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Institute of Technology Management
University of St. Gallen
CAS-HSG – CERTIFICATE OF ADVANCED STUDIES
BUSINESS MODEL INNOVATION
THE LEADING PROGRAM FOR THE DESIGN OF INNOVATIVE BUSINESS MODELS
WELCOME
There are many companies with excellent technological products. In particular, Europe is characterized by companies with sophisticated product innovation and process innovation ability. Why did many of these firms, that had been well known for their products for many years, suddenly lose their competitive edge? Within a short period of time strong companies such as AEG, Grundig, Nixdorf Computers, Triumph, Brockhaus, Agfa, Kodak, Quelle and Schlecker disappeared. What did they do wrong? The answer, although painful, is simple: these firms failed to adjust their business model to a changing external environment.
In today’s business environment the ability to develop innovative business models is an essential condition to maintain long-term competiveness. In a more and more dynamic and complex market environment it is not sufficient anymore to build on innovation mechanisms that are limited to products and processes. The innovation of business models is the key element to transform innovative products into unique customer value. However, in Europe there are still only a few companies such as Hilti, LafargeHolcim or Nestlé that have addressed this perspective and successfully innovated their business model. Most inspiring examples are still located in the Silicon Valley. Amazon, Google, Apple, all of them continuously overcome established industry borders by applying new business models.
In this Business Model Innovation Certificate Program (BMI-CAS) leading experts from University of St. Gallen, Stanford University and accomplished practitioners teach you the necessary knowledge and tools to systematically innovate your business model. In four different modules, that take place on the executive campus of St. Gallen University and in the Silicon Valley as well as on site in your company, you learn how to break through the dominant industry logic and how to rapidly design innovative business model prototypes.
Two well established methodologies represent a key role in doing so: The Business Model Navigator™ and Design Thinking. The Business Model Navigator, a concept developed in St. Gallen at the Institute of Technology Management, has successfully been applied for the creation of new business models at companies like Bosch, Hilti, SAP, ABB, Sennheiser and PWC, but also in several European startups. The concept of Design Thinking, a human-centered approach targeting the rapid design and testing of innovation prototypes is taught by one of its pioneers, Prof. Dr. Larry Leifer from Stanford University.
Additionally, first-hand insights on innovation by SAP, Autodesk and Tesla gained during excursions in Silicon Valley and a Design Thinking & Leadership workshop contribute to a learning experience that is unique in executive education.
Prof. Dr. Oliver GassmannUniversity of St. Gallen
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Prof. Dr. Larry LeiferStanford University
VALUE PROPOSITION
TEACHING AND APPLICATION OF OUR RESEARCH BACKED & INDUSTRY PROVEN
METHODOLOGY FOR THE STRUCTURED DEVELOPMENT OF BUSINESS MODEL INNOVATION
Creating best practice insights through
• Case Studies
• Company visits in Europe and in the Silicon Valley
Dialogue with accomplished industry experts and
academic leaders from St. Gallen, Berkeley & Stanford
Providing a highly valuable network of peers and a
forum for discussion
Implementation and assessment of a business model
innovation project in your company
« BASF has been working for more than five years with the
Business Model Navigator™. It has led to concrete business
concepts and also created a more open mindset. We applied
the methodology [...] in various environments and industries
– and it worked fantastically! »
Dr. Petra Bachem
VP Marketing & Sales
4
A DIVERSE GROUP OF INSPIRING PEERS
The program is designed for senior
executives and entrepreneurs who
have the experience and capability to
drive business model innovation in
their team, their project, their business
unit or company.
We are looking for participants who
are responsible for
• Business Development
• Strategy and Process Management
• Innovation Management
Our experience in existing executive
programs has shown a great diversity
of functions and sectors among
course participants, an unique chance
for exchange of business experience
and perspectives that facilitates to
overcome blind spots of an industry.
