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Burson-Marsteller offers an unrivalled suite of communications training for clients who themselves are often communications experts and spokespeople in their own right.We create and facilitate training for senior executives from international companies, organisations, associations and governments in the areas of personal communications, public relations, issue and crisis management and public affairs. The experience of our trainers, the proprietary methodologies and technologies that underpin our offering, and the results they achieve are in part why the Holmes Report awarded Burson-Marsteller EMEA Consultancy of the Year in 2008.
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Burson-Marsteller offers an unrivalled suite of communications training for clients whothemselves are often communications experts and spokespeople in their own right. Wecreate and facilitate training for senior executives from international companies,organisations, associations and governments in the areas of personal communications,public relations, issue and crisis management and public affairs.
The experience of our trainers, the proprietary methodologies and technologies thatunderpin our offering, and the results they achieve are in part why the Holmes Reportawarded Burson-Marsteller EMEA Consultancy of the Year in 2008.
LEADERSHIP COMMUNICATIONS COURSES
FOR C-SUITE EXECUTIVESMedia spokesperson training. Standard half- to full-day sessions for spokespeople with customisation for
content, specialty, level. Conducted by award-winning former journalists and spokespeople and other highlytrained professionals.
On-Message training targeting Executive Board members, project committees, and other senior executiveswhere messages are tested in controversial discussions.
Crisis training targeting C-suite and senior communications executives. Modules include workshops on crisismanagement process development; role-plays, scenarios and simulations (versions tailored for live, online andmulti-media); and training in particular crisis management skills.
Public affairs modules including EU Institutions and Decision-Making; Strategies for Effective Lobbying; PublicAffairs and the Media Environment; and Customer Stakeholder Engagement Strategies.
Financial communications training enabling attendees to communicate the equity story. Components alsoinclude preparation for shareholder and analyst meetings and financial roadshows, financial market-orientedpresentations/collateral and Q&A.
Executive coaching. Bespoke training but most commonly focused on Public Speaking and EffectivePresentation Techniques; Communications in Different and/or Specific Cultural Settings; Speech/PresentationCoaching; Analysis and Development Programme for Senior Management; CEO Positioning; and InterpersonalCommunication.
Bespoke industry-specific knowledge forums created for senior management designed to enhance their exper-tise on a specific issue. Examples include Energy & Sustainability; Customised Digital Orientations; the NGOEnvironment and many others.
Blogging for Leaders including guidelines, and do’s and don’ts at a general and customised level.>
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FOR EMPLOYEE GROUPSIssues communication that train employees on the issues a company faces with a view of leveraging their
position as ambassadors on behalf of a company.
Employee engagement programmes and workshops including toolbox development for managers, as wellas vision workshops.
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We offer an experienced team of former award-winning journalists and advisors ofdifferent nationalities and backgrounds; professional and discreet training facilities;tried and tested training and coaching methods; and multilingual capabilitiesthroughout the EMEA region.
> For more informationSee www.burson-marsteller.euor contact Robin Kim [[email protected]] All training tools and methodologies are the proprietary intellectual property of Burson-Marsteller
FOR COMMUNICATIONS DEPARTMENTSDigital media training to better enable professionals to use dynamic platforms and tools to drive business
forward. Modules include Digital Bootcamp (for newcomers); Search-Engine Optimised writing and social mediareleases (skills-focused); Blogging guidelines and management; Digital Tools and how to leverage them;Risks/Opportunities Analysis; and bespoke client workshops.
Intercultural communications enabling senior executives and international communications teams tounderstand the impact of intercultural dynamics on messaging, strategy & planning, buy-in and execution.
Media landscape workshop for audiences new to a country as well as foreign executives or communicationsspecialists. Courses familiarise non-native executives to the intricacies of the complex media landscape andrelevant media consumer mindsets.
Message development workshops that are custom-designed to enable communications teams as well asother executives to define a core positioning, key messages and other content that creates and articulates acompelling, differentiated story -- either overall or on a specific situation or issue.
Function-based communications. Workshop format with personalised evaluations and recommendations forindividual participants. Courses include Investor Relations; Internal Communications, OrganisationalCommunications; Product & Services Launches; Media Relations; Speechwriting; Employee Engagement;and Change & Organisational Performance.
Skills-based communication training for junior and mid-level communications executives including Writtenand Oral Communications; Personal Communications Workshops for Managers; and Leadership andManagement Communications Coaching and Training.
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