itSMF The IT Service Management Forum ITU International Telecommunication

Business Process Transformation to Dynamize and ImproveFulfilment and Assurance Agility in CSPs

Daniel Jose Rodrigues Olim

Thesis to obtain the Master of Science Degree in

Telecommunications and Informatics Engineering

Supervisor: Prof. Rui Antonio dos Santos Cruz

Examination Committee

Chairperson: Prof. Paulo Jorge Pires FerreiraSupervisor: Prof. Rui Antonio dos Santos Cruz

Member of the Committee: Prof. Miguel Leitao Bignolas Mira da Silva

June 2017

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Acknowledgments

First and foremost, I would like to start by giving my greatest gratefulness to my supervisor, Prof. Rui

Santos Cruz, for all the patience he had and all the valuable guidance in every stage of the writing of

this thesis.

I also want to thank the Engineering Society of Istanbul and the Web Summit for all the great experi-

ence and contribution added to my dissertation experience.

At the same time, the Instituto Superior Tecnico, a special remark and acknowledge to all their

collaborators since the staff, professors, students and alumnus. I had the pleasure to meet and learn

with, during my academic journey, making me a better and competent professional and person, always

learning and improving from my mistakes and weaknesses.

Last but not least, I wish to thank profoundly to my family, especially my mother, sister, and grand-

parents, for the unlimited support and comprehension throughout my life, always being there for me and

always making everything to support my decisions. A special mention, as well, to Natalie Pickering,

my girlfriend, for her love and delicate language review. Without them, none of this would have been

possible.

Let’s make this count: “Every accomplishment starts with the decision to try.”

To each and every one of you – Thank You.

Daniel, Madeira 2017

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Abstract

Over the years, the Information and Communication Technology (ICT) business has grown quickly to

adapt to customers’ demands. The transformation towards a digital telecom ecosystem has resulted in

a myriad of ways for services provisioning as well as operational and organizational complexity. That

complexity, essentially in the alignment between the network, the Information Technology (IT) and the

Business is a major and crucial challenge in today’s Telecommunication Industry.

The current business frameworks that try to mitigate the above challenge, the Enhanced Telecom-

munication Operations Map (eTOM) from the Telecommunication world and the Control Objectives for

Information and Related Technology 5 (COBIT5) on the Corporate world, although relying on different

conception and efforts, both have the same purpose, i.e., to align and improve the business-IT harmon-

isation. It is, therefore, the objective of this work, to design a method for the enrichment of the eTOM’s

Fulfilment and Assurance processes, to harmonise and to interwork with a COBIT5.

The work developed defines each framework for the Telecommunication industry, and proposes the

first steps for their interworking and bridging at the services provisioning domain. For a better perception

of the applicability and complementarity of those “good practices”, evaluating and understanding the

frameworks and approach, a complementary study within the Portuguese telecomunications operators

and products and services providers, as well as Start-ups in the sector, is also provided.

Keywords

Enterprise IT Framework, eTOM, OSS, BSS, COBIT5

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Resumo

Ao longo dos anos, a industria das Tecnologias de Informacao e Comunicacao (TIC) tem-se transfor-

mado rapidamente, de modo a adaptar-se as novas exigencias dos utilizadores. Esta transformacao

digital tem originado inumeras formas de provisionamento de servicos e um consequente aumento

da complexidade operacional e organizacional. Esta maior complexidade que se verifica entre o alin-

hamento da rede, as Tecnologias de Informacao (TI) e o negocio e um dos maiores desafios na industria

de telecomunicacoes.

Os actuais modelos de boas practicas utilizados para mitigar e harmonizar este tipo de desafio, o

eTOM na industria de Telcomunucacoes e o COBIT5 no mundo empresarial, embora possuindo difer-

entes origens, tem a mesma finalidade. E assim o proposito do trabalho desenvolvido projetar um

metodo para o enriquecimento dos processos eTOM de assurance e de fulfilment, para que estes se

harmonizem e interajam com o COBIT5.

O projeto desenvolvido define cada uma destas frameworks no contexto e proposito da industria

das telecomunicacoes, bem como os passos iniciais para que se complementem no domınio do pro-

visionamento de servicos. Para se ter uma percepcao mais palpavel da complementariedade e apli-

cabilidade destas boas practicas, inclui-se um estudo da sua avaliacao e compreensao incidindo no

mercado portugues das start-ups tecnologicas e das operadoras e fornecedoras de servicos e produ-

tos de telecomunicacoes.

Palavras Chave

Estrutura de TI Empresarial, eTOM, OSS, BSS, COBIT5

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Contents

1 Introduction 1

1.1 The Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

1.2 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.3 Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.4 Document Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2 Background: Analysis & Discussion 7

2.1 Support Systems – B/OSS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

2.2 Standards, Frameworks and Best Practices . . . . . . . . . . . . . . . . . . . . . . . . . . 11

2.2.1 Telecommunications Services Business Processes - TMF “Frameworkx” . . . . . . 11

2.2.2 Services Support and Delivery - ITIL and ISO/IEC20000 . . . . . . . . . . . . . . . 12

2.2.3 IT Governance - COBIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

2.3 TMF “Frameworkx” eTOM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

2.3.1 Fundamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

2.3.2 Functional Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

2.3.3 Strength/Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

2.3.4 Potential Simplification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

2.4 IT Governance and Management–COBIT . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

2.4.1 Functional Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

2.4.2 Strength/Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

2.4.3 Potential Simplification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

3 Related Works 27

3.1 ITIL harmonised with eTOM, improved with Lean Methodology . . . . . . . . . . . . . . . 29

3.1.1 Critical Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

3.2 A Generic Business Architecture Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

3.2.1 Critical Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

3.3 Optimisation of eTOM using COBIT5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

3.3.1 Critical Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

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3.4 Building Bridges between ITIL and eTOM . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

3.4.1 Critical Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

4 Enrichment of eTOM: Engaging the new orchestration generation 33

4.1 Proposal Development: Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

4.2 Harmonizing the frameworks: Building bridges between eTOM and COBIT5 . . . . . . . . 36

4.2.1 Comprehensive comparison between Frameworks . . . . . . . . . . . . . . . . . . 37

4.2.1.A Key Differences between eTOM and COBIT5 Frameworks . . . . . . . . 37

4.2.1.B The common denominator . . . . . . . . . . . . . . . . . . . . . . . . . . 38

4.2.2 Mapping the eTOM in COBIT5 processes . . . . . . . . . . . . . . . . . . . . . . . 39

5 Proof of concept: Survey 41

5.1 Portuguese Telecommunications-related companies . . . . . . . . . . . . . . . . . . . . . 43

5.1.1 Survey Method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

5.1.2 Results Analysis and Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

5.1.3 Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

5.2 Lisbon 2016 WebSummit: Startups and Investors Survey . . . . . . . . . . . . . . . . . . 47

5.2.1 Survey Method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

5.2.2 Results Analysis and Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

5.2.3 Concluding remarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

6 Conclusion 51

6.1 Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

6.2 Main Limitations and Difficulties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

6.3 Insights and Lessons Learned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

6.4 Future Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

A ICAMES 2016 Conference and MeetingBogazici University, Istanbul, Turkey 59

B Survey: Documents and questionnaires 63

C Web Summit 2016: Volunteer Certification 71

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List of Figures

1.1 CSPs Challenges and obstacles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

2.1 B/OSS overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

2.2 B/OSS Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

2.3 NGOSS framework Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

2.4 ITIL Principles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

2.5 Business Framework Pyramid structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

2.6 eTOM Process Hierarchy Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

2.7 eTom Levels 0 and 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

2.8 COBIT5 conceptual map overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

2.9 COBIT5 Overall Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

4.1 Project Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

4.2 Bridging eTOM & COBIT5 “to-be” strategy model view . . . . . . . . . . . . . . . . . . . . 36

5.1 Proof of Concept process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

5.2 Lisbon 2016 WebSummit Survey results . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

A.1 Master Project Proposal Presentation at ICAMES . . . . . . . . . . . . . . . . . . . . . . . 61

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List of Tables

2.1 Business Process Framework Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

3.1 Lean Analysis of Vieira’s work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

4.1 Key characteristics and reference purposes between eTOM and COBIT . . . . . . . . . . 37

4.2 Overview difference: eTOM vs. COBIT5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

4.3 The processes to be mapped in eTOM and COBIT5 . . . . . . . . . . . . . . . . . . . . . 39

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Acronyms

B/OSS Business and Operations Support Services

BCP Business Continuity Plan

BSS Business Support System

CAPEX Capital Expenditure

COBIT5 Control Objectives for Information and Related Technology 5

COBIT Control Objectives for Information and Related Technology

CSP Communication Services Provider

CTO Chief Technology Officer

DSS Deliver, Service and Support

eTOM Enhanced Telecommunication Operations Map

ICE Information, Communications and Entertainment

ICT Information and Communication Technology

ISACA Information Systems Audit and Control Association

ISP Internet Service Provider

ITGI IT Governance Institute

ITIL Information Technology Infrastructure Library

itSMF The IT Service Management Forum

ITU International Telecommunication Union

IT Information Technology

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KMP Key Management Practice

KPI Key Performance Indicator

MVNO Mobile Virtual Network Operator

NGOSS New Generation Operations Systems and Software

OPEX Operational Expenditure

OSS Operations Support System

OTT Over-The-Top

QoE Quality of Experience

QoS Quality of Service

SID Shared Information/Data Model

TAM Telecom Applications Map

TIC Tecnologias de Informacao e Comunicacao

TI Tecnologias de Informacao

TMF TeleManagement Forum

TNA Technology Neutral Architecture

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1Introduction

Contents

1.1 The Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

1.2 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.3 Contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.4 Document Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1

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2

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The traditional Business and Operations Support Services (B/OSS) and infrastructures in

Communication Services Providers (CSPs), although increasingly sophisticated, are becoming obsolete

due to the growing demand for a more personalised customer experience in real-time and the advent

and evolution of new services and applications [1–3]. While those Support Services still have a signif-

icant role to play in the front- and back-office areas as well as on the network infrastructure, there is

an urge to transform the Enterprise Business processes in order to adapt them to this new reality. The

increasing number of devices connected to the network, leads to a continuous expansion of the CSP

infrastructure equipment and to huge volume of data to be handled, driving the Support Systems and

Services in the opposite direction, i.e., more complex and less capable of timely processing the informa-

tion that is required for a more real-time delivery cycle, unless some measures are taken to compensate,

or better, to dynamically adapt to the demand. In a different perspective, which is becoming a reality, the

client “sees” the potential value in what is being offered and wants to “participate” directly in the process

(personalisation), to make the experience richer, easier and more complete.

