Aligning brand developmentwith business objectives

[MANTRA]

To build brand in!uenceby being culturally relevant

[METHOD]

[METHOD]BUILD  A  BRAND  THAT  MATTERS

What   counts   is   not   how   big   the   brand   is,   but   how  much  of  a  difference  the  brand  makes  in  the  world.

An   inEluential   brand   spreads   its   products   services  and  ideas  further;   it  endures  longer;   it  magniEies  its  successes;  and  it  minimizes  its  failures.

An  inEluential  brand  makes  people  think,  feel  and  act  in  new,  better  ways.    

An   inEluential   brand   is  motivated  by  a  purpose   that  stands  the  test  of  time.  

An   inEluential   brand   is  based   on  a  relevant  cultural  behaviour  that  the  band  can  address  on  behalf  of  the  potential  customer.  

[METHOD]

Company Customer Culture Category

Areas of focus

Combining business development strategiestogether with communication tools

and methodologies

[MASTERY]

[MASTERY]My  focus  is  brand  development  and  communication  strategies   from   an   business   development  perspective.   Most   organisations   treat   with   their  brands   as   a   separate   entity   from   their   parent  organisations.   In   most   cases,   this   is   a  mistake.   The  organisational   strategy   is   the   basis   of   all   business  decisions,   from   HRM,   System   and   Process  Management,   Financial   Resource   Management,  Research   and   Development,   as   well   as   Marketing  and   Communications.   By   focusing   on   long-­‐term  communication   and   brand   development   strategies  based   on   an   organisation’s   core   values   and   goals,  brands   can   be   tactical   and   resilient   in   an   ever-­‐changing  cultural  and  economic  environment,  while  maintaining   their   integrity   and   remaining   relevant  consistently.  

If   you   are   seeking   a   new   way   to   develop  more   business,   re-­‐invent   your   brand   or  business,  or  simply  start  something  new,  it’s  important   to   remember   that   people   don't  buy  what  you  do;  people  buy  why  you  do  it.    Developing   the   brand   that   drives   people   to  want  your  it  is  the  foundation  of  many  of  the  things   you   already   own   or   want   as   an  individual  or  organisation.  Let’s  Eind  a  way  to  discover   the   Why   of   your   organisation   and  create  success  together.

[MOTIVATION]Success for all

Portfolio

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[MEETING]Anthony  BurnleyCreative  Strategy  Consultant

#9  GrifEith  Street,  Arouca

aburnley@gmail.comburnleyanthony@gmail.com

(868)  727-­‐0389linkedin:  https://tt.linkedin.com/in/aburnley