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1. know your audience: 1. How much information does the
reader actually need? 2. What does the reader already know about the subject? 3. Is my writing easy to
understand?
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2. think about the final result:
and choose words accordingly
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3. structure, structure, and structure….
Purpose Background
key messagearouse interest
explanationarrange ideas
Details What next?
supporting materialsexamples
whowhat when
Subject line Greeting Purpose Main
contentNext steps Closing Signature
4. keep it short
“Brevity is a sister of talent”
but not TOO short :)
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5. do not GOBBLEDYGOOK
a text containing jargon and unnecessarily complex words
WAH
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biz dev ch.ppd.
MSRP
7. use passive forms…
to shift responsibility :),
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8.connect …. sentences
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in addition, however, in contrast, as a result, firstly, secondly, finally, initially, the first stage, therefore, the way I see it, all things considered, meanwhile, at the same time, alternatively, consequently........
‘Small, single, intelligent femaleWishes to meet tall, attractive, non- smoking mule.Please send photos and phone number to Box 242.’
-Hello!-Hello!
Who are you?
9.
If you have or
then
Thanks for your time
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