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8/6/2019 Business Intelligence - Week03
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Business Intelligence
(0641611)Lecture Week-3
Pengambilan Keputusan Efektif
Beban: 2 SKS
SEMESTER: VI (Enam)/GenapDOSEN: Djadja Achmad Sardjana, S.T., M.M.
0818-658980 & 0858-61625868
26-May-11 1Business Intelligence IF-UTama
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Current Status
Mountains of Data
What do Ido???
How do I increasesales????
How do I make myproduct better???
Business Users
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Mountains
of Data
From Operational Systems
ERP (Enterprise Resource
Planning) Sales/Order
Inventory
Customer Relationship
Management (CRM)
Web Sites
Orders
Click-stream
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Mountains
of Data
Organizations have lots of data
Data is not in a form that is useful to decision-makers
Not easy to review
Not informative nor insightful
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Todays Inf
ormati
on Fl
ow
Business in 90s invested in transactionalsystems: Supply Chain Management (SCM)
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Manufacturing Resource Planning (MRP)
Finance (budget, forecasting and reporting)
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Proliferation of Data
MRPSCMCRM Finance
OperationsSales FinanceProcure-ment
Silos of data by functional area
Transact
ion
Layer
Reporting
Layer
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Data from Disparate Sources
Region: ARegion: BDiv 2 Div 1
SalesSales SalesSales
Silos of data within large organizations
Transaction
Layer
Reporting
Layer
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Business Intelligence Business is now investing in Business Intelligence
Business Intelligence is about making effective
business decisions
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What is BI?The process by which an organization
manages large amounts of data, extracting pertinent
information, and turning that information into
knowledge upon which actions can be taken.
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What is BI?Business intelligence (BI) is a broad category of
application programs and technologies for gathering,
storing, analyzing, and providing access to data to
help enterprise users make better business
decisions.
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The BI
Cycle
BI
start
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Reas
ons f
or BI
BI enables organizations to make well informed business
decisions and gain competitive advantage.
BI enables organizations to use information to quickly and
constantly respond to changes.
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Benefitsof BI
Improved performance based upon timely andaccurate information
Elimination of guesswork
Expedited decision making
Early visibility of changes:
Customer buying patterns
Supply chain activity
Financial arrangements
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Benefitsof BI
Single Version of the truth
Accurate, timely data available to all levels of the
organization
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BI ActivitiesBI applications include the activities
of:
decision support,
query and reporting,
online analytical processing
(OLAP),
statistical analysis,
forecasting, and
data mining.
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BI Users There are many different users
who can benefit from business
intelligence Executives
Business Decision Makers
Information Workers
Line Workers
Analysts
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BI Solutions-
How to make it happen
Two main components:
Data Consolidation and Storage
Data Retrieval, Analysis andPresentation
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BIC
urriculum Multi-Dimensional Analysis
Data Warehousing
Data Mining
Dimensional Modeling Data Visualization
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The Pr
oblem
Mountains of DataBusiness People
GAP
How do I increasesales????
How do I make myproduct better???
How do I retain
customers?
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Bridging the Gap
Need data storage structures to
facilitate fast analysis of huge
volumes of data
Need software to provide access tothe data, allow flexible manipulation,
and provide meaningful presentation
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Data Storage Structures
Multi-Dimensional Databases
Cubes
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Multi-Dimensional
Databases Measures
Any quantitative expression
Some are designated as Key Performance
Indicators (KPI) Appropriate to the business process.
Dimensions
How we describe the measures:
Product/Customer/Region/Time
These are the Bys
What were ourCustomer Sales by Product Line
by Region by Quarterfor the past two years?.
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Logical Structure
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Multi-Dimensional
Databases (Cubes)
ODS ODS ODS
Data Warehouse
Multi-DimensionalDatabase (Cube)
* ODS = Operational Data Store
Relational
Database
Programs
Business
Intelligence
Programs
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Multi-Dimensional
Databases
Multi-DimensionalDatabase (Cube)
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Softw
are Applications
Multi-DimensionalDatabase
(Cube)
BusinessPerson
BusinessPerson
BusinessPerson
Reporting
Applications
AnalyticApplications
Score Cards
Dashboards
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Analytics Reporting Applications
Limited user interaction
Fulfill a significant portion of an
organizations information needs Analytic Applications
Allow users to visualize and
explore data following their train ofthought
Extensive interactivity
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Analytic Application
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Summary Students learn to:
Create multi-dimensional
databases Create professional quality reports
Use analytics to provide in-depth
data analysis
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SekianSekian dandan
TerimaT
erima KasihKasihSampai berjumpa
di kuliah minggu depan
26-May-11 35Business Intelligence IF-UTama
History ofBusiness
Intelligence-10m36