The key demand to ensure an accurate time to market together with incredibly fast adaptations of

business ecosystems, presents a challenging opportunity for the revamp of traditional B/OSS processes

and reference architectures related with services orchestration.

The complexity of today’s CSPs would certainly benefit from the enrichment of B/OSS services or-

chestration with the best practices and references of both Information Technology (IT) and Telecommuni-

cations sectors, with the service delivery as the point of convergence, providing the additional benefit of

reducing costs, improving the Quality of Service (QoS) and Quality of Experience (QoE) and increasing

the time to market, therefore contributing not just to the business transformation but essentially to the

digital transformation of the CSPs, for a more integrated Information, Communications and Entertain-

ment (ICE) [1] approach, and keeping the Telecommunications industries alive, not just a “commodity”,

ensuring they clearly differentiate from Over-The-Top (OTT) native digital players such as Google, Apple,

Netflix or Microsoft.

1.1 The Problem

The improvement of Telecommunication Services delivery cycle is a must and a constant challenge.

The TMForum 1 and IBM Institute for Business Value 2 (Communications industry) developed a study

survey [4, 5] related with the biggest challenges and problems in CSPs, summarized in Figures 1.1(a)

and 1.1(b), which concluded they are not of technological or of tool support nature, but related with

governance and difficulties in process improvements.

1https://www.tmforum.org2https://www-935.ibm.com/services/us/gbs/thoughtleadership/index.html

3

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Cultural Issues

Legacy System Integration

Quality of COTS software

Ability to partner with other service providers

Cross-organization Priorities

Availability of critical skills

Quality of Analytical skills

Business Justification

Systems Complexity

Data Integration/management

End-to end control

3,48

3,63

3,67

3,69

3,88

3,89

3,91

4,02

4,03

4,1

4,13

0 1 2 3 4 5

Cultural Issues

Legacy System Integration

Quality of COTS software

Ability to partner with other service…

Cross-organization Priorities

Availability of critical skills

Quality of Analytical skills

Business Justification

Systems Complexity

Data Integration/management

End-to end control

(a) Source: TMForum August 2015 Survey

24%

25%

26%

32%

34%

42%

43%

49%

68%

Limited budget

Lack of leadership/commitment

Lack of required skills

Difficult in measuring customer experience

Difficult business case

Limited view of customer

Lack of customer experience vision and strategy

Not knowing what makes a good experience

Siloed processes and divisions

(b) Source: IBM Institute for Business Value Communications 2020 Survey

Figure 1.1: CSPs Challenges and obstacles

This means that, the necessity to dynamize the end-to-end digital processes requires, (a) bridging the

gap between business, IT, and Network; (b) improve the time to market, and (c) reduce the complexity.

This problem and a proposal to address it were presented and discussed by the author in repre-

sentation of Instituto Superior Tecnico, but mainly, of Portugal, at the International Engineering Meeting

and Competition (ICAMES) 3, hosted and granted by the Engineering Society of Bogazici University in

Istanbul (details in Appendix A).

3http://www.icames.boun.edu.tr

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1.2 Objectives

It was, therefore, the objective of the project proposed for this work, to design a method for the en-

richment of the Enhanced Telecommunication Operations Map (eTOM) “Fulfilment” and “Assurance”

orchestration process in order to harmonise the Telecommunications operational frameworks and the

Enterprise IT frameworks in the sub-sequential manners:

• Agile Process workflow efficiency and representation for stakeholders, allowing to reduce the

Operational Expenditure (OPEX);

• Enhancement regarding Governance capabilities, handling the gap between Business, IT and Net-

work strategies, with a comprehensive and methodical approach in order to make it manageable;

• Correlation of Control Objectives for Information and Related Technology 5 (COBIT5) with eTOM

“Fulfilment” and “Assurance”.

To assess the developed schema, a survey study of the Portuguese Telecommunication related

companies was performed, in order to (a) analyse the potential impacts of the new proposed method,

and (b) understand the Portuguese corporate situation regarding the recommended practices.

1.3 Contributions

To manage the reader expectations, it is worth to say that the work presented is this thesis neither

constitutes a disruptive solution nor an attempt to “reinvent the wheel”. The work herein presented

contains an analysis, a comparison, and a possible complementation of eTOM regarding the best current

IT governance and management frameworks, through a “mapping” approach that may allow telecom

organisations to simplify the reference schemes ecosystems and also the process improvement and

corresponding end-to-end control.

The practical contribution resides on the complementary study developed, which provides insight

over the Information and Communication Technology (ICT) Portuguese industry and entrepreneurship,

about the adoption of recommended IT practices/frameworks for their business.

1.4 Document Organization

This document describes the research and work developed, and is organised as follows:

Chapter 1: Outlines the context and includes the primary motivation, goals and contributions;

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Chapter 2: Provides an analysis and overview of the system architectures, Business Process

Schemes and Operation framework, eTOM, as well as the IT Management and Governance Frame-

work, COBIT5;

Chapter 3: Describes and analyses some projects developed in this field, namely those related to

“process flow improvement” and “framework enrichment”;

Chapter 4: Presents the process architecture strategy, its modus operandi and environment, also

establishing the logistics and checkpoints for the project development;

Chapter 5: Describes the evaluation analysis performed and the corresponding results, providing

as well a complementary study of the Portuguese Telecommunication industry and start-up environ-

ments;

Chapter 6: Presents the conclusions of the overall work developed and suggest future works;

Appendices A to C: Contain additional data for the research, such as events attended, cooperation

details and surveys.

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2Background: Analysis & Discussion

Contents

2.1 Support Systems – B/OSS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

2.2 Standards, Frameworks and Best Practices . . . . . . . . . . . . . . . . . . . . . . . . 11

2.3 TMF “Frameworkx” eTOM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

2.4 IT Governance and Management–COBIT . . . . . . . . . . . . . . . . . . . . . . . . . . 20

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This chapter provides an analysis and overview of the B/OSS for CSPs, their main functionalities and

reference frameworks and standards for Business Processses, IT Service Management and IT Gover-

nance. The focus and main point of analysis and study will be on the eTOM framework, but extended

with the introduction and similar analysis of the COBIT5 framework.

2.1 Support Systems – B/OSS

The primary purpose of the Business and Operations Support Services (B/OSS) is managing, mapping

and automating the end-to-end activities of a CSP from a customer-centric perspective, which includes

the complex process of handling all the services delivery infrastructure and all customer services, as

depicted in Figure 2.1, i.e.,:

• Plan, Deploy and Operate different Networks and Services Platforms;

• Design and manage a wide and complex variety of Products and Services;

• Process in real-time billions of data events and records;

• Billing Services and Products;

• Prevent Frauds;

• Manage Customer Relationships;

• Ensure good Quality of Experience (QoE) to their Customers;

• Optimize (reduce) Capital Expenditure (CAPEX) and Operational Expenditure (OPEX).

Figure 2.1: B/OSS overview

The historical perspective of Operations Support Systems (OSSs) dates back to the early genera-

tions of Public Data Networks and digital telephony [6]. As a consequence of the evolution of technology

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and of business demands, today’s central concept around OSS is of an automated and integrated work-

flow [7], no longer centred on the core of the network but on the edges [6].

That end-to-end customer-centric infrastructure flow, also called the New Generation Operations

Systems and Software (NGOSS), correspond to an ecosystem assuring the security, flexibility, life-cycle,

and the handling of all the telecommunications networks and Platforms/Applications, with the portfolio

of services offered and corresponding subsystems functions, as illustrated in Figure 2.2.

Figure 2.2: B/OSS Portfolio

Business Support System (BSS) are associated with the enterprise management layer of the inter-

nal processes, whereas OSS is related with service delivery to customers. Taken together, OSS and

BSS make up the whole IT-Telecom System, i.e., OSS engineering and BSS enterprise and business

management work hand-in-hand in order to simplify the complexity of the following key operation areas:

Services Fulfilment: From product definition to delivery involving a wide range of subsystems, pro-

cesses and applications. The framework of processes in this area automates/regulates the end-to-

end fulfilment of a customer order, through provisioning and activation of the subscriber and all the

subscribed services.

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Services Assurance: From the core of the network to the customer maximising service availability

and quality whilst improving efficiency in operations to meet the expected performance and security

levels at all stages of the business cycle.

2.2 Standards, Frameworks and Best Practices

The relevant Business Process Schemes and Operations Frameworks as well as the IT Management

and Enterprise Architectures “Best Practices” that allow a better understanding of the key topics that

are necessary to contextualise and address the problem are, on the Telecommunications side the

TeleManagement Forum (TMF) “Frameworkx”, and on the IT and Enterprise sides the Information Tech-

nology Infrastructure Library (ITIL) and COBIT5.

2.2.1 Telecommunications Services Business Processes - TMF “Frameworkx”

In order to facilitate business process transformation and technology integration for communications

operators (“greenfield” or existing), the TeleManagement Forum1, a global member association for dig-

ital business (of telecommunications operators, manufacturers, standardization bodies) developed a

blueprint called “Frameworx” to address the life-cycle of all the key business and technical areas param-

eters of NGOSS (Figure 2.3).

