Business Plan Mansour

8/14/2019 Business Plan Mansour

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Business Plan

Name of the Business: ..

Students Name:

..

Students ID#..................................................................


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Executive Summary

INDIA PALCE is a private service company that will provide healthy food deliveryservice along with diet guide to clients. eals are provided to the clients on time and

with lower costs maintained!

"ur usiness is ased on two simple facts:

$. %atness rations are increasing and people are more aware of the importanceto monitor their health than efore.

&. Delivering the prepared food to clients ma'es them feel specially treated and

prevents them from feeling ored or less interested to continue o their diet.

(. )uality of service to ma'e our clients feel specially served

By helping people change their ehavior patterns and chooses more healthy meals.

INDIA PALCEwill help reduce and cure the increasing fatness rations in the country!

while raising the overall awareness of pulic health. *his will happen due to reducedtotal e+penditure on ready made meals and ,un' food! provide a new method to help

people monitor their health attitudes! discard the ad nutrition haits! reduced illness

due to overweight! and ring more healthy generations! etc.

INDIA PALCE! we tie clients nutrition directly to the health care issue. -e elieve that

traditional approaches to diet are misdirected. "ur new and uniue approach is all

aout ma'ing special meals or for each or our clients and providing them with diet plans

accordingly with speciali/ed nutritionists. In addition to that! our meals reach to numer

of local superstores in order to ma'e sure they reach the largest numer of clients. "ur

approach! which emphasi/es consultation and providing good uality of healthy food! is

much more proactive.

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*he 'ey to success for INDIA PALCE. will e the aility to deliver uality of service and

the uniueness of the idea. "ur initial target is to successfully mar'et our services in

0u Dhai. "ur sales approach is y using the availale media with help of professional

sales staff. *he company must then e+pand to reach the other emirates. 1ost control!

particularly with regard to sales and mar'eting programs. will enale controllede+pansion that is fully funded y internal cash flow.

Objectives

2rovide healthy nutrition strategies3programs to residents in the 0u Dhai

1reate shelves for light life in each mar'et in the city

4ave our own speciali/ed chain of superstores

4ave a health clu for memers

4ave a fast food chain of restaurants that addresses health

Mission

INDIA PALCEIs a health service that helps individuals attain on of the most

differentiated and uniue services of all5having their meals delivered to door andon time with their personal choice and flavors.

Keys to success

INDIA PALCE'eys to success are:

4igh uality of service provided. 6niue idea and first time service to e provided in the country

%ood is prepared for each individual client at our 'itchen ta'ing in to

consideration their flavors and tastes.

-e help people maintain a healthy nutrition system rather that 'eeping

them on diet.

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Comany Summary

INDIA PALCEelieves that helping people maintain their health and manage theirweight is a treasure. %or this reason! it provided prepared food as per each clients need

and program to door and on time. In addition to that! our clients have special nutritionist

responsile aout their program to provide them with guidance and advice and monitor

their progress. *his comines promotion of pulic health importance and help reduce

the remar'aly increasing fatness ratios to facilitate positive lifestyle changes in

residents health.

*he company egan initially in Beirut57eanon and Doha5)atar! and now in 0u Dhai!

founded y five owners! all of whom hold director positions.

Comany O!ners"i

INDIA PALCEis privately 4elp 1orporation. *he five founders comprise all of the

ownership.

2artner $ 8 9 percent

2artner & 8 & percent

2artner ( 8 $ percent

2artner ; 8 $ percent

Start#u Summary

Start 8 up will reuire appro+imately 0! of capital! 0! of

which will e provided y the founders and their families. *he remaining 0! will come as a loan.

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0ppro+imately 0?! will e allocated to leasehold improvements and

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&"e 'ollo!in( table exlains t"e structure o' t"e villa)

%loor *ooms

BasementAitchen

Delivery 2ool start point

%irst %loor

@eception area: decorated with nice

colors to ring rela+ation and confidence

to our clients.


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since cleanness is a very important and critical factor! we ma'e sure to provide our staff

in the 'itchen with a complete uniform.

*he following is a list of the euipment availale at our company to facilities the service:

Big refrigerator with may shelves

Big ovens

Big tales

1upoards to store in our supplies

Aitchenware

Dishwashing machine

1atering 6niform:o loves

o as'

o 4ead cover

o Aitchen roe

Delivery containers as

o 4otpot

o 1oolers

( @efrigerator truc's

%urniture

Nutrition room euipment:

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Business ratios for INDIA PALCE. indicate strong financial growth and an impressive

change for investment opportunities! ma'ing e+pansion and further development oth

very possile.

