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Business Plan Presentation

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Mission Statement

The company's mission is to be successful by effectively utilizing thephilosophies of high quality, advanced techniques, and customerservice.

Keys to Success

• Uncompromising commitment to the quality of the end product• Successful niche marketing: find the quality-conscious customer

in the right channels, and ensure customers can find us• Improving efficiencies of operations

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The Team

• Daniel Brizan, Chief Executive OfficerDaniel has extensive experience in the manufacturing industry with sales and marketing capacities and is responsible for overall business management.

• Sherif Shabana, Chief Operating Officer

Sherif has a strong background in manufacturing sales, business development, and strategic partnership development and is responsible for the day-to-day activities at TRAVELIGHT™.

• Sarah Harris, Chief Marketing Officer

Sarah has a strong background in manufacturing sales, business development, and strategic partnership development and is responsible for managing the marketing and distribution strategy for all our products.

• Vishal Verma, Chief Financial Officer

Vishal brings industry experience with a heavy focus in finance.

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Market Summary

• Number of passengers passing through UK airports each year will rise from 241 million Passengers Per Annum in 2007 to 465 million by 2030

• Frequent fliers are looking for ways to reduce their travel times

• Holiday season travelers suffer greatly from overweight fees, while the airline companies are trying to generate revenues by charging baggage fees

• The luggage industry is a fairly saturated market with moderate competition but relatively little direct advertising

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Opportunities

• The Need- Reduce Check-in Wait Time

- Reduce Excessive Baggage Fees

• Opportunity- Acquire a significant amount of market share by focusing on the specific needs of the frequent travelers and the travel industry in general

- TRAVELIGHT™ aims is to reduce the burden of travelers through the introduction of a suitcase that weighs itself

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Business Concept

• TRAVELIGHT™ will manufacture self-weighing suitcases in 3 different sizes to meet the different travel needs

• Primary focus will be placed on product engineering and manufacturing processes

• An elite team of professionals experienced in this industry and this type of product has been put together to drive this project

• Establish a dominant market share through effective marketing and raising awareness about the product

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Sourcing and Technology

• Working with India based manufacturing company- Lower manufacturing costs- Leverage their manufacturing expertise- Allow us to price our product competitively

- As sales volumes increase, secure better raw material pricing

• Dominance of the latest in technology, combined with classic design elements of fine luggage- Research and development related to new designs and technology- Choose right channels of distribution- Communicate our quality position to the market

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Competition• Direct competitors in the UK include 3 major companies Samsonite, Travel

Pro and Delsey, however they have yet to introduce a self-weighing suitcase

• Indirect competition includes luggage scales companies such as Taylor digital and Balanzza digital

• SWOT AnalysisInternal

Strengths WeaknessesFirst Movers Advantage No or very little Brand Awareness

Innovative and High Quality product Luggage industry market fairly saturated

ExternalOpportunities Threats

Airlines charging extra luggage fees Competitors like Samsonite, Travel Pro with economies of scale can replicate our product

Chinese competitors can copy our self-weigh technology and sell at lower price

Consumers can shift to buying stand-alone luggage scales

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Goals and Objectives

• Acquire a significant amount of market share

• Focus on new channels to increase sales substantially by Year 3

• Maintain a high gross margin, despite the sales increase

• Increase net profit/sales percentage proportionately by Year 3

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Financial PlanSales ForecastInitial Start-up Costs

Key Financial Indicators Break-even Analysis

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Risks and Rewards

• Location

- UK is the best place to market and sell our product; rich, well-educated consumers - Strong economy, low corruption, and relatively low risk for the majority of operating elements

• Benefits - UK’s economic status being the 6th largest GDP, right environment for our products to thrive

- Heathrow airport 6th busiest airport in the world; ideal location for marketing and distribution

• Costs - UK has a democratic government.

- Very low on the corruption scale and in the process of implementing a Bribery Act in 2011- No corruption costs when bringing in or taking out components of our product or the final product as a whole- However, we are outsourcing the manufacturing to India and could run into issues there since they have a higher corruption rate that the UK

• Political Risk - Relatively low risk of political interruptions of our markets, violence and strikes

- Relatively low risk of partnering with retailers in UK such as Harrods

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Corporate Social Responsibility

• Designed with the environment in mind- Our products meet the standards set forth by the Harvard Department of Sustainability- Committed to ensuring TRAVELIGHT™ in no way contributes to the degradation of the environment

• Make certain all of our manufacturers comply with our ethics and business policies- Manufacturers must comply with OSHA (Occupational Safety and Health Administration) standards to ensure the safety of employees- Contractual arrangements with manufacturers will also guarantee that employees are treated equitably

• Our stakeholders can rest assured that TRAVELIGHT™ will promote the best business, environment and social practices

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Conclusion

TRAVELIGHT™ through innovative and aesthetically pleasing products, is here to alleviate the challenges of traveling. We are committed to offering the best product on the market by delivering high quality luggage at competitive prices with unbeatable customer service. Remember when you want to travel right, just TRAVELIGHT™

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Thank You

Q&A