Figure 2.3: NGOSS framework Overview (Copyright TM Forum)

1www.tmforum.org

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The NGOSS primary purpose is not of a business model or standard for a specific CSP but a set of

definitions [8], mainly focusing on (as described in [9]):

• Separation of business process and component implementation, i.e., business functions—defined

through a common industry process architecture, i.e., eTOM [10];

• Security-Enabled and Policy-Enabled Architecture, as a conformance and compliance criteria for

interoperability;

• A Common Communication Mechanism, standardizing terms, definitions and relationships,

through a Shared Information/Data Model (SID);

• A Shared Information and Data Environment and Compliance, through a Telecom Applications

Map (TAM);

• Life-cycle and methodology for development of NGOSS-based solutions.

2.2.2 Services Support and Delivery - ITIL and ISO/IEC20000

The International Service Management Standard for IT services management, ISO/IEC20000, includes

“the design, transition, delivery and improvement of services that fulfil service requirements and provide

value for both the customer and the service provider” 2.

Figure 2.4: ITIL Principles

The standard was design to reflect not just the best practice guidance contained within the Informa-

tion Technology Infrastructure Library (ITIL)–Figure 2.4–,but other service management frameworks and

approaches–such as those of Control Objectives for Information and Related Technology (COBIT).2http://www.iso.org/iso/catalogue_detail?csnumber=51986

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The ITIL, currently in version v3, is considered the accepted worldwide IT Service good practices

guidelines and reference model for IT Governance [11].

The IT Services Management procedures focus on the best practices related to the effectiveness and

efficiency of the Service Strategy, Service Design, Service Transition, Service Operation and Continual

Service Improvement. One of the main focuses of IT Governance is aligning the IT Service technology

with the business strategy, along with the overall concern of the business, as depicted in Figure 2.4.

Applying these best practices, a better quality for services, lower costs and improved alignment

between business and IT, typically provides market trust and high-level standards with a continued

improvement approach.

For CSPs digital services development and deployment, the ITIL practices combined with eTOM

processes, can provide a richer business view of the activities and flows that represent how this type of

enterprise or set of enterprises interwork in the value chain of communications services.

2.2.3 IT Governance - COBIT

COBIT is the most holistic globally recognised framework for developing, implementing, monitoring and

improving IT governance and management practices [12], allowing managers to bridge the gap between

control requirements, technical issues and business risks, and communicate that level of control to

stakeholders.

COBIT is not an operational process schema, as shown in Figure 2.5, but provides the only compre-

hensive business framework allowing an excellent governance method for continuity management and

life-cycle improvement.

Figure 2.5: Business Framework Pyramid structure

Currently in its version 5, the COBIT5 framework is published by the IT Governance Institute (ITGI)

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and Information Systems Audit and Control Association (ISACA), and has been established for more

than 15 years of practical acceptance and application involving many enterprises and users from multiple

domains, including businesses, insurances, IT, risk and security communities, etc..

2.3 TMF “Frameworkx” eTOM

The eTOM developed by TMF as a reference framework for categorising all the business activities for

CSPs became a standard of the International Telecommunication Union (ITU) [10]. It provides a generic

business process reference for any CSP independently of the technologies and organisation model [13],

allowing a layered view of the crucial business processes required to focus on services delivery, effec-

tively and with both agility and efficiency.

2.3.1 Fundamentals

The eTOM framework concedes a blueprint for process direction. It allows one neutral reference for in-

ternal re-engineering and communication between stakeholders, i.e., to categorise the process elements

and business activities so that they can be combined in many different ways, implementing the end-to-

end business process, such as Fulfilment, Assurance and Billing [9], but from an operation perspective,

not reaching the governance functions.

Additionally, it also takes into consideration the evolving technology mix that the CSPs industries

are faced with, by holding a technology-neutral position, while allowing technology-specific views to be

promoted.

The framework provides an enterprise-wide view of all the process areas needed to run a CSP

business. The scope of the process insight will depend on the granularity level. Each of the four (4)

hierarchy levels of eTOM, encapsulates a group of processes, as shown in Figure 2.6.

• Level 0: Enterprise activities, separating operational processes from management and strategic

processes;

• Level 1: Process grouping including business functions and conventional end-to-end processes;

• Level 2: Core Processes combining to deliver service streams and other end-to-end processes;

• Level 3: Tasks and associated detailed ”success pattern” process flows;

• Level 4: Steps and related detailed operational process flows, with error conditions;

• Level 5: Further decomposition of an operational process flow wherever required.

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Figure 2.6: eTOM Process Hierarchy Structure

From a conceptual point of view, level 0 of the granularity, shown in Figure 2.7(a), references the

major context within typical enterprises involving three clusters “Operations”, “Infrastructure, Strategy

and Product”, “Enterprise Management”.

It can also be seen in Figure 2.7(a), that level 0 provides a differentiation context between opera-

tion and life-cycle processes, with functional areas crossing both sectors, for example as services or

products.

In level 1, shown in Figure 2.7(b), the level 0 process areas are decomposed into their level 1

process groupings. Notably, the “Operations” process area, presents four end-to-end vertical process

groupings, the “Fulfilment”, “Assurance” and “Billing”, also known as “FAB”, that correspond to the es-

sential Customer Operations processes, and the “Operations Support and Readiness” grouping which

ensures that the operational environment is working under normal conditions to let the “FAB” processes

do their primary job.

2.3.2 Functional Process

eTOM includes the definitions of process structures, interactions, interfaces, process inputs, and process

outputs, as well as other key elements needed to support the efficient service management. Over this

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(a) Level 0

(b) Level 1

Figure 2.7: eTom Levels 0 and 1 (Copyright TM Forum)

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section, the three top areas of the eTOM are explained, and a summary of the primary processes is

presented. More information and process decomposition details can be found in [14].

Strategy, Infrastructure & Product: Process grouping covering areas such as Marketing, Services

development & Management, Human Resources and Supply chain, corresponding to the following

high-level processes:

• Strategy And Commit

• Infrastructure Lifecycle Management

• Product Lifecycle Management

Operation: For the purpose of this work, the focus in this operation area, will be on the Assurance

and Fulfilment processes, namely in the Services Management Operations field also recognised as

Services Domain, as illustrated in Table 2.1.

Fulfilment – Services Configuration and Activation: Includes allocation, implementation,

configuration, activation and testing of particular services to meet the customer demands or

requirements, and/or in response to requests from other processes to mitigate particular service

capacity shortfalls, availability affairs or crash situations. This area specifies the following sub

processes:

• Design Solution

• Allocate Specific Service Parameters to

Service

• Track & Manage Service Provisioning

• Implement Configure & Activate Service

• Test Service end-to-end

• Issue Service Orders

• Report Service Provisioning

• Close Service Order

• Recover Service

Assurance – Services Problem Management: Covers the management of problems associ-

ated with customer service failures, to minimise the consequences and to request the immediate

recovery of the service, or providing an alternate service as soon as possible. This area specifies

the following sub processes:

• Create Service Trouble Report

• Diagnose Service Problem

• Correct & Resolve Service Problem

• Track & Manage Service Problem

• Report Service Problem

• Close Service Trouble Report

• Survey & Analyse Service Problem

Assurance – Services Quality Management: Includes monitoring, analysing and controlling of

the execution performance of specific services perceived by customers.

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Table 2.1: Business Process Framework Operations

Operations SupportReadiness Fulfilment Assurance Billing Revenue

Management

Customer Relation-ship Management

CRM Support &Readiness

• MarketingFulfilmentResponse

• Selling

• Order Handling

• Customer InterfaceManagement

• Retention & Loyalty

• Customer InterfaceManagement

• Retention & Loyalty

• Problem Handling

• CustomerQoS/SLAManagement

• Bill InvoiceManagement

• Bill Payments &ReceivablesManagement

• Bill InquiryHandling

• Manage BillingEvent

• Charging

Service Manage-ment Operations

SM&O Support &Readiness

Service Configuration& Activation

• Service ProblemManagement

• Service QualityManagement

Service Guiding &Mediation

Resource Manage-ment and Opera-tions

• RM&O Support &Readiness

• Manage Workforce

• ResourceProvisioning

• Resource DataCollection &Distribution

• Resource TroubleManagement

• ResourcePerformanceManagement

• Resource DataCollection &Distribution

• ResourceMediation &Reporting

• Resource DataCollection &Distribution

Suppliers/PartnerRelationship Man-agement

S/PRM Support &Readiness

• S/P RequisitionManagement

• S/P InterfaceManagement

• S/P ProblemReporting &Management

• S/P PerformanceManagement

• S/P InterfaceManagement

• S/P Settlements &PaymentsManagement

• S/P InterfaceManagement

• Monitor Service Quality

• Analyse Service Quality

• Improve Service Quality

• Report Service Quality Performance

• Create Service Performance degradation

report

• Track and manage service quality perfor-

mance resolution

• Close service performance degradation re-

port

Enterprise Management: Enterprises need to manage themselves, and the eTOM includes the

core business processes necessary to support the activities of the enterprise such as:

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• Strategic & Enterprise planning

• Business Development

• Financial & Asset Management

• Enterprise Risk Management

• Stakeholder & External Relationship Man-

agement

• Enterprise Effectiveness Management

• Knowledge and Research Management

• Human Resources Management

2.3.3 Strength/Weaknesses

The capacity to apply a standard set of telecommunication industry processes covering all operational

areas is an increasing requirement from Telecommunication stakeholders. The eTOM framework fulfils

this need by providing a real solution for cycle time reduction, improved customer satisfaction and overall

operational efficiency ending in long-term revenue growth. There are several main benefits:

• Presents an operational process framework, showing the most modern design and documented

processes for CSPs;

• Separates life-cycle management from operations and day-to-day processes;

• Affords an entire enterprise-wide business process framework specialised for CSPs;

• Is a Reference for process flows design or redesign.

Possible weaknesses can be related with:

• The eTOM is not entirely publicly available, requiring membership, whereas a company currently

has to pay at least $17003 per year depending on annual revenues;

• In its scope there are no IT governance capabilities.

2.3.4 Potential Simplification

The TMF has been working with the ITIL community, namely the The IT Service Management Forum

(itSMF) to explore the interworking between eTOM and ITIL and leverage the best of both. The efforts

already produced application notes to eTOM on how its process elements and flows are used to support

the identified ITIL processes.