Services Descrition

INDIA PALCE provides healthy food delivery and diet planning

strategies3programs to individuals and retail stores in 0u Dhai. 0 wellness

strategy is long5term effort. 1omining oth health 8 promotion and e+ercise5

related activities designed to facilitate positive overweight and life style impact on

clients health.

INDIA PALCEwill wor' closely with in individuals to help them develop a mission

statement for their health and eating ehaviors. *he clients will undergo a health5

ris' analysis! following which each of them to meet with a health professional to

design a personali/ed health and nutrition program.

%inally! INDIA PALCEwill furnish clients progress reports periodically with themwhich to carry out the incentive program and generally monitor changes in the

ehavior or their food style and overall health indications.

Catering Regulations: (Results and regulations)

Since our ma,or service is aout healthy food! health and catering regulation are

great respect and interest to us. 1leanness is monitored y the 'itchen

supervisor all the time during storage! food preparation! display! transportation

and serving. -e ma'e sure that food would e protected form contamination.

"ur staffs at the 'itchen are aware of wearing catering gloves and 22< whilst

preparing of serving food.

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%ood contact surfaces should also e easily cleanale! smooth! free of rea's!

open seams! crac's! or other imperfections. In addition to that! 'itchenware and

food contact surfaces is cleaned and saniti/ed after each use.

Non food contact surfaces of euipments are cleaned as necessary to 'eep

euipment free or dirt and food deris. *he sin' would e used manually cleaned

and saniti/ed! and after cleaning process is over! all euipments and utensils

would e stored off the floor and allowed to air dry.

Sales Literature

-e are contracting with mar'eting company to design the advertisements

reuired for pulishing in the following places:

7ocal News paper:

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a'e our own stands in oth arina and 0u Dhai mall with

representatives from our company with chance to register new clients on

spot.

Cometitive comarison

INDIA PALCEis not primarily a health clu or a nutrition consultation provider!

as are the ma,ority of competitors. *his organi/ation is in the usiness of uality

health care management y preparing food portions and per each clients need

and flavors. *he ma,or function is to wor' with clients closely to implement food

and nutrition strategies.

any clients will ecome enefactors for such strategies without ever visiting the

fitness facility! as what they eat is every essential factor of their overall wellness.

In addition to that! clients have the facility to receive consultation on overall

nutrition ehavior and reuired e+ercises to maintain a healthy and successful

change strategy.

0n integral part of this service is following up monitoring the clients! and

providing the facility to change or have a variety of sustitutions in food prepared.

-e reuire physicians approval to each of our clients prior to the eginning of

the program! this in addition to the reuest of periodical lood tests and some

other e+aminations to follow up and monitor each our clients overall health

progress.

oreover! we provide special meals for vegetarians.

%uture Services

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"ur future services focused on covering the following:

4aving our own health fitness clu with special trainer to monitor the

participants and support them with guidance.

"pen our second ranch in Duai

4ave a shelf with our specialty of ready5made healthy food at each retail

superstore in the country so it would e in the reach of deferent people

and especially wor'ing people.

4ave our own retail super store to provide our clients with a variety of

meals with one of our nutrition e+perts availale to provide on location

guide to the wal' in customers.

4ave a larger pool of delivery automotives euipped to reserve food to

reach even more destinations.

4ave our own wesite where our clients can register themselves! pay

online! and even select their food programs on the net. -e would provide

a service of one5day meals for clients who would li'e to have a trial

e+perience with us.

In$ustry Analysis

Services Business Analysis

None of the fitness or nutrition companies in the city are currently

delivering such service to their clients. -e are proud to e the only and

uniue provider of such service in 0u Dhai.

*here are a large numer of nutrition consultation service usinesses and

fitness e+ercise facilities in operation! ut none of them would provide food

to their clients. any diet programs focus on portions that many normal

individuals cannot apply on their own or find the right tools to help them. In

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addition to that! some diet plans include high uality of food ut are

difficult to find anywhere.

Business Particiants

2articipants in the fitness industry include two certified nutritionists with

high e+perience! a chef for the main meals and salads! another chef for

special sweet meals preparation! as well as 1arrefour retail stores in 0u

Dhai to include our ready5made meals in one of their shelves.

