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Business Operations

November 2011 Activities

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This month the focus for this portfolio is on consumer engagement on sustainability, which is a vitally 

important part of a sustainable future. As a key component of this focus, 2degrees are proud to work in

 partnership with IBM’s Smarter Planet initiative to bring about the IBM Summit 2011 , which will address the

issue of catalyzing behavioral change in UK consumers. We will run a range of activities on the platform to

 get to grips with consumer engagement in addition to the follow-up and ongoing discussion from the

Summit itself, including a look on what the sustainable consumer will want 2020, how the idea of 

 gamification can help, and how to translate your sustainability goals and projects to consumers in an

effective manner. 

Nudge or push? Engaging the

sustainable consumer 

The IBM Summit 2011 – Start

Now, Start Today!

TUESDAY NOVEMBER 1ST

 

On Tuesday November 1st, IBM, together with partners including Start and The

Marketing Society, will be hosting a free-to-attend one day Summit in London. It

is an event dedicated to people working in B2C organizations, NGO's and

academia who want to address the issue of catalyzing behavioral change in UK

consumers to achieve a more sustainable future for us all.

 Also see: Encouraging Sustainable Behaviours - what incentives are effective?  

Translating Sustainability:

Investors & chief financial

officers

THURSDAY NOVEMBER 3RD

 

3:00 P.M. (GMT)  /  11:00 A.M. (EST) 

In this next installment in our series on Translating Sustainability, we will explore

how the sustainability team can translate their goals and projects for their Chief 

Financial Officers, as well as their investors.

Speakers: AJ Goodman, Vice President, Strategic Communications, FTI Consulting 

 Also see: The Emergence of the Chief Sustainability Officer - white paper  , Translating Sustainability: Making Sustainability Part of Business as Usual 

Follow-up from IBM Start

Now! Summit 

WEEK BEGINNING 7TH

 NOVEMBER 

Following the IBM Start Summit which will explore consumer communication and

engagement, we will invite a number of key contributors to continue the

discussion on 2degrees. Also available to download will be an e-book

summarizing the main outcomes and best practice discussed at the event.

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Business Operations

November 2011 Activities

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Translating Sustainability:

Customers and consumers 

THURSDAY NOVEMBER 10TH

 

3:00 P.M. (GMT)  /  11:00 A.M. (EST) 

Next in our series on how to translate sustainability across your organizations, we

will focus on practical tips for communicating your sustainability projects and

goals to consumers, as well as engagement and feedback processes.

Speakers: Rachael Clay, Director, Ethicore and Simon Evans, Media Relations

Manager, Thames Water 

 Also see: Do consumers really care about sustainability?, Making the case for

sustainability - great quotes 

Consumer Futures 2020

WEEK BEGINNING 14TH

 NOVEMBER 

What might consumers be buying in 2020? How might they buy it and where

might it come from? Based on this report from Forum for the Future, this blog willkick off a discussion on tomorrow’s consumer choices and its impact on

sustainability

Reducing Business Travel

through Employee

Engagement 

WEDNESDAY NOVEMBER 16TH

 

3:00 P.M. (GMT)  /  11:00 A.M. (EST) 

Reducing employee business travel is a significant way to save both cost and

improve your CO2 emissions. This webinar will share a case-study from Natural

England on how they reduced employee business travel by over 40%, and explore

best practice in employee engagement on travel.

Speakers: Paul Hinds, Head of Sustainability, Natural England 

Also see: Personal Carbon Statements – Engaging Individuals, Engagingemployees on sustainability – the middle management challenge 

Rising energy costs &

security of supply: Impact on

energy business cases 

THURSDAY NOVEMBER 17th

3:00 P.M. (GMT)  /  11:00 A.M. (EST) 

Do you take into account the likely increases in energy prices when producing

your business cases? What about the fact that energy efficiency and renewable

energy projects might provide security of supply in the future? This webinar will

explore and how these could be incorporated in business cases.

Speakers: to be confirmed 

 Also see: Building a Business Case for Energy Efficiency Projects 

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Business Operations

November 2011 Activities

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Carbon Reduction

Commitment Performance

League Table 

TUESDAY NOVEMBER 22ND

 

3:00 P.M. (GMT)  /  11:00 A.M. (EST) 

Assuming the first annual CRC Performance League table is published as expected

in late October / early November, this webinar will analyze the trends from the

first league table, the likely impact on future CRC efforts, and best practice for

preparing for next year’s Performance League table.  

Speakers: to be confirmed 

 Also see: Simplifying the CRC: DECC proposals 

Engaging Consumers on

Sustainability: Best

practice 

THURSDAY NOVEMBER 24th

 

3:00 P.M. (GMT)  /  10:00 A.M. (EST)

This webinar will summarize best practice on consumer engagement on

sustainability, including internal strategies and processes, communication

channels and engagement tips, based on the outcomes of the IBM Start! Summitand focused discussions on the platform.

Speakers: Richard Whitaker, Marketing Manager, IB and Lucy Shea, CEO, Futerra

 Also see: Sustainability's effect on purchasing decisions , Engaging Consumers in

Sustainable Consumption 

CRC in Practice: Help or

hindrance?

WEEK BEGINNING 28th

NOVEMBER 

With the Carbon Reduction Commitment Scheme now running, we will

 produce a number of podcast and email interviews with CRC Participants,

asking their views on how the CRC has helped (or hindered) their energy 

management progress.

Coming next month:

In December, we’ll be exploring some of the following topics: 

Sustainability Performance: Producing and managing a sustainability strategy

Translating Sustainability: Board-level engagement

ISO 50001: What does it mean for your business?