3https://www.tmforum.org/membership/how-to-join/

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2.4 IT Governance and Management–COBIT5

The COBIT5 overview schema is based on five principles focused on value creation, as depicted in the

conceptual map4 of Figure 2.8, which shows a structural summary of this framework concept.

Figure 2.8: COBIT5 conceptual map overview

The meaning of the principles described above relays as general truth that helps people determine

the proper decision, given a particular situation. They denote guidelines that provide an indication of

“what to do”, rather than “how to do” it.

COBIT5 recommends that governance can come in support of the negotiation and decision making

across the different stakeholder’s needs, as a baseline of value creation. The “Goals Cascade” provided

is one of the most important aspects of the framework that will help enterprises improve management4http://cmap.ihmc.us/docs/theory-of-concept-maps

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and governance of enterprise IT.

The “Goals Cascade” allows businesses to identify which processes should be implemented, and

how to combine processes with IT-related goals and company goals.

2.4.1 Functional Process

COBIT5, as shown in Figure 2.9, includes 37 process models which are divided into 5 (five) control

objective categories, clearly separating the management and governances procedures [15]:

Figure 2.9: COBIT5 Overall Process

Evaluate, Direct and Monitor (EDM): Governance domain, included in the recent release, high-

lights the essential participation of the managers in IT Governance functions to create value for the

enterprise. There are five processes in this domain:

• EDM01 Ensure Governance Framework Setting and Maintenance

• EDM02 Ensure Benefits Delivery

• EDM03 Ensure Risk Optimisation

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• EDM04 Ensure Resource Optimisation

• EDM05 Ensure Stakeholder Transparency

These processes set out the board’s duties for evaluating, directing and monitoring the use of

IT assets regarding the value creation. The EDM processes guarantee that enterprise goals are

accomplished by (a) evaluating stakeholder needs, conditions and options; (b) setting direction

through prioritisation and decision making, and (c) monitoring performance, compliance and

progress against agreed-on direction and objectives.

Align, plan and organise (APO): This domain involves the description of how IT can appropriately

contribute to the achievement of the business purposes. Consequently, it highlights processes re-

lated to IT strategy and tactics, enterprise architecture, and innovation and portfolio management.

Other important methods address the management of budgets and costs, human resources, rela-

tionships, service agreements, suppliers, quality, risk, and security:

• APO01 Manage the IT Management Framework

• APO02 Manage Strategy

• APO03 Manage Enterprise Architecture

• APO04 Manage Innovation

• APO05 Manage Portfolio

• APO06 Manage Budget and Costs

• APO07 Manage Human Resources

• APO08 Manage Relationships

• APO09 Manage Service Agreements

• APO10 Manage Suppliers

• APO11 Manage Quality

• APO12 Manage Risk

• APO13 Manage Security

Build, acquire and implement (BAI): This domain identifies the IT requirements and manages the

IT investment programs and projects making the IT strategy real. This domain also approaches

the operational and environment business IT changes (e.g., management of capacity, IT change

management, acceptance and transitioning knowledge, asset and configuration management):

• BAI01 Manage Programmes and Projects

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• BAI02 Manage Requirements Definition

• BAI03 Manage Solution, Identification and Build

• BAI04 Manage Availability and Capacity

• BAI05 Manage Organisational Change Enablement

• BAI06 Manage Changes

• BAI07 Manage Change Acceptance and Transitioning

• BAI08 Manage Knowledge

• BAI09 Manage Assets

• BAI10 Manage Configuration

Deliver, Service and Support (DSS): this domain enables the strategic and tactical plans required,

focusing on the delivery aspects of the IT as a primary goal (covers application execution and the

results from information systems). For this work, the focus will be on this specific domain, namely on

the aspects related to delivery of IT Services in the context of CSPs businesses.

• DSS01 Manage Operations:

– DSS01.01 Perform operational procedures,

– DSS01.02 Manage outsourced IT services,

– DSS01.03 Monitor IT infrastructure,

– DSS01.04 Manage the environment

– DSS01.05 Manage facilities

• DSS02 Manage Service Requests and Incidents:

– DSS02.01 Defines incident and service request classification schemes

– DSS02.02 Records, classifies and priorities requests and incidents

– DSS02.03 Verifies, approve and fulfils requests

– DSS02.04 Investigates, diagnoses and allocates incidents

– DSS02.05 Resolves and recovers from incidents

– DSS02.06 Closes service requests and incidents

– DSS02.07 Tracks status and produces reports

• DSS03 Manage Problems:

– DSS03.01 Identifies and classifies problems,

– DSS03.02 Investigates and diagnoses problems,

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– DSS03.03 Raises known errors

– DSS03.04 Resolves and closes problems

– DSS03.05 Performs proactive problem management

• DSS04 Manage Continuity:

– DSS04.01 Define the Business Continuity Plan (BCP), objectives and scope.

– DSS04.02 Maintain a continuity strategy.

– DSS04.03 Develop and implement a business continuity response.

– DSS04.04 Exercise, test and review the BCP.

– DSS04.05 Review, maintain and improve the BCP

– DSS04.06 Conduct continuity plan training

– DSS04.07 Manage backup arrangements

– DSS04.08 Conduct post-resumption review

• DSS05 Manage Security Services:

– DSS05.01 Protects against malware

– DSS05.02 Manages network and connectivity security,

– DSS05.03 Manages endpoint security,

– DSS05.04 Manages user identity and logical access,

– DSS05.05 Manages physical access to IT assets,

– DSS05.06 Manage sensitive documents and output devices

– DSS05.07 Monitor the infrastructure for security-related events

• DSS06 Manage Business Process Controls:

– DSS06.01 Aligns control activities embedded in business processes with enterprise objec-

tives

– DSS06.02 Controls the processing of information

– DSS06.03 Manages roles, responsibilities, access privileges and levels of authority

– DSS06.04 Manages errors and exceptions

– DSS06.05 Ensures traceability of information events and accountabilities

– DSS06.06 Secures information assets

Monitor, evaluate and assess (MEA): This domain concerns the organisation’s strategy for as-

sessing the requirements of the business and if the current IT system still fits the purpose for which

it was designed, including the controls needed to satisfy with internal and external regulatory issues:

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• MEA01 Monitor, Evaluate and Assess Performance and Conformance

• MEA02 Monitor, Evaluate and Asses the System of Internal Control

• MEA03 Evaluate and Assess Compliance with External Requirements

2.4.2 Strength/Weaknesses

The key strengths of COBIT5 are:

• The holistic, process and assessment orientation;

• Moderates IT risks coming from external and internal ecosystems (regulation, stake/shareholders);

• IT and Strategy alignment;

• Separation Management, control and operation.

Possible weaknesses are related with:

• COBIT5 is not a detailed and complete management framework for IT and should be expanded

with other frameworks—Focusing on ”What” rather than ”How”;

• Complexity, depending on the company maturity level.

2.4.3 Potential Simplification

COBIT5 looks too holistic and complex for small and medium enterprises. The previous COBIT 4.1

version, once provided a centralised quick start for these types of enterprises, helping in the technology

implementation.

However, the holistic philosophy can still be customised as required. A specialist is needed to review

and select an appropriate approach based on the requirements.

The development of COBIT5 in CSPs needs to be adopted and harmonised with the current telecom

references, allowing a better IT-Telecom best practices.ITIL processes.

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3Related Works

Contents

3.1 ITIL harmonised with eTOM, improved with Lean Methodology . . . . . . . . . . . . . 29

3.2 A Generic Business Architecture Proposal . . . . . . . . . . . . . . . . . . . . . . . . 29

3.3 Optimisation of eTOM using COBIT5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

3.4 Building Bridges between ITIL and eTOM . . . . . . . . . . . . . . . . . . . . . . . . . 31

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This chapter presents and discusses the few projects or studies within the Enterprise IT and Telecom-

munication fields that used or addressed the frameworks and methodologies described in Chapter 2.

There are some projects that achieved IT services improvement using an endorsement of eTOM pro-

cesses with other good reference practices. Some of the proposals that have seen implementations,

have a similar purpose to the work developed in this thesis.

3.1 ITIL harmonised with eTOM, improved with Lean Methodology

The work developed by Tiago Vieira for his Masters Thesis is aimed at the harmonisation and improve-

ment of eTOM and ITIL Fault Management process at Portugal Telecom, the incumbent Telecommuni-

cations operator in Portugal [16].

As a final auditing result within the process owner, a major reduction (-77%) on the OPEX related to

management systems could be reached, minimising all the waste.

3.1.1 Critical Analysis

The project still fails in the Lean goals due to the “flexibility” concerning the change of the operator’s

internal cooperation mechanisms, as shown in Table 3.1.

Table 3.1: Lean Analysis of Vieira’s work [16]XApplied χ Not applied

Lean Principles

Value Specifying XValue Stream Mapping XContinuous Flow X“Pull” Processing XPerfectiong Pursuing X

Lean Goals

Standardised Work XContinuous Improvement XQuickness XFlexibility χ

Besides that, the project was concise in harmonising the ITIL and eTOM Fault Management process,

on identifying waste and providing solutions. However, a continued improvement factor would still be

needed, not in a post-mortem process improvement, using Key Performance Indicators (KPIs) in a

simulation process before automating.

3.2 A Generic Business Architecture Proposal

The study of Adrian Grigoriu [17] endeavoured a comparison among some of the most adapted business

modelling frameworks and proposed a GODS (Governance, Operations Delivery and Support) single

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generic Business Architecture. Using the process flow as a common denominator of the comparison,

the study proceeded with the mappings but was limited to the top level of the process taxonomies.

The unified scheme proposes to integrate the IT Management (Quality and Business Management)

and Enterprise Architecture methods, providing:

• The possibility to improve and be a reference for enterprise governance functions;

• The opportunity to cover and map the business functions and critical flows that characterise the

business life-cycle.