Distribution atterns

"ur main distriution channels reach our clients who are registered with

us! where our meals reach their home or wor' doors as per their locations

on time of the meal. -e have a daily freshly prepared collection of healthy

food delivered to oth 1arrefour ranches in 0u Dhai at the eginning

of the day.

Main Cometitors

"ur main competitors are:

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S+O& Analysis

Stren(t"

0 new! innovative service

7ocation of our usiness

1orporate with well 'nown supplier C 1arrefour

-e are ale to give really good customer care and service

%le+iility to change direction uic'ly if we find that our

mar'eting is not wor'ing

anagement is committed and confident

Direct delivery capaility

ood )uality and reliaility

+ea,ness

7ac' of mar'eting e+pertise

"ur company has no mar'et presence of reputation

"ur cash flow will e unreliale in the early stages

0 wea' rand name

-e would e a small player

No direct mar'eting e+perience

-e cannot supply end5users aroad

-e dont have a wesite

Oortunities

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2rofit margins will e good

Developing a new mar'eting segmentation over the internet

7oosening of regulations

1ould e+tend to overseas

1ould see' etter supplier deals

"ur chain of supply truc's could wor' as another advertisement

method

&"reats

4igh prices compared to ready5made healthy meals in other

retail stores such as Spinneys and 0ellas.

"ur Service is of high uality! which ma'es our segmentation

small.

Mar,etin( Strate(y-------------------------..

Strate(y an$ Imlementation Summary

INDIA PALCE strategy is ased on providing healthy and differentiated uality of

specially prepared meals to their clients with follow up and consultation services. -e

ring a uniue idea that is eing introduced for the first time in the country after

successful implementation in oth 7eanon and )atar.

By tailoring services and developing customi/ed health care nutrition for individuals of

different genders and age groups! ta'ing into consideration their daily ehavior and

e+ercise. INDIA PALCEwill develop a reputation for uality and customer service.

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*he company started officially on $stay! &9.

Mar,etin( Strate(y

INDIA PALCEwill egin y targeting individuals y advertisements in 0u Dhai

through leaflets! street anners! and maga/ines. -hile participating in the

newspapers and maga/ines that are pulished in Duai we will reach a wider

e+posure of clients in the northern emirates as well. *he first ris' is to convince

individuals with the success and enefits of the program provided while our

prices are high compared to other meals. Eet! with creating our image as

providers for uniue and high uality of service such as ours! we have a winning

card especially for many customers who care for uality. 0t the end! we are

wor'ing after improving the overall pulic health and nutrition haits.

Pricin( Strate(y

2rices for using our service at INDIA PALCEare compatile with the

uality of service provided! and the specialty of food prepared and

delivered to our clients.

*he following tale e+plains the prices :

Pac,a(es

Details

Meals &otalSnac,s

Consult.on Diet

Brea,'ast /ar.

Lunc"/ar.

Dinner/ar.

&otalPrice

P012 3 !ee,s ( & ( $ & $ $F

P042 3 !ee,s ( & ( & & & &&

4 !ee,s ( & ( $ & $ $$

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%ree wee' for the first consultation on the choice of any of the two ; wee's

pac'ages.

%ree consultation service provided for the first time registration.

Promotion Strate(y

%ollowing initial promotional activity through advertisements in

newspapers! maga/ines! leaflets! and anners on streets! INDIA PALCE

will significantly reduce it promotional efforts in the hope that word5of5

mouth will attract potential clients. 2romotional activity will still e utili/ed

through these media outlets! ut only minimally.

Mana(ement&eam-------------------------

Mana(ement Summary

INDIA PALCE is currently a small organi/ation headed y five individuals. *he total

numer of employees is $=. *he 1


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*he following diagram e+plains the organi/ation structure of the companyG

Mana(ement &eam

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in order to reali/e optimum profits compatile with the est long5and short5

term interest of the shareholder! employees! consumers! and pulic.

ar'eting and Business Development anager:5 4e is responsile for

guiding and directing mar'eting activities including advertisement!

promotion activities and conducting different programs to address

customer needs. 4e is also responsile aout targeting new mar'eting

segmentations and finding opportunities for advancement.

Services and 1ustomer @elationship anager:5 4e is responsile aout

all what concern our clients regarding uestions! complaints and

suggestions. She is also responsile aout the psychological program atthe company! choosing the place and preparing it with reuired euipment

and maintaining the regulations and order. *his along with her role to

select the staff reuired to do the ,o.

