Smart

watch

Inez

Rihui

Anam

Waqas

Dexin

Agenda • Introduction

• Customer Selection

• Value Proposition

• Value Capture

• Scope of Activities

• Strategic Control

• R&D suggestions

Evolution of Smartwatch

Smartwatch Computerized wristwatch

Calls, camera , games,

compass , GPS

calculator,

apps.

Upcoming wearable tech industry

Samsung, Sony, Pebble

Smartwatch:

Building on Smartphone

Upcoming

Wearable

technology

Saturated Market

Declining Usage

Samsung Gear

Specs and Features

• Display (41.4mm)

• Camera 1.9 Megapixel

• MP4HD(720p)

• Playback & Recording

• Bluetooth®

• Accelerometer

• Gyroscope

• Memory 4GB + 512 MB (RAM)

• Dimension 36.8 x 56.6 x 11.1 mm

• 73.8g

• Battery Li-ion 315mAh

Featured Apps

Customer Selection

Sports / Athletes Medical / Elderly

Education / Youth Travel / Adventure

Value Proposition

(Elderly) Wearable

Intelligent alert system

Heart attacks

Parkinson disease

Sudden falls

On-the-go care

Health monitor

(heart beat, hydration - > backlogs)

Medicine reminders

Dietary consumption warnings

Value Proposition

(Sports)

Wearable (ergonomic)

Waterproof

Athlete performance feedback

Instant & real-time

Intelligent & integrate-able to gestures

Monitor & keep track

Dynamic training enhancer

Audio-based, On-the-fly coach suggestion

Value Proposition

(Adventurers / Travelers)

Long Battery Life

Weather-Proof

Water Activities

Instant Information Retrieval

Comprehensive Traveller Tools

Handsfree

Value Proposition

(Youth)

Instant Notifications

Social media

Instant Accessibility of Functions

Music

Camera

Weather-Proof

Always Attended

Existing

Solutions

All in one.

Value Capture

Samsung

GEAR Watch

Travelers

Medical

Sports

Youth

$300

Partner Institutions

exposure

Commission / referral

App Developers

Development platform & license

commission

Data

Specialized apps

Service

Monthly subscription

Travelers

Medical

Sports

Samsung App Developers

Partner Institutions

GEAR Watch

Service

$300

Data

exposure

Commission / referral

Specialized apps

Monthly subscription

commission

Development platform & license

Scope

of

Activities

In-house manufacturing

@ Giheung, Korea

R & D

Collaboration with App

developers

Marketing: Partnerships,

Ads, Endorsement &

Sponsorship

Distribution: both Samsung & third party

outlets

Strategic

Control

Strategic Control

Patents on flexible displays, design etc. Samsung App store

Partner with Hospitals to encourage patients to use

device for health monitoring

Early market capitalization by

targeting all major sectors. Create high

switching costs.

R & D

suggestions

• Flexible screen: wearable fashion accessory

• Smartwatch as an independent device

• Solar energy as a possible source of charging

• Graphene as a battery alternative

• Compatibility with all Android devices

R&D Marketing

& Sales Manufacturing Direct sales Subscription

Fees

Commissions

/ Referrals

Athletes

Elderly

Youth

Travelers

Institutions: 1) Sports Associations 2) Hospitals

3) Schools 4) Travel Agencies

App

Developers

Telcos

Patents

Technical

Support

Specialized

Applications

R&D

SDK Development

Handsfree

User

Friendly

GPS Navigation

Telcos

Samsung &

3rd Party

Distribution

Lightweight

Operates

Applications

Questions?