3.2.1 Critical Analysis

The resulting gaps in the study were identified:

• The Development, Support and Governance business flows are not covered, neither represented;

• The architecture approach fails in governance capabilities, the combination and assessment with

the COBIT-5 could be made;

• The architecture needs at least one implementation environment; it is too generic.

The solution proposed in this thesis is based on the eTOM environment and depends on the owner

process policy. The architectural approach is done at top level taxonomy with the endorsement of

COBIT5 or at low-level flow modelling using the frameworks as a reference and applying the Lean Six

Sigma methods.

3.3 Optimisation of eTOM using COBIT5

The work of Latifi et al. [18] focuses on the enrichment of eTOM operational phase using the COBIT5

DSS domain. The result is a mapping analysis of the eTOM horizontal and vertical process groups with

the COBIT5 DSS, which is a useful output of the activities and Key Management Practices (KMPs).

This enhancement derives in the Optimisation of the IT Services and Technologies with governance

and control capabilities managing the IT Operations from the business perspective.

3.3.1 Critical Analysis

After the harmonisation approach, the corresponding process improvement or proof of concept, using

that work as a reference, should be made to “measure” the impact of the enhancement scheme pro-

posed.

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The difference between proposal in this thesis and and that eTOM-COBIT5 approach remains in the

framework domains, as the authors used the Operations support readiness processes, and there was

some confusion between the Assurance area and the Operational support.

3.4 Building Bridges between ITIL and eTOM

This work is a study made in a joint effort of TMF and itSMF for the integration of ITIL and eTOM in

order to provide a practical collective solution for business support in the telecommunication sector. The

report addresses how the TMF’s eTOM and ITIL can be used together.

There is a general need when applying ITIL, in order to link it with the business needs and to position

ITIL good practices in the relevant business context, for a clear guidance of the improvement of the

eTOM process elements and flows with the ability to work together in defined domains and supporting

the processes identified in ITIL.

In that study, a formal recommendation brings the two frameworks together, with guidelines to enable

members and other practitioners to use each one in the most appropriate manner.

Additionally, and most importantly, a strategic view of how to converge ITIL and eTOM is proposed,

with precise adjustments to eTOM that allow support for ITIL to be more visible and direct, turning it the

groundwork basis for a methodology on how companies, namely CSPs, can apply ITIL good practices

through eTOM.

3.4.1 Critical Analysis

As a collaborative working proposal between both groups, the study allows for a standardized perspec-

tive and a better interpretation of eTOM in th eIT context with one enriched view of both references.

This work became a good starting point for the linkage between COBIT5 and eTOM developed in

this thesis.

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4Enrichment of eTOM: Engaging the

new orchestration generation

Contents

4.1 Proposal Development: Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

4.2 Harmonizing the frameworks: Building bridges between eTOM and COBIT5 . . . . . 36

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This chapter portrays the harmonisation of the eTOM and COBIT5 frameworks, determining their differ-

ences and similarities in a high-level perspective, and mapping the processes in the services provision-

ing domain, also denoted as “orchestration”, allowing for an improvement of the eTOM with complemen-

tary capabilities.

4.1 Proposal Development: Guidelines

It is the purpose of this project to reach a harmonization and enrichment of eTOM with COBIT5, as-

sessing and enriching the current state of the Fulfilment and Assurance operations processes, and

establishing one map analysis of the corresponding horizontal and vertical process groups of eTOM

with the DSS output of COBIT5 in terms of activities and KMP, as reference.

Figure 4.1: Project Methodology

The rationale and modus operandi method is illustrated in Figure 4.1, with definitions as follows:

Scope: Improve de Telecommunication services delivery domain;

Discover: Research the current state of the best practices frameworks;

Diagnose/Analysis: Assess and evaluate the eTOM and COBIT5;

Target/Analysis: Identify the eTOM and COBIT5 domain and process for service delivery;

Redesign: Harmonization and mapping between eTOM and COBIT5;

Proposal Improvement of eTOM’s Fulfilment and Assurance service delivery domains with

COBIT5’s DSS;

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4.2 Harmonizing the frameworks: Building bridges between eTOM

and COBIT5

The COBIT5 and eTOM frameworks have strengths and weaknesses as previously discussed in Chap-

ter 2, however, if combined, the result would have significant benefits for the telecommunication industry

in delivering convergent services to the market. So, there are some initiatives within specifics domains

trying to converge and address the interworking issues between different frameworks, as discussed in

Chapter 3, in general manners.

For our proposal initiative and purpose, as sated in Section 4.1, we start by identifying and removing

barriers of interworking at the day-to-day level. However, our idea is on how the two frameworks can

grow together into a more complementary perspective, each retaining its value in the areas where is

most effective, yet linking with and using the other to reinforce the service delivery domain, as illustrated

in Figure 4.2, the “to-be” approach.

CxO s CxO s

COBIT5 Business

View

COBIT5 Process Strategy

eTOM business

view

eTOM ProcessStrategy

Customer

COBIT5Business

View

eTOMBusiness

View

Customer

One Process Strategy

Figure 4.2: Bridging eTOM & COBIT5 “to-be” strategy model view.

So we will approach the first steps, always focusing on the CSP point of view:

• Comprehensive Comparison (Section 4.2.1): differences (Section 4.2.1.A) and similarities (Sec-

tion 4.2.1.B) between frameworks;

• Mapping the particular processes of the services provisioning common domain (Section 4.2.2):

mitigating technical terminologies barriers.

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4.2.1 Comprehensive comparison between Frameworks

Different from other comparisons [17], our approach will be based on the telecommunications related

company perspective, trying to simplify the complexity and multi-application sector of COBIT. The

overview genesis of each framework, is provided in Table 4.1, trying to define each key characteris-

tics and reference purposes.

Table 4.1: Key characteristics and reference purposes between eTOM and COBIT.

Key Characteristics eTOM COBIT5

Adoption ITU IT Governance Global Standard

DefinitionDefines the key business processits elements and iterations of theCSPs, granularly

Control and management frameworkproviding IT - Business alignmentand optimisation

Purpose A common language, assembly,and practices within and between CSPs

Affords conformance and performanceof IT processes

Process Layout Operational vertical layout andBusiness domain horizontal layout

Divided into five domains andcorresponding processes and KPMs

Value Standard structure for processes Drives into a continues improvementsin performance and stakeholders

Key Applications CSPs OSS and BSS initiatives Finance, Retail and Healthcare

From Table 4.1 we can immediately recognise some of the specification concerns that are raised

because of the different focus and emphasis that COBIT5 and eTOM take among their separate per-

spectives. It is not though, a failing between the two frameworks, but an inescapable result of the

fundamental differences in their views. Each one view has a purpose and benefit, and we must embrace

this while trying to cut through the confusion and avoid conflicting situations.

Nevertheless, the relevance and significance of this underlying technical interworking mechanism

remains an essential part of our solution, and so it is discussed subsequently. Approaching factors,

such as structural and terminology differences, are significant enough so that they also need to be

addressed in order to overcome the obstacles for interworking.

4.2.1.A Key Differences between eTOM and COBIT5 Frameworks

The IT Management and governance perspective, as represented by COBIT5 does not restrict itself to

a particular industry, so we have to deal with influences in COBIT5 that come from different business

environments. From TMF we have a business perspective for the telecom ICT industry with the NGOSS

Business Process Framework (eTOM), and the link with the rest of NGOSS, particularly the NGOSS

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Information Model, SID, as well as the system-oriented perspectives that follow on through the NGOSS

Application Map, TAM, and the NGOSS Technology Neutral Architecture (TNA). They are certainly,

powerful tools, but were not originally developed with a close eye on Governance and Management, as

in COBIT5, and so there are challenges in reconciling the NGOSS perspective with COBIT5.

Positioning the differences between these frameworks allows for clarification of different terms re-

sulting in the separate framework and business view contexts, as shown in Table 4.2, that provides an

overview of oppositions allowing a “lean” visualisation.

Table 4.2: Overview difference: eTOM vs. COBIT5

Key Differences eTOM COBIT5

ServicesDefinition

Structured vision as aCSP operation serviceslayers and fuctions.

Documented definition, agreement onIT Services and service level betweenmanagers and customers, includingstakeholder accomplish monitorizationof services levels.

ProcessFrameworkLifecycle

Just Focusing on ICTprocess managementand operation

Cycle dividing governanceand process Managementwith business cascade alignment

ProvisionManner

Customer Centric,aligned with theICT best practices

Value added, aligned withthe corporate strategy

Strategic &operationaldivision

Yes, but not scopingtheir aligment

Yes, created to help TOGAFand ITIL operational process

Customercentric Yes, and data-drive Yes, and business strategy aliment

The alignment between corporate strategy, management and operations is of broad scope in

COBIT5, which is a key difference between eTOM in its operational Business process purpose.

4.2.1.B The common denominator

The bottom line is that there is no intrinsic conflict between COBIT5 and eTOM. Both arise from distinct

perspectives and are different kinds of “artifacts”, as discussed above.

The backdrop to the complete simplification operation of determining bridges between COBIT5 and

eTOM is the growing demand to integrate more efficiently the IT support within companies with their

business goals and focus.

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4.2.2 Mapping the eTOM in COBIT5 processes

The purpose of enhancing the eTOM services delivery domain complementing it with the COBIT5 DSS

field will be approached with a mapping procedure.

Table 4.3: The processes to be mapped in eTOM and COBIT5

eTOM

Fulfilment: Service Configuration & Activation

Assurance: Service Problem Management

Assurance: Service Quality Management

COBIT5

DSS01 Manage Operations

DSS02 Manage Service Requests and Incidents

DSS03 Manage Problems

DSS04 Manage Continuity

DSS05 Manage Security Services

DSS06 Manage Business Process Controls

It is, therefore, important to recognise that the extension of eTOM with these COBIT5 processes

does not portray an “alternative” set of processes to those already present within eTOM, which then

overlap, or even conflict, with the existing process details. Instead, these COBIT5 processes (and

other potential Best/Good Practice processes that might be introduced in the future) must be seen as

“templates” that can guide or constrain how the rest of the eTOM processes are applied. Thus, in a

particular enterprise, decisions will be made on the scope and extent of application of the particular

good practice process. Some organisations may apply only some of the processes, as shown in

Table 4.3, and those that are used may only be implemented in some parts of the business. This

will vary from company to company. Where an eTOM process is employed in a particular area of the

enterprise, this affected area, hence the relevant area of COBIT, will follow the relevant eTOM process

requirements. Nevertheless, if the organisation in its service delivery approach is based on eTOM, they

can evaluate their process based on the “COBIT Self-Assessment Guide” principles and model. This

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evaluation relays in the ISO/IEC 15504-4 1 alongside with the performances indicators.

