Business Plan (Mobile Van)

7/28/2019 Business Plan (Mobile Van)

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HUNGER FREE

Eat till you sleep; sleep till youare hungry


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Company Profile

What is Hunger Free?

Surroundings

Open every day

Variety, variety, variety

Company Ownership


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Products

Below mentioned are the list of products that we are focusing on. Alcoholic

drinks, oily foods will not be sold in our bus, as Hunger Free promotes ahealthy and positive food.

Product Description

Kathi roll. Sandwiches(15 types) Eggee. Hot dog(veg/ non veg). Chicken salad.

Juices- Fruits, tomato, carrot, Beetroot.


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WHAT YOU EXPERIENCE TODAY


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WHAT WE WANT YOU TO EXPERIENCE


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Economic Factors

Effect of Recession People will prefer street food

Effect of Inflation Higher wage Raw material cost will increase

Final product will be more expensive

The fast food industry pays close attention to what theIndian society wants and needs.

Food offered will be affordable and of consistent quality. Healthier options like Fat free, non oily, steamed food will beserved. Will be convenient and fast to accommodate the fast pace ofIndian lifestyles.


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Market Analysis

Market for Fast Food business is huge and a detailed study ofcompetitors is necessary for survival.

In this business to know your competitors is to know youropportunities.

Critical Success Factor of our products are Taste, Quality &Service.


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STREET

FOOD

KFC

McD

RESTO

BAR

Vendors

COMPETITORS

COMPETITION


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Segmentation

Need

Geographic

Potential

Customers

LoyalConsumers

Stakeholders,partners


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Marketing Mix

Endorsing

Public Awareness

Face book

Twitter

Newspapers

Messages

Email

Posters

Advertisements


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Business PlaceBusiness Place

1 2 3

Work PlacesAndResidential

Colleges andGardens

Railway stationsAnd Bus Depots


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Future

To target familymembers

Placed in Cities

ResidentialAreas

Brand Building

Online Advertisements

Hoardings

Pamphlets

Promotions


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SWOT ANALYSIS

Strengths Unique taste

Hygiene

Separate veg and non-veg kitchen

Service we provide

Mobility of vehicle

Weakness

No permanent location

Lack of space inside van and outside Limited sitting facility

Initially limited dishes


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SWOT ANALYSIScontd

Opportunities

Capture entire street food sector.

Bringing in new offers

Setting a new trend in serving food on street. Attract customers of street hawkers, restaurants and others .

Threats

Street hawkers, restaurants etc.

Imitating our ideas and concepts we follow.


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MARKET STRATEGIC PLANNING

CURRENT YEAR PLAN COMING YEARS PLAN

Introduce our brand. Strengthen our brand.

Start with two mobile vans. Increase the no of vans, start a restaurant with

same brand name.

Cover only one city i.e. Mumbai. More than one city and in different states.

Only available on streets. Will acquire college canteens with our brandname.

Small level orders will be accepted. Will take orders for party

Provide daily lunch, snacks, drinks and juices

for offices and shops.


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MARKET STRATEGIC PLANNINGcontd

CURRENT YEAR PLAN COMING YEARS PLAN

Come and buy kind of service. A phone call and get food at door step kind of

service.

Create our own website.

Will take orders through website ie

Login, select dish, pay, food will be delivered at

home.

General food for all. As per your taste ie medium spicy, morecheese, double egg, roasted bread etc.

Individual entity. Tie-up with various brands.


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Execution

Execution of our marketing strategies is very essential topromote our companys name and to achieve our goals.

Sponsorship would be a part of our execution plan as we

are looking forward to take our business into the next level.

Will stick to our task and will maintain the good things wehave done so the coming years we will have our basics strong.

New products will definitely be on the menu with changesin the pricing strategies for yielding more revenues.


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Continued..

Will be more focused on our marketing activities whose objective willonly be to promote our name.

Activities will be advertisement on radio, online sales, advertisementon mobile, etc.

A great deal of our expenditure will be on the new marketingstrategies and its execution.


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Control

Very important for a company just started to have abetter control over its activities & plan.

Objectives fixed can only be achieved through proper

decision making and the skills to implement it.

Goals and objectives can be attained and can only be updated witha clear picture in mind.

Surveys from the public with respect to our businesswill be valuable in deciding the future actions.


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Continued..

Reports from the market and analysis reports can only determine the targetand update the milestones to be achieved.

The reason for achieving the milestones or target have to beunderstood and must be maintained in order to keep the same

going for the next years and enhance the scope of the companys

activities.


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Thank You!

Documents

Business Plan (Mobile Van)