Creating a Project Vision Statement

• Decision makers must clearly articulate why balanced scorecard was chosen

• Reasoning must be communicated throughout the organization

Why We’re Doing What We’re Doing

Internal Factors• Stakeholders are demanding

more transparency and accountability

• New leadership has new vision • Your organization has acquired

a smaller company • The composition of your

workforce is changing • Your organization now

includes multiple locations that require a unifying strategy

External Factors• Competition is increasing• Marketplace is changing, so

the company will have to evolve quickly

• Customers want something new/different

• Supply chain is changing• Corporate governance rules

are changing and your organization must comply

Creating a Project Vision Statement

Why We’re Doing What We’re Doing

Creating a Project Vision Statement

“We at Acme Widgets are going to develop and implement a balanced scorecard to collect and report data that will reflect how we are meeting our strategic objectives. This scorecard will communicate this information in a clear manner to all interested parties, including employees, the leadership committee, and our stakeholders. We will use this data to develop initiatives that will solidify and increase our market position in Acmeville, USA.”

Why We’re Doing What We’re Doing