The ISO/IEC 15504-4 recognized to types of process assessment actions:

Process improvement Initiative: The main purpose is to improve the enterprise’s effectiveness

and efficiency continually;

Process capability Determination: The main determination is to identify the strengths, weak-

nesses and risk of selected processes on a particular specified requirement through the processes

used and their alignment with the business need.

The model, called Process Assessment Model (PAM), contains six capability levels (0-5) for assess-

ing the process capability:

• Level 0 means that the process is incomplete;

• Level 1 that the process achieves is purpose;

• Level 2 that the process is managed, controlled and maintained well;

• Level 5 that the process is optimised, continuously improved to meet business goals.

These and the other levels are detailed in “Process Assessment Model (PAM): Using COBIT5”. For

measuring the capability level of the process, each capability level holds process attributes, which are

defined in ISO/IEC 15504-2, to determine whether a process meets the capability level or not. However

this document is based on COBIT5 process, in this way the proper assessment is just a inspiration

based.

The suggestion above, is justified due to the eTOM’s process assessment being only proceeded by

the TMF, without any further details.

1http://www.iso.org/iso/catalogue_detail.htm?csnumber=37462

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5Proof of concept: Survey

Contents

5.1 Portuguese Telecommunications-related companies . . . . . . . . . . . . . . . . . . 43

5.2 Lisbon 2016 WebSummit: Startups and Investors Survey . . . . . . . . . . . . . . . . 47

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The purpose of the survey strategy, shown in Figure 5.1, was to determine and assess the real value

output of the research theory, making it possible to obtain a significant conclusion through obtaining

samples from different scenarios and methods of data mode acquisition.

Research Theory

Survey MethodReporting and

Analysis

Figure 5.1: Proof of Concept process

The survey methodology started with the population and scenario definition and corresponding de-

signing, collecting and processing of a sample for analysis and assessment. The two main scenarios

selected were:

• The Chief Technology Officers (CTOs) and decision makers of the Portuguese ICT industry (Sec-

tion 5.1);

• The Investors, companies and start-ups present at the WebSummit 2016 (Section 5.2).

5.1 Portuguese Telecommunications-related companies

Portugal has a medium-sized telecom market. The country’s severe economic conditions have seen

operators’ revenue fall in recent years 1, provoking significant ownership changes among market players

and a fast innovation taking place in the industry. So, the report study focuses on the current 3 (three)

main carriers and 2 (two) services suppliers in Portugal, as follows 2:

NOS Portugal: A Portuguese media and telecommunication 3 operating group whose primary as-

sets comprise satellite operator, cable operator, Internet Service Provider (ISP), a mobile operator, a

Mobile Virtual Network Operator (MVNO), and a multimedia contents distributor. The company was

formed as a merger between Optimus - SGPS SA (OPTIMUS) and ZON Multimedia Servicos de

Telecomunicacoes e Multimedia SGPS SA (ZON).

Portugal Telecom: The Portuguese largest and oldest Telecommunication services provider 4, in-

volved in the full stack of telecommunication services. Nowadays, as result of ownerships, the com-

pany is recognised as PHAROL SGPS SA, in the financial market. PHAROL’s assets incorporate Oi,

S.A., debt securities of Rio Forte Investments S.A. (Rio Forte) and the Call Option of Oi.1https://www.google.com/finance/related?q=OTCMKTS%3APTGCY&ei=F52cWOmALMTfsAGwo6GgCw2The company advertisement requested by the interviewers and contextual purpose3https://www.google.com/finance?q=ELI%3ANOS&sq=ELI%3ANOS&sp=1&ei=-pWcWKqiDN3OsQG9gauwCw4https://www.google.com/finance?q=PT+SGPS&ei=NpecWJjaCcXDsAH9l5OQCA

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Vodafone Portugal: Leading telecommunication operating company including assets ranging from

fiber optics, ISP, a mobile operator, a MVNO, to multimedia partnership distribution.

Ericsson Portugal: Provider offering services, software and infrastructure in ICT for telecommuni-

cations operators, and traditional CSPs.

Huawei Portugal: Services and technology provider offering the full stack of ICT solutions, working

in Portugal essentially in the business enterprise/sales domain.

5.1.1 Survey Method

The significant role of CTO and chief lead managers 5 allows a full study scenario of the telecommu-

nication perspective in Portugal relating to the application of good practices and reference, and the

significance of the approach worked in this thesis.

The survey methodology consisted of an interview methodology allowing open and closed direct

questions. The essential survey purpose was to understand the real status quo of the Telecommunica-

tion industry for the case-related implications of the research worked of this thesis.

5.1.2 Results Analysis and Assessment

The obtained results provide an overall view of the Portuguese ICT industry and the point of view contrast

between the services providers and carriers.

Importance between Process and Stakeholders: The purpose of the issue allows an understand-

ing regarding the primary focus of the particular enterprise, i.e., if they are more concerning about

the process agile perspective or about a design thinking approach (note that business frameworks

just care about the developing and collaborator added-value);

Result Analysis: 100% of the response relays the importance of both ingredients. The invest-

ment in their stakeholders and the process improvement as key factors for their successes.

The main organizational challenge in the Telecom Portuguese market: In the current aggres-

sive telecommunication market, to be able to compete and not become just a commodity, the

providers and carriers need to transform and overcome the organisational challenge growing towards

a full “digital Telco”. The study highlighted that the industry is facing a “do-or-die” dilemma in their

organisational strategy. Pressure from digital-native OTT providers and other competitors is forcing

the business to transform its operating process into agile and centralised platforms, capable of de-

livering what customers want, when and where they want it. Therefore, the following organisational

gaps are consensually admitted:

5The requested collaborators demands their confidence in the study and the excellency of their organisational savvy

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• Qualified resource Gap;

• Specialised Resource;

• Complexity and integration of processes.

The shortage of Computer Science engineers in Portugal, and in special engineers familiar with

ICT- and Telco-related Enterprise Engineering subjects, are by any objective measure, the primary

challenge to operate, transform and improve the ICT industry, according with the survey.

IT Business Frameworks Adoption in Portugal: The adoption of IT Business frameworks relies

on a fundamental and competitive advantage not only for their organisational flexibility but also con-

tributing to their advantage to compete and win projects and improve their time to market.

Result Analysis: The services providers (The providers its clients – the carriers) always attempt

to follow the best practices in the market, through constantly maintaining a keen interest in

knowing how other operators are solving the same problems that they have.

The eTOM product-client adoption: The business transformation, operation and improvement of

the telecom industry stands on the TMF’s Business Process Framework. Allowing the highlight of

the best practices to operate, as shown in Section 2.3, overhauling business processes replacing

complex, siloed business support systems with out-of-the-box solutions. Their adoption drives in

faster time to market, reduction in training time, and elimination of technological and organisational

complexity, as shown in Chapter 3.

Supplier: As part of the business ecosystem, Huawei and Ericsson, afford solutions adapted to

their clients (carriers or public/private organizations). To compete for projects their solutions rely

on the eTOM framework and the particular requirements.

Carrier: According to the survey, each carrier developed its own Business Process Blueprint De-

sign using the TMF eTOM as a reference. As described in our study, the Telefonica business

transformation serves as a role model for the telecommunication sector nowadays, in their contin-

ued adoption of the eTOM in their operational business over 15 countries. This case study [19,20]

is promoted as well by the TMF and further discussed at the 2017 Mobile World Mobile Congress

in Barcelona. The case study, can be summarise as follows:

• Who: Telefonica Global;

• What: Business transformation targeting operating process in 15 countries;

• How: Creating it own business framework based on the TMF’s Business Process Framework,

improving or transforming the business process (in each case);

• Results: Accurate time to market, decrease in training hours, and elimination of more than

2,000 systems, 20 data centers and 6,500 physical servers.

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Result Analysis: The eTOM is definitely the reference used for the improvement and devel-

opment of the IT, network and business alignment. The eTOM project itself is always under

improvement and attending to respond to the digital transformation/disruption. As such, the

contribution from the work developed in this thesis, might help on this answer, as we proposed a

complementation in business governance and management support from the COBIT5 to eTOM,

to also simplify the IT Business process framework deployed on the organisations. It is, therefore,

a not urgent task or approach but a particular consideration effort.

Predicted challenge and difficulties adapting the COBIT5-eTOM: The decision makers underlay

the resulting challenge and difficulties through the harmonisation and integration of the eTOM-

COBIT5 and their business process, as follows:

• Internal Culture;

• Positioning of the Frameworks against their business and each other;

• Technical differences (terminologies, purposes...).

The complementation of the eTOM with COBIT5 seems a particular and strange approach. Both

frameworks had different purposes and contexts. However, both are used in a particular domain or

project and manner. In the telecom world the services orchestration are based on eTOM only.

5.1.3 Discussion

The telecom services market in Portugal has challenged the transformation of the business processes

resulting in the constant improvement of each enterprise. Therefore, different players tend to specialise

or change their current services using new formats and pricing models, as well as endeavour for com-

plementary services in additional fields. Traditional players have been facing fierce competition from

new entrants, and the number of players involved in this sector has risen, which in turn increases their

growth. These new players have emerged delivering other competencies and offering services de-

manded by users at a very competitive price and in a faster time to market. From an in-depth analysis

of the survey data, it can be emphasised that the interviewees show similar opinions on each topic,

regardless of the organisation position in the telecom ecosystem. Nevertheless, it is worth to mention,

that the proposal in this thesis is not seen as an urgent task for the Portuguese ICT industry. However,

according to the interviews, it is somehow an unusual step to have considered this attempt of preparing

a study on this particular market from a Portuguese University. The main limitations revealed in the

study from this industry sector in Portugal were “time and effort”, as a proper market research, usually

done by consulting companies such as Deloitte or McKinsey, takes several months to develop. Hence

the surprise of the leaders of the industry regarding the initiative taken on this thesis work.