« We applied the Business Model Navigator™ in a 3-day
workshop format with a key customer. Apart from jointly
developing a promising business model option, the common
experience has also strengthened our bonds for future
intensive co-operation. »
Dr. Susanne Schröder
Innovation Manager
5
MODULE IV LEADING CHANGE June 26-30, 2017 – St. Gallen, Switzerland
« Working with the Business Model Navigator™ helped us
not only to structure our internal approaches better, but
drove us also to analyse and understand our competitors‘
business models and therefore their and our position in
the market space. »
Dr. Reiner Fageth
Management Board
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Leading experts from academia and industry, dynamic hands-on sessions and real world
implementation, tailored to your individual needs.
This is the broad outline of a systematic program that consists of four modules spread over a period
of five intense months. On the following pages you will find more information about each module.
PROGRAM OVERVIEW
MODULE I THE BUSINESS MODEL NAVIGATOR March 06-10, 2017 – St. Gallen, Switzerland
MODULE II DESIGNING BUSINESS MODELS April 03-07, 2017 – Silicon Valley, USA
MODULE III IMPACT & IMPLEMENTATION April 10-14, 2017 – Remote at Your Company
« Product innovations alone won‘t be enough to ensure
our company‘s continuing success; we want to encourage
our people to turn more of their attention to new types of
business models. The Business Model Navigator™ helps us
to foster creativity and think in other dimensions. »
Dr. Volkmar Denner
Chief Executive Officer
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THE PROGRAM JOURNEY
LEARN & UNDERSTAND THE ELEMENTS OF A
BUSINESS MODEL
CRITICALLY REFLECT WEAKNESSES OF YOUR CURRENT BUSINESS MODEL
PROTOTYPING TO TEST THE MOST CRITICAL HYPOTHESES OF THE NEW MODEL
CREATE NEW BUSINESS MODEL IDEAS & SELECT THE
MOST PROMISING ONES
IMPLEMENT A NEW BUSINESS MODEL & BUILD A COMMUNITY OF PEERS
PITCH YOUR IDEAS, GET EXPERT FEEDBACK &
ANTICIPATE CHALLENGES
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Module I
The Business Model Navigator
Dates: March 06-10, 2017
Location : University of St. Gallen, Switzerland
A dynamic start to the fundamentals of Business Model Innovation. From the very beginning we encourage you to think critically and to challenge your own established assumptions: a key element of Business Model Innovation.
Case studies and group workshops supplement the Business Model Navigator that serves as the theoretical basis to understand business models, their interplay and innovation. A closer look is taken on digital transformation and the potential of IoT and Industry 4.0 for Business Model Innovation.
• Systematically understand business models and their interrelations inside from theory as well as real world examples
• Gain sensitivity for the business model of your organization and its weaknesses
• Become aware of blind spots that origin from your industry perspective
• Learn how to use the tools of the Business Model Navigator to systematically identify potential new business models
Away from daily business the executive campus of the University of St. Gallen opens the chance for new strategic insights on the different aspects of your current business model. Get to know the other participants, a group of inspiring personalities and exchange your experience.
OVERVIEW
KEY BENEFITS
HIGHLIGHTS
Business Model InnovationCAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
9
Module II
Designing Business Models
Dates: April 03-07, 2017
Location : Silicon Valley, USA
Hands-on design thinking sessions with one of its most accomplished pioneers Professor Dr. Larry Leifer from Stanford University. Design Thinking is a human-centered approach that integrates expertise from design, social sciences, business and engineering. It is widely used in the rapid design of prototypes and the development of business model innovations.
The module is being divided into seminars in which the methodological knowledge is imparted and complemented by excursions to some of the world’s most innovative firms such as SAP, Autodesk and Tesla, which act as a transition phase from theoretical knowledge to real world application. By the end of the module, workshops play a key role for the development of a business model prototype that you continue to drive towards implementation in the subsequent Impact & Implementation Session.
