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Building Trust in New MobilityCrissy Ditmore, Director of Strategy
2 CUBIC PROPRIETARY | Overview
NextCity® TRENDS
RIDE HAIL – FRIEND OR FOE
Ride hailing creates 2.8 vehicle-miles
for every mile of personal car travel it
takes away.
https://www.crainsnewyork.com/article/20180725/TRANSPORTATION/180729944/ride-sharing-causesfar-more-city-traffic-than-it-prevents-report
3 CUBIC PROPRIETARY | Overview
BUILDING TRUST
Trust markers together with algorithms
may be able to produce trust scores,
which can be shared to remove some
of the barriers to shared mobility
4 CUBIC PROPRIETARY | Overview
EX: CA REGULATIONS FOR SHARED USE DRIVERS
http://www.traffic.511.org/carpool-vanpool/vanpool/enterprise/DMV-medical-exam-requirements
5 CUBIC PROPRIETARY | Overview
REAL-TIME
PASSENGER
INFORMATION
• Answers the question “Where’s My
Bus?” for riders
• Optimizes Agency Operations
CUBIC PROPRIETARY | Overview6
IDENTITY MANAGEMENT
Choice, convenience, and interoperability
will be key to successful identities
management, ensuring that seamless
end-to-end journeys can occur
irrespective of the operator
7 CUBIC PROPRIETARY | Overview
https://www.ifc.org/wps/wcm/connect/ec101088-8a12-4994-9918-14455b8e2cd9/00418+IFC+DTE+Report_Complete_Layout+Final2-pxp.pdf?MOD=AJPERES
https://www.sciencedirect.com/science/article/pii/S0967070X1730286X
PERCEPTIONS OF SAFETY
In scenarios where riders share
driverless vehicles, that (safety)
perception suffers, especially when it
comes to women.
8 CUBIC PROPRIETARY | Overview
ARCHICULTURE- DESIGN A CULTURE OF SHARING
• To effectively manage trustworthiness, Tools would ideally need to
asses trust on several levels:
– Institutional: which looks at typical identity checks, such as passports,
driver’s’ licenses, and ID cards
– Community: which considers the communities that users may share
with others which engender trust, e.g., employers, schools, universities,
sports clubs or volunteer organizations
– Peer-to-Peer: which directly and indirectly link to trusted peers and
their networks
9 CUBIC PROPRIETARY | Overview
MAAS MATURITY MODEL
Integration of Societal Goals
Policies, Incentives, etc…4
Integration of the Service Offer
Bundling/Subscription, Contracts, etc…3
Integration of Booking and Payment
Single Trip – Find, Book and Pay2
Integration of Information
Multimodal Travel Planner, Price Info1
No Integration
Single, Separate Services0
• An integrated system that is
scalable to include other agencies
and modes
• Offers a new range of
convenience for MTA customers
• Contactless bankcards and mobile
ticketing
• Available for all modes of
transportation
Thank [email protected]
+1 619-980-0523
@FabCityCrissy
