Bus 111Marie Kroehn

App used on mobile phonesTake a picture or a video add text and send it to a friendCan be viewed for 1-10 seconds before disappearingCan add to “Your Story”

What is Snapchat?

Snapchat was founded by Evan Spiegel and Bobby Murphy while they were studying at Stanford University

Attempted 34 projects before SnapchatLaunched in the summer of 2011 as an iPhone app

called PicabooLater expanded to Android, added video and the ability

to draw on the screenPeople loved it because it was faster than MMS

messages

Snapchat History

Snapchat being used to send inappropriate content Not the main appeal to teens

Cyberbullying The pictures instantly disappear so there is no evidence of what

was said or doneRetrieving the pictures

Can take screenshots, but it notifies the sender On Android the photos are only hidden and can be found with

forensics software Snapchat Hack is an app that allows people to get around

Snapchat’s privacy protection

Snapchat Concerns

Pros: Fast way to reach a large number of people

Can have multiple friends and use the My Story feature

Give people a quick glance at what you offer Similar to a commercial but shorter Allows you to see who is viewing your snaps

and respondingCons:

Only valuable if your customer base has smartphones

Target market would have to be teens and young adults

Need to know how often to snap to keep customers interested, but not becoming annoying

Social Marketing

Snapchat Website http://www.snapchat.com/

Stories YouTube Video http://www.youtube.com/watch?v=-ie5_aaHOhE

Snapchat Website