Business Model Generation and Energy Informatics

Richard T. Watson, University of Georgia, USATyler Williamson, University of Georgia, USA

Marie-Claude Boudreau, University of Georgia, USASiyuan Li, University of Georgia, USA

Zhenxiang Zeng, Hebei University of Technology, China

Business Model Generation

• A technique to capture the essential features of an organization’s business

• Results in a clear picture of how an organization creates, delivers, and captures value

Business Model Generation Canvas

Energy Informatics

• Energy + Information < Energy• Concerned with analyzing, designing, and

implementing systems to increase the efficiency of energy demand and supply systems

• Requires collection and analysis of energy data sets to support optimization

Our goal is to add a layer to the Business Model Generation Canvas

to stimulate Energy Informatics thinking

Framework Architecture

Energy Informatics Layer

Business Model Generation Layer

Energy Informatics Canvas

Examples Canvas

Questions for Consideration

• Do we have good questions for each segment of the canvas?

• Should there be several canvases for different audiences?– External– Internal

• What are some good Energy Informatics examples to stimulate thinking?

• Is there a better way to link Business Model Generation and Energy Informatics?

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Sources

• Osterwalder, A., & Pigneur, Y. (2009). Business model generation. A handbook for visionaries, game changers, and challengers. Amsterdam: Modderman Drukwerk.

• Watson, R. T., Boudreau, M.-C., & Chen, A. J. W. (2010). Information Systems and environmentally sustainable development: Energy Informatics and new directions for the IS community. MIS Quarterly, 34(1), 23-38.