• Experience the university culture and grasp the entrepreneurial spirit interacting with students and faculty members
• Learn to leverage principles of business model design for your own innovative ideas and get support from sophisticated experts building a business model prototype for your organization
• Understand and learn how to speed up the verification phase in business model projects
KEY BENEFITS
OVERVIEW
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Module III
Impact & Implementation
Dates: The time between Module II & IV is used to drive and support the implementation of the BMI Methodology in your company
Location : Remote at your company
An intense time of adaption & implementation. Applying the knowledge and methods learned in the previous modules, this phase is the most intensive but also a very valuable part of the program: You develop a detailed concept of your most promising business model, test the most critical assumptions and drive towards the implementation in your company. Here we support you with advice on how to address the most critical challenges occurring during the project via a virtual expert sessions.
• Transfer and apply the learnings to your company and industry context
• Rapidly develop a business model prototype within your company and collect regular feedback
• Build hypotheses and check your assumptions with your peers and colleagues in your company as well as the external environment
• Learn managing and leading your team through your innovation challenge
• Identify and learn how to overcome barriers to strategic change
OVERVIEW
KEY BENEFITS
Business Model InnovationCAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
11
Module IV
Leading Change
Dates: June 26-30, 2017
Location : University of St. Gallen, Switzerland
After the implementation phase in your organization it is time for reflection and addressing the human side of change. A key element of this module is the presentation of your innovation project in front of the course. Receiving feedback from our experts and other participants with diverse industry backgrounds represents an essential source for insights about further optimization of your business model.The seminar sessions of this module deal with:
• Leading change for business innovation projects
• Organizational energy in innovation leadership
• IP Management: How to effectively leverage and protect innovation?
• Understand the drivers of change and apply leaders
• Receive useful opinions from peers and scholars about your project progression
• Learn how to apply the new gained knowledge and methods to continue with the implementation of your innovation project
KEY BENEFITS
OVERVIEW
COURSE LEADERS
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Prof. Dr. Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen. He is Managing Director of the Institute of Technology Management and is head of the global field of Entrepreneurship and Innovation at the University of St. Gallen. Until 2002 he worked for Schindler, leading its Corporate Research department as VP of Technology Management. He is co-founder of the BMI-Lab which focuses on Business Model Innovation. Over a course of five years at the University of St. Gallen, Oliver and his team studied over 350 business model innovations which led to a revolutionary and practical framework of how to design new business models: The Business Model Navigator™. He also co-founded the advisory group BGW and the think tank GLORAD Shanghai-St. Gallen on global innovation as well as the Entrepreneurial BMI Clinic in Berlin which incubates start-up companies in Europe’s hottest start-up scene. He did research at prestigious institutions like Berkeley (2007), Stanford (2012) and Harvard (2016) and is author of over 350 publications, of which several were awarded with prices like the RADMA Award (1998). In 2014 he was awarded Leading Researcher by IAMOT in Washington and nominated for the Scholarly Impact Award by the prestigious Journal of Management (2014). He advised several Fortune 500 companies and is frequent Keynote Speaker. Today he serves as a member in several academic, economic and political boards, such as a member of the International Advisory Board of the Google Research Institute for Internet & Society and Zühlke.
Prof. Dr. Larry Leifer is a Professor of Mechanical Engineering in the School of Engineering at Stanford University. He joined the faculty in 1976 after serving as an assistant professor at the Swiss Federal Institute of Technology, Zurich, and 4 years at the NASA Ames Research Center’s Human Information Processing laboratory. He has served as founding director of the Stanford Veterans Administration Rehabilitation Engineering R&D Center; Smart Product Design Lab; Center for Design Research (CDR); Stanford Learning Lab; and Hasso Plattner Design Thinking Research Program at Stanford. Research themes include: 1) creating collaborative engineering design environments for distributed new product innovation teams; 2) instrumenting that environment for design knowledge capture, indexing, reuse, and performance assessment; and 3) design-for-sustainable-wellbeing. His top R&D priorities include, d.swiss, human-robot teamwork experience design, and the notion of a pan-disciplinary PhD program in Design. He has been granted an honorary doctorate by the Royal Institute of Technology, Stockholm, and is an honorary fellow of the Design Society.
