Smartwatch

Project Overview● We will be touching bases on the following:

○ Company description○ Strategic Focus plans○ SWOT analysis○ Market Project Focus○ Five Year Marketing○ Marketing Program○ Situation Analysis○ Macro-Environment factors○ Financial Projections○ Evaluations/Implementations Plans

Company Description- Founders Larry Page and Sergey Brin met at Stanford

University in 1995. - Since 2000, the company has established different sectors of

technology such as, Google Maps, Google Images, Google Documents, etc.

- In 2004, Gmail was released to serve the emailing technology that has become more and more popular at that time.

- In 2015, we released our newest version of the operating system, the Android Marshmallow.

- The smartwatch will be the first flagship smartwatch from Google that will be compatible with all Android phones

- Also, the new watch will be supported by our very own customer support. The price of the new watch will be cheaper than other smartwatches in the market because a whole new chain of new recycled material is in used for our new watch.

Strategic Focus and Plan“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

Goals● To maintain the quality and image of our name and products● To become the leading brand in smartwatches● To expand our target market to people of all ages so that everyone can enjoy our quality product

Core Strengths● Our company is known for providing quality products for low prices● The Google smartwatch is extremely user friendly● We have a large platform database, our search engine, which can be used to research the consumer’s behavior for better marketing

Sustainable Competitive Advantage

● Google is EPA awarded for investing in clean renewable sources of energy and for

reducing the overall impact on

● We use more renewable energy sources such as windmills and solar power panels

● We use a different type of packaging cardboard that’s environmental friendly

Market-Product Focus● Current Market

○ Introduction stage in the Product Life Cycle○ Slowly increasing○ A 2015 study shows only 9% of U.S households owns a smartwatch

● Target Market○ Primary market will be males and consumers between the age of 25-40○ Target income level of consumers will primary be in the middle class○ Tech Savvy individuals

● Positioning○ Google will have a more user friendly

interface to attract more consumers, andhave them catch on faster.

Five Year Marketing Plan● For Year 1 - Google Smartwatch will start to integrate into the Smartwatch

industry with a projected gross profit of $740M at the end of year 1.

○ We will announce the production of the watch on Google’s Keynote conference.

● For Year 2-5 - It is expected for the growth of Google Smartwatch to be growing at a steady rate.

○ Roughly profiting $200M every year after Year 1.

● By the end of year 5, Google Smartwatch will expect to profit up to $2B.

Marketing Program● Strategy- The concentration of our products will be high quality as well as reasonable prices.

● Product line- The watch comes in four styles: active watch, business-class watch, rubber-band

watch and high-end watch.● Price- Active will be $249.99; business-class will start at $299.99, and high-end will be at

least $1099.99● Unique Product Quality: The watch will run on Qualcomm Snapdragon S4Pro

processor - Batterty- Hardware- Camera

● Promotion

- Advertising on the Internet

● Convention

- Professional developers

● In-store set up

- Service

● Presale event

- Ticket raffle

● Distribution

- 4G LTE

Points of Difference● Unique features includes:

○ Dual Powered (battery and solar powered)○ Made with non scratchable repairable plastic○ 2 Megapixel camera○ 3 days of standby power○ 4G LTE capabilities for all wireless carriers

Self Repairing Plastic

Situation Analysis Strengths

•Globally recognized brand

•Search Engine

•Database

•Unique Features

•High learning product

•Dependence on the internet

•Price

Weakness

Opportunities

•Innovation: development of new apps and services

•Collaboration •Data Mining

•Low consumer adoption

•Privacy concerns

•Rapid technological change

•Substitute Products

Threats

Implementation PlanAccording to the Slice information data trail shown here, in just a few months from April to June after their smartwatch has been released, Apple—our main competitor, sales of the watch have already dwindled from an average of 30,000 apple watches sold a day to 10,000 watches sold a day.

We are going to overtake them in number one in sales by following this plan which will be shown in this next figure.

Our progression of sales over the months are expected to match that of Apple sales, however our units sold per day

will still be higher than Apple or any other smartwatch companies.

Month Average watches sold per day

1st month 70,000

2nd month 60,000

3rd month 55,000

4th month 50,000

Macro-Environment Situation Political Economic

•Unemployment Trends

•Interest rates

● government intervention

Technological

• Impact of new technology

•Life cycles of technologies

•Change in data usage (social media consumer trends)

Social Millennials

Lifestyle

Level of education

Environmental● Renewable Power:

Wind & Solar

● Environmental Friendly packaging

Evaluation

● ROI (Return On Investment)● Consumer data analytics● Online retail vs Pop-up store● $100 Upgrade

Conclusion● Google holds more than 80% of the Android OS service market.● The main goals is to be...

○ user friendly○ affordable○ competitive device to withstand the market

○ main goals is to provide our consumers with a user friendly, affordable, yet competitive device to withstand the market

● Projected sales of 70,000 per day on first month, to about 20 million units sold in first year.

● With the watch being apart of the Google brand we plan to maintain good service and customer loyalty among consumers.