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5.2 Lisbon 2016 WebSummit: Startups and Investors Survey

The Web Summit event 6, originally the Dublin Web Summit, holds a technology conference operated

annually since 2010. The main topic of the conference is focused on Internet technologies, ranging from

the Fortune 500 companies to the world’s most exciting “tech start-ups” from all around the globe.

In 2016 more than 50,000 CEOs, founders, start-ups, investors and political leaders driving change

across the world came together in Lisbon for the Web Summit.

5.2.1 Survey Method

As part of the Web Summit’s Operations Team, endorsements on Appendix C, around the two venues

(FIL and Meo Arena) the author met with attendees, investors and start-ups to inquire about their expe-

rience at the Web Summit. At the same time, a survey was developed relating to the thesis work, for

those able to relate to the issue.

As part of coordination, a briefing with the Production Team and the Web Summit Volunteer Pro-

gramme allowed for precise instructions and survey methods. The essential purpose of the survey was

to understand the importance of good business process frameworks in the Start-up world, and in some

cases the related implications of the research proposal.

5.2.2 Results Analysis and Assessment

Along three (3) days of an intensive interview with start-ups and ventures, the author collected a signifi-

cant universe of fifty-two (52) responses allowing a proper assessment of the start-up world.

The well-defined business framework 7 and entrepreneurship are usually viewed as opposites, as

shown in Figure 5.2(a). The frameworks references are seen as the pursuit of a clearly defined path

systematically identified in advance through a carefully chosen set of activities. On the other hand,

the entrepreneurship is considered to be the essence of opportunism requiring investors to turn in new

directions frequently, as new technology and paradigms come in, and markets change rapidly.

Despite this, they actually value a well-defined strategy, as shown in Figure 5.2(b). However, the

two desperately need each other, i.e., business references without entrepreneurship is central planning.

Startups without proper practice processes and strategies lead to chaos.

Considering the start-ups that found a business framework relevant, as shown in Figure 5.2(c), they

recognise the help in the strategy definition and precise process definition, even for the relationship with

corporate clients.

6https://websummit.net/7Includes: Business frameworks (canvas) and Enterprise frameworks (eTOM and COBIT5)

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Yes

40.4

No

57.7

Maybe

1.9

(a) Importance of Frameworks adoption in Start-ups

Yes

69.2

No

30.8

(b) Importance of Business Strategy in Start-ups

Interoperability

19.0

Well defined strategies and operations

62.0

Best Practices Approches

19.0

(c) Business frameworks start-ups purposes

Figure 5.2: Lisbon 2016 WebSummit Survey results

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5.2.3 Concluding remarks

“The electic light did not come from the continuous improvement of candles” (Oren Harari)

The overall study performed was quite impressive, and, of course, most of the start-ups consider the

proposed strategy fundamental, but they do not tipically use a supportive model.The actual response

was “Know what not to do” focusing on their disruptive idea, that the frameworks were for corporate or

academic uses, not for the day-to-day start-ups, as their ultimate purpose is an “acquisition”; this is the

real strategy for most of them.

The study complements the viability of the frameworks and our proposal in the entrepreneur world,

where the timing and management reference are in opposite hands, according to the survey developed.

However, the main limitation of the survey was the WebSummit dynamics itself, as each start-up

provided like an “elevator pitch” to fully understand their business, so a deep study survey/interview was

quite difficult in such an aggressive condition and environment.

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6Conclusion

Contents

6.1 Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

6.2 Main Limitations and Difficulties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

6.3 Insights and Lessons Learned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

6.4 Future Work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

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The nature of the initiative presented in this work can be a foundation for future efforts within the ser-

vices provider industry, mainly the presented market perspectives and status quo within the academic

research, corporate and start-up environments, as a significant asset.

In the following we draw conclusions and possible outcomes related to all the work accomplished, and

offer suggestions for future actions and research initiatives. Moreover, some of the remarks here stated

aim to encourage the keen reader to continue where this document ends or exhibits gaps, apologising

for any naıve misconception.

6.1 Conclusions

The combined eTOM-COBIT5 proposed in this thesis provides the first steps and an opportunity for

service providers to use the best of both worlds to strengthen and constitute a strategic business process

environment. Both frameworks are complementary to each other and can deliver incremental value to

the process likeness efforts. Nevertheless, we claim that the initial objectives have been adequately

reached in a particular manner, i.e., contributing to the simplification and dynamisation of the business

and operation schema of a service provider, building bridges and defining frameworks in this particular

business context. The solution streamlined and consolidated separate reference environments (eTOM

and COBIT5), thereby generating an opportunity to recognise redundant areas and enabling processes

improvements. In essence, the benefits of the proposed approach could be articulated as follows:

• OPEX optimisation: Redundant functions could be consolidated and integrated, thereby reducing

the cost of process operations;

• Accuracy on process strategy: A clear strategy on business process frameworks will minimise and

bypass conflicts between vertical process and departments;

• Process environment complexity mitigation: An integration of two process environments into one

horizontal process layout will remove vertical process boundaries and eliminate the need for addi-

tional interactions with dispersed process building blocks being part of a split process environment.

Also, the re-usability of standard process components will reduce the necessity to develop ad hoc

process components;

• Clearer communication: Simplified and reduced number of measurement points will improve the

communication with the executive management around service delivery.

Summing up, the first step solution provided of convergence and simplification of the telecommu-

nication frameworks represents a crucial step and proposal effort for the present and the future, as

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IT systems are increasingly transforming the telecom business processes. It is, therefore, a continu-

ous process of improvement, learning and experiences within the shareholders, stakeholders and best

practices reference, taking a strategic controlled view of the end-to-end process.

6.2 Main Limitations and Difficulties

As first steps taken, this work is presently an academic research, and the urge of standardisation and

cooperation is one of the biggest challenges. The close efforts of the TeleManagement Forum (TMF) in

conjunction with Information Systems Audit and Control Association (ISACA) to provide a pragmatic joint

solution for the Information and Communication Technology (ICT) sector, concerning the business and

ecosystems survival is a must for the telecommunication services provider industry. The proposed solu-

tion to mitigate technical harmonisation difficulties can be further discussed with standards organisation

groups, as the limitations resided mostly on not having been addressed and discussed with industry

groups the viability details of processes and terminology articulations, relying just in a broad dimension

of the related processes.

The intricacy of the associated work should not be depreciated; the COBIT5 and the eTOM frame-

works are not by any means, easy models to understand and comprehend. So it must be considered that

any individual not familiar with these subjects will have to take quite a steep learning curve to manage

the knowledge, whilst simultaneously being able to take the full benefit of their potential. However taking

into account the time limitation, we can argue that there is value bridging the frameworks in the core

aspect of services delivery, to handle the conceptual complexities, thus contributing to the facilitation of

their adoption and benefits.

6.3 Insights and Lessons Learned

These COBIT5, eTOM and ITIL frameworks have different purposes. Each is useful in its own way, and

complement each other with some overlap of ideas in some situations. However, there is a relatively wide

gap between the frameworks and their intended end client ecosystem. It is not easy to find professionals,

as discussed in Chapter 4, who have the knowledge and the know-how to bridge the gap between

these structures recommendations and their implementation/adoption at the end customer, and able to

respond entirely to the customer needs. This is why many service providers are typically “re-inventing the

wheel” by creating their own internal “process frameworks work-arounds” using one one these standards

(e.g., just eTOM) as foundation, and modifying/improving the processes using their own experience

acquired in their various IT projects. The approach proposed in this thesis would help to fill the gap

between theory and practice, and would help to differentiate companies to compete for projects, as it:

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• Demonstrates the vast accumulated knowledge in these areas, enriched by the outcomes gathered

from several success case studies of real-life operators/projects;

• Quickly introduces to the customer how to solve these types of problems;

• Potentially reduces consulting times and costs compared to the efforts when following just one of

the frameworks (e.g., eTOM, COBIT5) and neglecting the others.

In the Portuguese carriers, there are currently modelling their processes and mapping with the eTOM,

taking the COBIT5 as another framework for other industry and not for their scope, dismissing the

governance strategic best practices function.

The developed work, allows me to take a different perspective, experience and insight of the best

practices, the current situation of the Portuguese Telco and ICT market and an improvement on organi-

sational savvy and policy procedures.

6.4 Future Work

“Life is a marathon, not a sprint”.

There is, however, plenty of research that can be performed having this thesis for a basis. As first

steps provided, the following and furthermore domains can be researched trying to detect overlaps

and/or complementarity between the frameworks, as well as integrating and harmonising with the inter-

nal processes of particular CSP.

Assess an internal enterprise process within the eTOM-COBIT5 harmonisation using Lean method-

ologies would be the definitive work requiring time and research efforts for the simplification and map-

ping schema in the multiple domains and purposes, with the ultimate idea of simplification and detecting

wastes. As a complexity taking place, the automation of the assessment could be a useful tool for further

process and good practice certification. For future work we envisage the following:

1. Reach different domains, besides services provisioning;

2. Design and assess the ultimate harmonisation with the internal enterprise processes (process

owner): Analyse the methodology with Lean techniques and tools;

3. Automate the assessment.

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Bibliography

[1] J. Cryderman, “Goodbye B/OSS, Hello ICE,” Pipeline Publications, vol. 11, no. 11, 2013.

[2] R. Cvetkovic and S. Neskovic, “An approach to defining scope in software product lines for the

telecommunication domain,” in Advances in Databases and Information Systems: 14th East Euro-

pean Conference, ADBIS 2010, Novi Sad, Serbia, September 20-24, 2010. Proceedings, vol. 6295

LNCS. Springer Berlin Heidelberg, 2010, pp. 555–558.

