Mobility as a Service (MaaS) Concept and Landscape

Spyros EvangelatosResearch Engineer – Inlecom Systems

The Future of Multimodal Travel in EuropeBarcelona 6 October 2016

• can transform business services, • enable more intelligent, innovative and

robust business operations, • disrupt existing business processes and

support entirely new business models.

Now is the time to transition to as-a-Service to leverage the power of cooperation, to innovate faster, drive revenue and reduce costs (Accenture).

Mobility as a Service (MaaS) - Concept and Landscape

Why “X-As-a-Service”?

• Is it an alternative to owning a car?• The new service offers “freedom of choice for traffic users", combining public transport,

“demand-based traffic" as well as private mobility services.

• Is it turning transportation into a software industry?• The phenomenon where a service replaces a product is nothing new. Known examples:

• GE started selling “Power by the Hour", where it leased jet engines to airlines ratherthan selling them

• XEROX started selling print services instead of printers

Mobility as a Service (MaaS) - Concept and Landscape

What is “M-as-a-Service”?

Mobility as a Service (MaaS) - Concept and Landscape

What are the objectives of “M-as-a-Service”?

• Seamless and efficient flow of information, goods and people both locally and throughlong distances

• Globally scalable door-to-door mobility services without owning a car• Better level of service than private car has

• The first open ecosystem for information and services in intelligent transportation in theworld

• Users: • Strong user orientation• High service quality• Competitive pricing

• Cities:• Less traffic congestion and

environmental pollution• Safer and more attractive

Mobility as a Service (MaaS) - Concept and Landscape

Who Benefits from “M-as-a-Service”?

• Business: • Emerging business involving several side

businesses• An open ecosystem that can be easily

entered• Rapid deployment of innovation and modern

technologies• Highly increased efficiency of the transport

system• Transport providers can concentrate on core

competencies instead of fare management, advertising, and customer service

Personal mobility package1 for 300 €/month:

• Transportation from A to B according to a service level agreement• Including all transportation (regional public transport, taxi, car and ridesharing, bike sharing etc.)• Including transport related services (city logistics, home deliveries etc.)• Roaming in other cities and countries

Mobility as a Service (MaaS) - Concept and Landscape

1https://www.tekes.fi/en/

Who Offers MaaS?

Mobility as a Service (MaaS) - Concept and Landscape

Spyros Evangelatos, Research Engineerspiros.evangelatos@inlecomsystems.com

Mobility as a Service (MaaS) - Concept and Landscape