THE FOOD BRIDGE

www.ifoodbridge.com

Business Models1

1 Please notice that in order to reach a comprehensive understanding of our business models and services you also need to review our “Index of Servicesls”.

1. CONSULTING

2. DISTRIBUTION

3. NESTING 4. MARKETING & BRAND BUILDING 5. PRODUCTION, PROCESSING, INVESTMENT 6. PARTNERSHIP 7. RESEARCH & DEVELOPMENT 8. TRAINING

THE FOOD BRIDGE

www.ifoodbridge.com

1. CONSULTING

The Food Bridge provides a wide variety of consulting services. Please see our latest Index of Services.

Our consulting creates the basis of a successful execution stage.

Our experience leads us to be extremely cautious when advising market entry strategies or brand building paths. We do not improvise and avoid any involvement in projects that lack sufficient preparation for action.

2. DISTRIBUTION

Through The Food Bridge, we help companies to grow their business in new and existing markets.

We expand our clients' access to local knowledge, their distribution platform, their revenue sources and opportunities, and their market shares.

The “Distribution” model normally entails the provision of various consulting and execution services (Ref. See latest Index of Services). The proper service plan and package shall be developed for the specific client and product.

3. NESTING

We provide a nest or incubation platform to companies that either (i) would like one stop service for all its market entry needs; or (ii) would like to set up an independent platform of their own in the long term and need to speed up the required knowledge for a successful market entry (“temporary nesting”).

The “Nesting” model normally entails the provision of various consulting and execution services (Ref. See latest Index of Services). The proper service plan and package shall be developed for the specific client and product. 4. MARKETING & BRAND BUILDING Following our solid track record in brand building, leading international players continue to entrust The Food Bridge with their brand management.

THE FOOD BRIDGE

www.ifoodbridge.com We have been able to effectively integrate their products into the local market while maintaining their international identities. Brands are launched and developed according to marketing plans defined and agreed by both The Food Bridge and its partners.

The Brand Building Model normally entails the provision of various consulting and execution services relating to “Marketing and Brand Building” as they appear in our latest Index of Services. The proper service plan and package shall be developed for the specific client and product. 5. PRODUCTION, PROCESSING, INVESTMENT Catering to customers' specific needs, The Food Bridge develops specific projects for particular products and channels; and bridges investments opportunities for strategic business developments. Our company repeatedly created brand-new SKUs originally not available overseas, wining strong market demand. Whether investments take place in China or in the Southern Hemisphere, The Food Bridge adds value to the parties by understanding the value chain and the corresponding market trends.

This model normally entails the provision of various consulting and execution services related to “production, processing and investment” (Please also see our Index of Services). The proper service plan and package shall be developed for the specific client and product. 6. PARTNERSHIP In many occasions our clients´ projects require investment, and a long term effort. The Food Bridge is open to analyze some of those projects in order to eventually make the decision to jointly undertake those projects with the clients. We believe in our clients and we invest together with our clients when we share the long term vision. 7. RESEARCH AND DEVELOPMENT We are constantly building relationships with research and development centers and academic centers and universities focused on new food technologies. We understand the need of all these centers to be able to contrast their research and

THE FOOD BRIDGE

www.ifoodbridge.com developments with the real business environment of different countries. We are highly interested in continuing this process and our focus is to facilitate the entrance into China of new technologies. We are also exploring different ways in which our different offices in different continents can create value by putting together “the right sections of the value chain”, whether by sourcing the right in-put materials in South America, and the right technologies in the U.S. or by processing and manufacturing the corresponding products in China. 8. TRAINING Some products require extensive brand training and technical skills. Our marketing team works in close coordination with our partners to provide brand training and our tech- support team also provide demonstrations and hands-on training for professionals conducted by different well-known Chinese and foreign chefs. Sponsorship of overseas training for local company will be also provided by different food project.