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Business from the
outsideAmanda Burrell, Captivushttp://captivus.com.au
Wednesday, 13 March 2013
Wednesday, 13 March 2013
media... it’s all about perception
Wednesday, 13 March 2013
media... it’s all about perception
Wednesday, 13 March 2013
media... it’s all about perception
Image formation is a very personal process. Even if people share an experience about an organisation, their impressions and opinions about it might be quite different. Distortions can arise and stereotypes influence perception. This is
why image and reality can be far apart. (Vos & Schoemaker 2006, 8)
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external consumers & clients
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external consumers & clients
suppliers
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external consumers & clients
suppliers government
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external consumers & clients
suppliers governmentcompetitors
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external consumers & clients
media suppliers
governmentcompetitors
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external consumers & clients
media customers
suppliers governmentcompetitors
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ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
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internal
ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
Wednesday, 13 March 2013
internal consumers &
clients
ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
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internal consumers &
clients
employees
ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
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internal consumers &
clients
employeesunions
ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
Wednesday, 13 March 2013
internal consumers &
clients
employeesunions
shareholders
ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
Wednesday, 13 March 2013
internal consumers &
clients
employeesunions
shareholdersintermediaries
ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
Wednesday, 13 March 2013
internal consumers &
clients
employeesunions
shareholdersintermediaries
customers
ANYONE who makes contact with a company should receive the same unified message (Clow & Baack , 2004, 404)
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Wednesday, 13 March 2013
Wednesday, 13 March 2013
not all clients are equal
Wednesday, 13 March 2013
not all clients are equal
80% profits come from 20% client base, activities and efforts. The KEY is to find and nurture the golden 20% (Pareto Principle)
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competitors
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competitorsAre you competing for total budget, generic, product or brand? Next step: PESTL (Elliott, Rundle-Theile & Waller, 2010, 46-8)
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regulator RegulatorWednesday, 13 March 2013
afternoon teaWednesday, 13 March 2013
Business from the insideAmanda Burrell, Captivus http://captivus.com.au
Wednesday, 13 March 2013
Wednesday, 13 March 2013
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human resources
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human resources for the most part, extraordinary
people, teams, and organizationsare simply ordinary people doing
extraordinary things that matter to them (Porras, Emery & Thompson 2007,8)
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Wednesday, 13 March 2013
Wednesday, 13 March 2013
finance and accounting
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finance and accountingIs the HOW trapping you? It is most important to ask
WHAT you do & why, not how well you do it (Merrifield, 2009, 10)
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You may or may not be to blame for what happens to you, but either way you are responsible for doing something about it. (Porras et al.178)
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business administration
You may or may not be to blame for what happens to you, but either way you are responsible for doing something about it. (Porras et al.178)
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shareholders
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shareholders concentrate on finding and keeping good customers, productive employees, and supportive investors for superior results. Loyalty remains one of the great engines of business success. (Reichheld, 1996, 1)
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Wednesday, 13 March 2013
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group (mother) companyWednesday, 13 March 2013
group (mother) company
employees need to know at least the strategic vision and the strategic objectives (Enos, 2007, 87)
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group (mother) company
The single most important cause of strategic failure is a lack of persistent efforts at achieving strategic objectives (Enos, 2007, 89)
employees need to know at least the strategic vision and the strategic objectives (Enos, 2007, 87)
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thank you References
Clow, K & Baack, D, Integrated Advertising, Promotion and Marketing Communications, 2E, Pearson Prentice Hall, 2004Covey, S, Seven Habits of Highly Effective People, Free Press, 2004
Elliott, Rundle-Thiele & Waller, Marketing, John Wiley & Sons Australia, 2010 Enos, D, Performance Improvement: Making it Happen,2E, Auerbach Publications, 2007
Kenny, D, Interpersonal Perception, a Social Relations Analysis, Guildford Press, 1994R, Merrifield, Rethink, A business manifesto for cutting costs & boosting innovation, Addison Wesley Professional, 2009
Porras, J, Emery, S, & Thompson, M, Success Built to Last, Wharton School Publishing, 2007Reichheld, F, The Loyalty Effect:the Hidden Force Behind Growth, Profits Lasting Value, Harvard Business Press,1996
The Pareto Principle, At: http://www.pinnicle.com/Articles/Pareto_Principle/pareto_principle.html, accessed 19/7/12Vos, M & Schoemaker, H, Monitoring Public Perception of Organisations, Boominderwijs, 2006
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