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COMPUTER SHOP BUSINESS PLAN

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A COMPUTER SHOP

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BUSINESS PLAN CONTENTS

1. EXECUTIVE SUMMARY

1.1 Brief summary of the business

1.2 Profitability of the business

2. STATEMENT OF PURPOSE

2.1 Goals of starting this business

2.2 How will the business help the owner achieve his goals

3. BUSINESS DESCRIPTION

3.1 Location

3.2 Business ownership

3.3 The industry

3.4 Short term and long term goals

3.5 Entry and growth strategies

3.6 Start-up capital

3.7 Funding

4. SERVICES

4.1 Desktops.

4.2 Laptops.

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4.3 Servers.

4.4 Printers.

4.5 Computer accessories.

4.6 Networking hardware and accessories

4.7 IT Consultancy services

5. OPERATION PLAN

5.1 Computer shop

5.2 Suppliers

5.3 Store

5.4 Workshop

5.5 Technicians

5.6 Customer service

5.7 Insurances

5.8 Licences

6. MARKETING STRATEGIES AND IMPLEMENTATION

6.1Potential customers

6.2 Competition

6.2.1 Competitors

6.2.2 Competitors strengths

6.2.3 Competitors weaknesses

6.2.4 Capitalizing on their weaknesses

6.3Market share

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6.4Pricing strategies

6.5Advertising strategies and promotion strategies

6.6Sales tactics

6.6.1 Over the counter

6.6.2 Telephone sales

6.6.3 Word of mouth

6.6.4 Web based selling

7. SWOT ANALYSIS

7.1 Strengths

7.2 Weaknesses

7.3 Opportunities

7.4 Threats

8. ORGANIZATION AND MANAGEMENT

8.1 Organization chart

8.2 Key personnel- qualifications, posts, duties and responsibilities

8.3 Other staff

8.4 Recruitment and training

8.5 Salary summary

8.6 Incentive policies

8.7 Staff guidelines

8.7.1 Working hours

8.7.2 Code of conduct

8.7.3 Property damage

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8.7.4 Staff uniforms

6 POTENTIAL RISKS

6.1 Risk analysis

6.2 Managing risks

7 EXIT STRATEGIES

7.1 Closure of business

7.2 Sale of business

7.3 Sale of assets

8 FINANCIAL PLANS

1.1 Projected sales analysis

1.2 Projected profit and loss for 3 years

1.3 Projected

1.4 Cash-flow for 3 years

1.5 The balance sheet

9 ATTACHED SCHEDULES

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