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A Summary for 2014 Campus Compact Civic Engagement Institute
Leslie Boney
February 4, 2014
www.northcarolina.edu
Business Perspectives:
The UNC Listening Sessions
(Joe Friday, Venus, Mars and Engagement)
www.northcarolina.edu
www.northcarolina.edu
What? 8 two-hour “listening sessions” across North Carolina
Who? Regional business leaders (+ reps from campuses, BOG, Governor’s
Office)
When? During strategic planning process, November-December 2012
Why? Check in with business – how are we doing?
Where? Each of seven “economic development regions” + Hickory
How? SBTDC, regional partnerships campuses
How they worked
www.northcarolina.edu
What did we hear? About Sectors That Matter
Consortia of Excellence
Energy, Defense, Data,
Bio+engineering,
Advanced Mftg.
6
4 4 4 4 4 4
3 3 3
0
1
2
3
4
5
6
7
Listening Sessions: Top 10 Regional Economic Development Priorities
Number of Regions
www.northcarolina.edu
Help prepare “job ready” students
Internships
Writing skills
Industry-specific skills -- PSM
Better “fishbowl”
On IP, expertise – tech transfer – REACH NC
Events on campus
How to work with us
Push out/lookin
How can universities help support
growth of businesses?
www.northcarolina.edu
Strategic growth clusters -- Consortia of
Excellence
Specialization
Blur lines between UNC campuses, community
college, business, community groups –
Comprehensive Articulation Agreement, PSM’s
“Big ideas”
www.northcarolina.edu
What did we hear? Hard Skills
Listening Sessions: Top 10 Hard Skills
Hard Skill
Engineering
Biology
Chemistry
Computer Science
Finance & Accounting
Healthcare
Supply Chain / Logistics
Agriculture
Basic Math
Graphic Arts (design, video, photo)
www.northcarolina.edu
What did we hear? Soft Skills
Listening Sessions: Top 10 "Soft" Skills
Soft Skill
Written and Oral Communication
Global / Multiculturalism
Entrepreneurship
Team Work
Working Across Disciplines
Problem Solving
Adaptability
Analytical Thinking
Planning skills
Resilience
www.northcarolina.edu
What did we hear? Competencies
CCL National Survey
Center for Creative Leadership Five Most Important Competencies
Today vs. 20 Years Ago
Today
20 Years ago Self-Motivation/Discipline 44%
Technical Mastery 53%
Effective Communication 40%
Self-Motivation/Discipline 46%
Learning Agility 29%
Confidence 32%
Self-awareness 26%
Effective Communication 31%
Adaptability/Versatility 22%
Resourcefulness 20%
Listening Session Survey and CCL Going Forward
Most Important Competencies to NC's
Business Leaders Today
Communicate Effectively 89%
Integrity and Trust 76%
Self-motivation/Discipline 73%
Collaboration 64%
Customer Focus 53%
Adaptability/Versatility 43%
Adaptability/Versatility 29%
Communicate Effectively 26%
Learning Agility 24%
Multi-cultural Awareness 22%
Self-motivation/Discipline 20%
Collaboration 20%
CCL Most Important Competencies 10
Years from Now
“Universities need to
figure out a way to
teach people about
innovation with the
speed the world is
changing…we all need
to be able to be our
own CEOs.” -
AdvantageWest
participant
www.northcarolina.edu
• Value in listening
• Viewed as a “bargain”
• Technical competence assumed, not a major concern
• Written and verbal communication matters – how to do better?
• Hands-on, applied learning, internships matter – how to do
more?
• Growing value in versatility, adaptability – how to balance?
What did we learn?
www.northcarolina.edu
“The state needs universities that can do two things: produce
graduates with the skills to go to work for companies like mine –
you can’t stop doing that – but also they need to produce
‘creatives” – the kind of people that will create the new enterprises
of tomorrow.”
• Jim Whitehurst, CEO, Red Hat, January 24, 2014 at
announcement of NC “Jobs Plan”
Another way of putting it
www.northcarolina.edu
Venus Mars
New book title? “Community engagers are from
Venus; economic developers are from Mars”
www.northcarolina.edu
Venars
The next generation of college students need to be
able to live on Venus and Mars
www.northcarolina.edu
Leslie Boney
VP, International, Community and Economic Engagement
UNC General Administration
919.843.7338
Materials and regional meeting summaries at:
http://www.northcarolina.edu/public_service/econ_dev/strat1.htm
Questions?