*he financial and account anager:5 4e is responsile for financial and

control activities of the company in a manner designed to protect assets!

meet reporting reuirements and effectively plan for and audit the financial

needs of the firm.

4ealth educational manager: 5 4e will wor' closely with our clients and

assume the overall management of our services! including organi/ing and

conduction health education programs. 4e is also responsile aout

monitoring the uality of service provided at the company.

Mana(ement &eam 5as

*he gaps of INDIA PalaceHsmanagement team include :

lac' of e+perience in the food ma'ing industry

inimal e+pertise in areas of finance and accounting.

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Strong desire for financial prosperity immediately with little patience for

minimal profitaility.

Personnel lan

Personnel Plan

4617 4613

8tySalary 9

year8ty Salary 9 :ear

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%inancial Analysis

%inancial Plan

%ood delivery service revenue will ma'e up appro+imately 9> to ?>

percent of total revenue! with the rest coming from the consulting service.

Salaries and rent are the two ma,or e+penses! while depreciation is

another significant cost that will increase as the company develops.

0lthough the purchasing of 'itchen euipment is e+pensive! constant

replacement will e needed to minimi/e depreciation costs and maintain a

competitive edge.

In order to maintain steady gross margins! salaries and advertising

e+penses are not li'ely to increase within the first two year of operation!

unless cash flows significantly increase.

Imortant Assumtions

*hree assumptions for INDIA PALCEare

$. 0 constantly growing economy without any ma,or recession or

oom.

&. No unpredictale changes 'itchen or office euipment

(. No ma,or national or gloal events that threaten the staility and

health of the country and its citi/ens.

Key %inancial In$icators

*he most important financial indicators are net increase in cash and net income.

Net increase from cash will e+emplify the relationship etween net income and

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net cash from operating activities. *he greater the increase is! INDIA PALCEhas

that liver of financial strength at that point in time.

Brea,#even Analysis

INDIA PalaceHs rea'5even point is with monthly sales at 0?!;. Sales

forecasts indicate that units sold and monthly sales are e+pected to e much

grater that the rea'5 even point mentioned in the tale.

*+'*) ,)-CE Restaurant

Otional

.a/le 1$ Stratu Costs

Sta .a/le #onthl

'corRemodlin! 60000 or%ers 5 12000

(uniture 30000 Suervisor 2 20000

Sulies*nventor 110000 Cashier 3 8000

Euiments#achines 45000

,raid Rent 100000

,reaid *nsurance 50000

rand Oenin! )dver 20000 40000

Sta a!es )ccomdiation 40000

10: Contin!enc 45500

.otal Stratu cost 500500

*ale &: onthly !$

Inventory $!$Depreciation C%urniture >DepreciationC

Staff &>!

6tilities $&!

"ther e+penses $J (!

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F&!>((

*ale (: Kariale 1ost@estaurant

Sales $J

Kariale cost (J

1ontriution argin ?J

*ale ;: Brea'evenpoint

2rofit LBrea'even 2oint onthly L$(&!$F

Dailysales L;!;9

*ale >: Income statement and Sales 2ro,ection for threeyears

$>J &J

&$( &$; &$>Sales $!=! &!?! &!;=;!

K.1ost >;! 9&$! ?;>!&

1ontriution argin $!&9! $!;;F! $!?(=!=

%i+ed 1ost $!$$!(F9 $!$9>!F$9 $!&&;!&$&

Net Income $;F!9; &=(!=; >$;!>==

2rofit argin @atio =J $;J &$J

*ale 9: 2ro %orma Balance Sheet&$&

1urrent 0ssets 1urrent

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7iailities

1ash ;!. 032 &&

03@ salaries2ayale $!

Inventory $&!

2repaid @ent $&!2repaid Insurance 9! *otal 1.7iai (&

"ther ;>!>7ong5term7iailities

*otal 1urrent 0ssets ?;>!>. 7oan 9

%i+ed and 7ong *erm

0ssets

%urniture (! 1apital >9!>

!

DMcor 9!

*otal %i+ed 0ssets $(>!

*otal 0ssets ==!>*otal 7ia 1apital ==!>

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.a/le 7$ ,ro (orma Cash (los 2012 .a/le 8$ Ratios

2013

;18000001ash outflows RO* 16

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Business Plan Mansour