Business Model InnovationCAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
PRELIMINARY SPEAKERS OF THE PROGRAM
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Prof. Dr. Karolin Frankenberger is an Assistant Professor at the Institute of Technology Management of University of St. Gallen and head of the competence center Business Model Innovation.
Prof. Dr. Alexander Ilic is an Assistant Professor at the Institute of Technology Management of University of St. Gallen and the Director of the Auto-ID Labs ETH Zürich / University of St. Gallen.
Dr. Reiner Fageth serves as CTO of CeWe Color, overseeing the company‘s daily operations of the technical, research and development divisions.
Prof. John Danner is an UC Berkeley & Princeton faculty member where he teaches MBA courses on entrepreneurship, as well as other graduate courses on business model innovation and strategies for startups.
Espen Sivertsen is CEO of Type A Machines. Type A Machines produces a complete 3D ecosystem of digital design and fabrication solutions.
Prof. Dr. Dietmar Griechnik is Professor of Entrepreneurship and director of the Institute of Technology Management at the University of St. Gallen.
Dr. Michaela Csik is co-author of “The Business Model Navigator” (Pearson/Financial Times) and works as a Global Project Manager for New Business Models at LafargeHolcim. In her position, she is responsible for the group-wide set-up and implementation of Innovation methods and processes related to the design and implementation of new business models.
“The Business Model Navigator”
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The Institute of Technology Management was founded in 1989
as one of the first institutes in Europe. It operates a research
program, focusing predominantly on the development of real life
problems in close interaction with leading international companies.
Its director, Prof. Dr. Gassmann, is one of the most cited innovation
scholars worldwide.
For more than 100 years the University of St. Gallen has
established the international reputation of the city as a center of
knowledge and education.
Financial Times Ranking:
No.1 among Business Schools worldwide with its Master in Strategy
and International Management
Handelsblatt Ranking:
No.1 among German speaking
Business Schools
The Business Model Navigator
published by Hanser and Financial
Times Publishing has been cited
as a „sensation“ by the leading
German newspaper F.A.Z. and
rapidly became a bestseller.
Business Model InnovationCAS-HSG - CERTIFICATE OF
ADVANCED STUDIES
15 days of attendance divided into three modules plus the opportunity for the adaption of learnings in your own business during module III.
Executive Campus, University of St. Gallen Silicon Valley, Palo Alto, Stanford
St. Gallen: German or English Silicon Valley: English
19’500 CHF
including lunch, tuition fees, snacks and course material,not including travel expenses and costs for overnight stays
We will be happy to recommend you suitable accommodations close tothe center and the course locations in St. Gallen as well as in Palo Alto.
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The Certificate Course Business Model Innovation can be integrated into the Executive MBA of the University of St. Gallen.
For application please visit http://www.innovation-hsg.com/registration/
GENERAL INFORMATION & CONTACT
15
THOMAS MÖLLERS Program Manager
Phone: +41 71 224 7227E-Mail: [email protected]
For help and information related to this program, please do not hesitate to contact me. I am pleased to provide assistance for your individual planning.
OVERVIEW
WORKSHOP LOCATIONS
PROGRAM FEES
ACCOMMODATION
ECTS CREDITS
INTEGRABILITY
REGISTRATION
PROGRAM LANGUAGE
MODULE I MODULE II MODULE III MODULE IV
March 06-10, 2017 April 03-07, 2017 June 26-30, 2017
St. Gallen, Switzerland
Silicon Valley, USA
Remote at your company
St. Gallen, Switzerland
More Information on www.innovation-hsg.com
INSTITUTE OF TECHNOLOGY MANAGEMENT – UNIVERSITY OF ST. GALLEN
