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Business plan

YA Lit Publishing Company

This is a project to open the first publishing company for young adult literature in

Romania, for which we have identified a growing demand and an insignificant offer. We

require an additional capital of $1.!!! in order to launch our business.

The YA literature market in Romania

"ur initial mar#eting thrust will be directed to publishing the translation of the winning

titles of the ichael %. &rint' (onor )oo# *ward in the last 1! years, in electronic

format. We will then publish the most successful of the novels in paperbac# format.

"ur long+term policy is aimed at gradually developing the resources to publish all novels

in both traditional and electronic format, as well as creating multi+platform novels that

combine traditional literature and the nternet.

The young adult literature mar#et in Romania is virtually ine-istent. With less than ! /*

novels published in !1 by the major publishing houses (umanitas0 , %itera 01!,Teora 01 and Triton 02, Romania3s /* mar#et is far from developing into a booming

success li#e the 45 mar#et, where over 6,!!! titles are published every year. 7ot only do

Romanian publishing houses mar#et very few /* titles, but they do not focus on

advertising and promoting them as well as they should and do not even consider them a

separate category from 8hildren3s %iterature. /* literature is incredibly successful in the

45, where it has emerged as a quality literature which attracts both young adults and

adults and brings over $9! billion in profits to publishing houses every year.

"ur publishing company sees the same potential on the Romanian mar#et and aims at

turning it into a multi+million dollar industry in the near future, not only by publishing a

wide array of /* literature, but also by launching an aggressive sales and promotion

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campaign. n order to be able to start up our business, we require a loan amounting to

$::::::::.

Company shareholders and staff

%oana ;riguirginia &etric, )ogdan ?uicu and 5imina &opu

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5imina &opu

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publish them after a revision and proof+reading performed by either >irginia &etric or

)ogdan ?uicu. The latter will also be in charge with the financial aspects of the

publishing in itself. (e will draw up financial reports and forecasts, handle e-penditure

and profits and also come up with strategies meant to reach or preserve financial balance.

5imina &opu

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authors from Romania are loo#ing for a publishing house to sign with, while the quantity

of /* literature to be translated from foreign languages is absolutely immense.

The ne-t #ey strategy will be e-panding in more than one location around Romania. We

plan on setting up at least one boo# store by the end of year three, provided that we

manage to hit a positive cash flow by then.

n the short run, we will continue to establish and maintain the relationship with clients as

well as to develop a database of former clients. We will also facilitate the improvement of

our language service system so as to achieve more publicity. oreover, we will also see#

to e-tend our translation capacities by acquiring trained translators for other languages

such as ?utch, ?anish and Russian, therefore gaining access to three other blooming /*

literature mar#ets.

Financial forecasts

(aving closely inspected the current situation, we have concluded that the initial loan of

$1.!!! would cover all costs related to staff, maintenance and printing. We have

summari'ed the costs for the first two years of operation in Table 1 as followsD

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*s the table shows, we e-pect to be able to fully return the loan by year 2. The projected

cash flow is based on estimated e-penses for mar#eting, office rental and supplies, etc.

Bigure 1 illustrates the projected cash flow and Table 1 is the projected cash flow

spreadsheet 0all sums e-pressed in $.