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Business ManagementUNIT 4 - AOS 1 - SAC 1
Tuesday 25 July This SAC will have 10 minutes reading time and 65 minutes writing time.
The SAC is a Test/Structured Questions
The total SAC contributes to 50/100 of SAC marks allocated for Unit 4.
Name ____________________________________________
Note: The grade or score for this task is only part of the internal assessment for this Unit. Your total School-assessed Coursework score may change as a result of statistical moderation by VCAA.
Grade/Score: ______Satisfactory Completion? S/N (Provisional)
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Write in blue or black pen. No pencils or pacers. Additional writing space is available at the end of the question and answer booklet. Clearly label all answers with the appropriate section and question number.
VCE BUSINESS MANAGEMENT
1
UNIT 4 AREA OF STUDY 1
Performance Descriptors
Unit 4Outcome 1
Explain the way business change may come about, use key performance indicators to analyse the performance of a business, discuss the driving and restraining forces for change and evaluate management strategies to position a business for the future.
DESCRIPTOR: typical performance in each range
Very low Low Medium High Very high
Limited explanation of the way business change may come about.
Some explanation of the way business change may come about.
Relevant explanation of the way business change may come about.
Detailed and relevant explanation of the way business change may come about.
Extensive explanation of the way business change may come about.
Limited explanation of case studies and contemporary examples of business management applicable to evaluating key performance indicators and sourcing business opportunities, based on minimal research.
Brief analysis of case studies and contemporary examples of business management applicable to evaluating key performance indicators and sourcing business opportunities, based on limited research.
Appropriate analysis of case studies and contemporary examples of business management applicable to evaluating key performance indicators and sourcing business opportunities, based on sound research.
Detailed analysis of case studies and contemporary examples of business management applicable to evaluating key performance indicators and sourcing business opportunities, based on relevant research.
Critical analysis of case studies and contemporary examples of business management applicable to evaluating key performance indicators and sourcing business opportunities, based on extensive research.
Very limited discussion of the driving and restraining forces for change and management strategies to position the business for the future.
Some discussion of the driving and restraining forces for change and management strategies to position the business for the future.
Relevant discussion of the driving and restraining forces for change and management strategies to position the business for the future.
Insightful discussion of the driving and restraining forces for change and management strategies to position the business for the future.
Sophisticated discussion of the driving and restraining forces for change and management strategies to position the business for the future.
Very limited interpretation of key performance indicators to analyse business performance.
Some interpretation of key performance indicators to analyse business performance.
Relevant interpretation of key performance indicators to analyse business performance.
Precise and relevant interpretation of key performance indicators to analyse business performance.
Complex interpretation of key performance indicators to analyse business performance.
Basic comparison and description of Lewin’s Force Field Analysis and Porter’s Generic Strategies Approach.
Some comparison and evaluation of Lewin’s Force Field Analysis and Porter’s Generic Strategies Approach.
Relevant comparison and adequate evaluation of Lewin’s Force Field Analysis and Porter’s Generic Strategies Approach.
Thorough comparison and well-considered evaluation of Lewin’s Force Field Analysis and Porter’s Generic Strategies Approach.
Sophisticated comparison and critical evaluation of Lewin’s Force Field Analysis and Porter’s Generic Strategies Approach.
2
Question 1 (14 marks)
a. Referring to a case study of a business you have researched this year, explain how businesses
identify the need for change in their organisation.
4 marks
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b. Define what is meant by a key performance indicator (KPI).
1 mark
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c. Define the following key performance indicators:
Percentage of market share.
1 mark
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Level of staff turnover.
1 mark
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d. Define productivity growth and explain the impact that an increase in the rate of productivity
growth would have on one business objective.
2 marks
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e. Distinguish between a proactive and reactive approach to change.
3 marks
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f. Explain why it is important for a business to use key performance indicators (KPIs) to analyse its
performance.
2 marks
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Question 2 (14 marks)
Read the following case study:
Coles to follow Woolworths' lead and phase out plastic bags around the country
Supermarket giants Coles and Woolworths have announced plans to phase out single-use plastic bags over the next 12 months. Woolworths is currently giving out 3.2 billion lightweight plastic bags per year.
Woolworths said more durable, re-usable plastic bags would be made available at a cost of 15
cents, along with multi-use hessian bags available.
Announcing the decision in Double Bay, Woolworths Group CEO Brad Banducci said the decision
was about doing the right thing for the environment.
"We've been looking at the feedback we get back from our customers as well as the impact on the
environment, and we think it's an incredibly important thing to do," he said.
Just three hours after Woolworths made its announcement, Coles said it would also phase out
plastic bags in stores around the country over the next 12 months. Coles chief customer officer
Simon McDowell said the company said it had been working towards the announcement for some
time.
"(This decision is) part of our ongoing program to improve environmental outcomes throughout our
business," he said.
The decision has been framed as "cost-neutral", with the savings for the company from supplying
bags offset by slower transaction rates at the checkout. Mr Banducci said the company expected
some customers to be inconvenienced in the short term, but to adjust to the changes.
"Hopefully as they get into the rhythm of the long term of using their own bag or their reusable
plastic bag, they'll find it's a much better way to do their shopping," he said.Source: http://www.abc.net.au/news/2017-07-14/woolworths-to-phase-out-plastic-bags-around-the-country/8709336
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a. Define the concept of Organisational Inertia.1 mark
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b. Describe the key principles of Lewin’s Force Field Analysis theory.
3 marks
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c. Referring to the case study, identify and explain two driving forces from the case study supporting
the change that Coles is looking to implement.
4 marks
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d. Referring to the case study, identify and explain two restraining forces from the case study that may
work against the change Coles is looking to implement.
4 marks
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e. Identify an appropriate key performance indicator that Coles and Woolworths could use to
determine whether their change was successful.
2 marks
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Question 3 (6 marks)
BHP Billiton is one of the world’s top producers of major commodities including iron ore, coal, copper and uranium. Their global headquarters are in Melbourne, Australia. They have a staff of more than 65,000 employees and contractors.
Extract from annual report 2016:
“We prioritise our people’s health and safety and strive to create an environment free from fatalities, injuries and occupational illnesses. Our size and scope allow us to make meaningful contributions to communities and maximise the social and economic benefits of our operations, contribute to economic development and minimise our environmental footprint through innovation, productivity and technology.”
GHG= greenhouse gases
a. Referring to the data provided, analyse the performance of BHP Billiton over the last 4 years.
6 marks
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Question 4 (6 marks)
a. Evaluate the use of Porter’s Generic Strategies for the purposes of a business gaining a competitive
advantage over other businesses.
6 marks
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Extra Writing Space
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