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Twiplomacy @Twiplomacy facebook.com/Burson- Marsteller http:// twiplomacy.com

Twiplomacy @Twiplomacyfacebook.com/Burson-Marsteller

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Twiplomacy

@Twiplomacy facebook.com/Burson-Marstellerhttp://twiplomacy.com

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Study Methodology

The study examines the use of Twitter by world leaders. Burson-Marsteller identified Twitter accounts of 264 heads of state and government and their institutions in 125 countries world-wide. The study analyses their Twitter profiles, their tweet history and their connections with each other.

The data was collected on 1 July 2012 and is a snapshot of their Twitter activity.

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Insight #1

120have a personal Twitter account but only 30 leaders tweet themselvesand only occasionally.

Almost

2/3 of all world leaders have a presence on Twitter.

Data as of 1 July 2012

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Insight #2

51,990,656 followers on Twitter.

The 264 heads of state and government have

Data as of 1 July 2012

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Insight #3

Hugo Chávez @ChavezCandanga (3,152,608 followers)

@BarackObama (17,115,077 followers).

@WhiteHouse (2,951,928 followers)

Barack Obama is the most followed leader

Data as of 1 July 2012

6 Data as of 1 July 2012

Insight #476 world leaders are following

and the @WhiteHouse

But President Obama and the White House have established mutual Twitter relations with only three other world

leaders.

@BarackObama

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Insight #5EU President Herman van

Rompuy (@euHvR)

mutually follows 11

other peers.

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The best connected world leader on Twitter

Data as of 1 July 2012

8 Data as of 1 July 2012

26,851 French tweets

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93,888 English tweets

125,220 Spanish tweets

Insight #6World leaders tweet in 43 languages

Spanish leaders are the most prolific

9 Data as of 1 July 20129

Insight #757 out of the 264 profiles are dormant such as the personal accounts of Brazilian President Dilma Rousseff and French President François Hollande who have abandoned their followers since being elected.

World leaders use Twitter mainlyduring election campaigns

10 Data as of 1 July 201210

Insight #8The most retweeted tweet

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Dallas LawrenceChief Global Digital Strategist

+1-310-309-6677 [email protected]

Zaheer NooruddinAsia-Pacific

+852-2963-6775 [email protected]

Matthias LüfkensEurope, Middle East and Africa

+41-22-593-6926 [email protected]

Cely CarmoLatin America

+55-11-3-094-2256 [email protected]

Michael BassikUnited States

+1-212-614-4165 [email protected]

Paul CordascoManaging Director, Global Marketing

[email protected]

Burson-Marsteller Digital Strategists

Media Contact

#Twiplomacy @B_M facebook.com/Burson-Marstellerhttp://twiplomacy.com

Contacts