[3] H. Lu, Y. Wang, L. Min, and Z. Huang, “OSS/BSS framework based on NGOSS,” in International

Forum on Computer Science-Technology and Applications, vol. 1, 2009, pp. 466–471.

[4] TMForum Research Insights, “Customer Experience and Analytics in a Digital World,” 2015.

[5] IBM Institute for Business Value, “Outthinking disruption in communications - The 2020 CSP in the

cognitive era,” 2016.

[6] M. H. Sherif and S. Ho, “Evolution of Operation Support Systems in Public Data Networks,” in Com-

puters and Communications, 2000. Proceedings. ISCC 2000. Fifth IEEE Symposium on. IEEE,

2000, pp. 72–77.

[7] J. Sathyan, Fundamentals of EMS, NMS and OSS/BSS. Auerbach Publications, 2010.

[8] H. Tada, W. Usui, and X. J. Wen, “An approach toward implementation of OSS/BSS using NGOSS,”

in International Conference on Communication Technology Proceedings, vol. 1, 2003, pp. 57–59.

[9] Cisco, “Introduction to eTOM,” Tech. Rep., 2009. [Online]. Available: https://www.cisco.com/c/en/

us/products/collateral/services/high-availability/white paper c11-541448.pdf

[10] ITU-T, “M.3050 Enhanced Telecom Operations Map (eTOM) – An eTOM primer,” p. 32, 2007.

[11] The IT Service Management Forum, An Introductory Overview of ITIL, 2011.

[12] ISACA, “COBIT: A Business Framework for the Governance and Management of Enterprise IT,” pp.

1–94, 2013.

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[13] TM Forum, “Frameworx Reference Core Frameworks Concepts and Principles,” 2015.

[14] ——, “Frameworx Standard Business Process Framework ( eTOM ),” no. May, pp. 1–373, 2015.

[15] ISACA, “COBIT5: Enabling Processes,” pp. 1–230, 2012.

[16] T. Vieira, “Improve the ITIL process in Incident Management with matching Lean-eTOM,” Ph.D.

dissertation, Instituto Superior Tecnico, 2015.

[17] A. Grigoriu, “A Comparison of Common Business Modeling Ap-

proaches to GODS Generic Business Architecture,” BPTrends, no.

March, 2011. [Online]. Available: http://www.bptrends.com/publicationfiles/

03-11-2011-ART-ComparionofbusinessmodellingapproachestoGODS-Grigoriu-ph.pdf

[18] F. Latifi, R. Nasiri, and M. Mohsenzadeh, “Enriched eTOM Framework in Service Deliver Opera-

tion through Alignment with some of COBIT5 Strategic Objectives,” International Journal of Digital

Information and Wireless Communications, vol. 4, no. 1, pp. 35–42, 2014.

[19] P. T. Jordan, “Transforming Telefonica,” Telefonica, Tech. Rep., 2015.

[20] TM Forum, “Telefonica Business Process Blueprint Design Fx14.5 Conformance Certification Re-

port,” 2015.

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AICAMES 2016 Conference and Meeting

Bogazici University, Istanbul, Turkey

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The International Cultural and Academic Meeting of Engineering Students (ICAMES) is an interna-

tional engineering meeting and competition organised by Engineering Society of Bogazici University.

(a) Proposal Presentation

(b) ICAMES Certificate

Figure A.1: Master Project Proposal Presentation at ICAMES

All the costs of the participants were covered by the organisation including food, accommodation,

and entertainment, except the travel expenses. However, to be selected for this worldwide engineering

event, the academic committee had to review the project and endeavour the quality and engineering

aspects of it.

Our Masters Project proposal was selected for the meeting as one of the top 20 engineering school

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projects in the world 1, and it was successfully discussed, as shown in Figure A.1(a), despite the lim-

itation of being just one proposal scheme and not a final solution, but significant enough to represent

Instituto Superior Tecnico–Universidade de Lisboa, and Portugal as a country.

1http://www.icames.boun.edu.tr/

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BSurvey: Documents and

questionnaires

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UNIVERSITYOF LISBON Daniel Olim, MsC

Daniel OlimDepartment of Computer Scienceand EngineeringAv. Rovisco Pais 1, 1049-001 Lisboa

Phone: (351) 926362478E-mail: [email protected]:https://pt.linkedin.com/in/danielolimAlexandre Fonseca

Chief Technology Officer (CTO) & Executive ManagerPortugal Telecom, S.AAvenida Fontes Pereira de Melo 40,1069-300 Lisboa

ASSUNTO: Estudo Portugues das boas praticas nas empresas de Telecomunicacoes

Ex.mo CTO Alexandre Fonseca,

Ao abrigo do estudo que esta a ser desenvolvido1, no Instituto Superior Tecnico, vimos aconsiderar a sua participacao como fundamental e significativa para se entender o panorama do mercadode Telecomunicacoes Portugues nas praticas de referencia internacional. Este estudo foi dirigidoaos principais Executivos Tecnologicos de operadores de Servicos de Telecomunicacoes, tais comoNOS, Vodafone e Portugal Telecom, e tambem a fornecedores de solucoes tais como Huawei e Ericsson,consistindo num pequeno survey/interview que nao demora mais que 5 (cinco) minutos.

Segue-se em anexo o “survey” impresso, mas pode tambem aceder em formato digital pelo seguinteURL (em codigo QR): https://goo.gl/k8Waae seguido do codigo de acesso: 5Q2K

Caso opte por formato impresso, por favor envie para o endereco encontrado na carta.

Agradecendo antecipadamente aatencao de V. Ex.a, apresento osmeus melhores cumprimentos,

Daniel Olim, MsC

1M.Sc Dissertacao: “Melhoria do eTOM com a harmonizacao e complementacao do COBIT5”, supervisionada pelo Prof.Dr. Rui Santos Cruz

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IST Thesis Project: Business process Improvementin CSPsObjectivo: Estudo do mercado de Telecomunicações português, opinião dos significativos players quanto a complexidade e simplificação do modelo eTOM e boas praticas empresariais. Duas perspectivas fornecedores e operadoras.

Agradecemos desde já a sua colaboração. Daniel Olim

Duração: 1,5 minutos

*Required

1. Por favor, insira o código XXXX *

2. Por favor, identifique o tipo de organização *Mark only one oval.

 Fornecedores de Soluções de Telecomunicação  Skip to question 3.

 Operadora de Serviços de Telecomunicações  Skip to question 13.

Fornecedores de Soluções

3. O que considera mais importante?Mark only one oval.

 Pessoas

 Processos Lean e end­to­end control

 Ambos

4. Qual é a sua opinião do estado actual do mercado de Telecomunicações Português,cumpre com os standard de referencia a nível de processos de negócio? * 

 

 

 

 

5. Os seus clientes em Portugal utilizam os processos eTOM como referencia?Mark only one oval.

 Sim

 Não

 Alguns

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6. Em termos organizacionais, quais são as principais dificuldades e desafios queenfrentam em Portugal? *Mark only one oval.

 Pessoas (Falta de recursos, training)

 Integração e complexidade de processos e frameworks

 Todos os anteriores

 Other: 

7. Qual é a sua opinião do estado e desafio actual do eTOM e a existência de várias ITFrameworks como o COBIT5 ou TOGAF que são complementares 

 

 

 

 

8. Onde prevê que a harmonização/complementarização do eTOM e COBIT5 pode ajudar asua organizaçãoCaso não prevê nenhum beneficio, por favor escreva: NONE 

 

 

 

 

9. Como avalia a proposta de enriquecer o eTOM services deliver com a harmonização ecomplementação do COBIT5Mark only one oval.

1 2 3 4 5

10. Que dificuldades prevê na implementação do eTOM+COBIT5Mark only one oval.

 Internal Culture

 Positioning of the Frameworks against your business and each other

 Technical differences (terminologies)

 All above

 Other: 

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11. Derivado da sua experiencia, possui alguma situação, materia ou case study que permitacontribuir para o trabalho desenvolvido eTOM & COBIT5 

 

 

 

 

12. Autoriza ser citado no estudo desenvolvidoSera citado como executivo tecnológico da empresa em questão.Mark only one oval.

 Sim

 Não

Operadora de Serviços de Telecomunicações

13. Em termos organizacionais, quais são as principais dificuldades e desafios queenfrentam em Portugal? *Mark only one oval.

 Pessoas (Falta de recursos, training)

 Integração e complexidade de processos e frameworks

 Ambos

 Other: 

14. O que considera mais importante?Mark only one oval.

 Pessoas

 Processos Lean e end­to­end control

 Ambos

15. A estrutura corporativa empresarial depende da cultura regional variando de pais parapais, há adopção da distinção entre Management e Governance é uma realidade emPortugal? * 

 

 

 

 

16. Quais são as IT frameworks que usa? *Mark only one oval.

 eTOM

 COBIT5

 Ambos

 Other: 

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17. Finalidade * 

 

 

 

 

18. Onde prevê que a harmonização/complemetarização do eTOM e COBIT5 pode ajudar asua organizaçãoCaso não prevê nenhum beneficio, por favor escreva: NONE 

 

 

 

 

19. Como avalia a proposta de enriquecer o eTOM services deliver com a harmonização ecomplementação do COBIT5 DSSMark only one oval.

1 2 3 4 5

20. Que dificuldades prevê na sua implementaçãoMark only one oval.

 Internal Culture

 Positioning of the Frameworks against your business and each other

 Technical differences (terminologies, purposes...)

 All above

 Other: 

21. Derivado da sua experiencia, possui alguma situação, materia ou case study que permitacontribuir para o trabalho desenvolvido eTOM & COBIT5 

 

 

 

 

22. Autoriza ser citado no estudo desenvolvidoSerá citado como executivo tecnológico da empresa em questão.Mark only one oval.

 Sim

 Não

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CWeb Summit 2016: Volunteer

Certification

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Certificate of Appreciation

Presented to

www.websummit.net

In recognition of volunteering at

2016

DANIELOLIM

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