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Building ROIMaking the case for growing
(and going) mobile.
Your PresentersCharles WelshConnect Sales ExecutiveGetConnect
Jacquie BeckSenior Vice PresidentBrookwood Media Arts
You will learn• Effective techniques to build ROI models for mobile
deployments
• Identifying and avoiding pitfalls
• How to develop a measurement strategy that will let you claim success
• A mindset you can adopt to identify, develop, and capture unexpected benefits of deploying via mobile.
What is the game?• Making a difference• Reducing costs• Increasing opportunity• Speeding things up• Jacking up
productivity• Supporting strategic
initiatives
Models
Key Elements
Current Costs
Estimates of impacts that mobile can make
Clear vision of a future state
Estimate and Measure
Three Year TCOYear 1 Year 2 Year 3 TCO
CURRENT SOLUTION TRAINING PRODUCT $201,065 $201,065 $201,065 $603,195 Face to Face for high impact needs $452,360 $452,360 $452,360 $1,357,080 Mobile Enabled High Impact Virtual Classroom $155,750 $105,958 $105,958 $367,666
Three Year ROI Year 1 Year 2 Year 3 3 Year ROIYearly ROI of Selecting High Impact Mobile (no travel avoided) 29% 90% 90% 64% Yearly ROI of Selecting High Impact Mobile (if travel is avoided) 320% 517% 517% 433%
Costs
Hard Soft Opportunity
Hard Cost DriversTravel
Time spent in travel
Direct and related costs of current solution
Soft Costs• Time spent off task• Time wasted with
current solutions• Impact
Opportunity Costs
Unavailability of
training
Speed benefits
Missed impacts
Three Lessons
Reduce hard and soft
costs
Boost productivit
y
Transform to build
scale and relevance
Reduce Costs• Travel avoidance
• Wasted time at beginning of sessions
• Multiple, expensive solutions
• Sally Breaux• Instructional
Design Manager• AMD
Transform• Traditional organization
• Connects different parts of the world
• Transforms the way we do things
• Increase engagement
• More than tool, prepare for a process, learning curve, change
• Franklin Shaffer, Ed.D
• Chief Executive Officer
• CGFNS International
Boost Productivity• Time out of office
• Global Impact
• Vast Budget Reduction• Dr. Nancy Grey• Director, Quality
Standards & Training
• Pfizer, Inc.
Final suggestions• Collect your hard, soft, opportunity cost data
• Develop a vision of what can change with your mobile learning deployment
• Create a tailored ROI model that shows three scenarios “Current, non-mobile, and mobile” to highlight difference.
• Pay attention as you deploy to what people do with what you produce.
Thank you! Questions?
Charles WelshConnect Sales ExecutiveGetConnect
Jacquie BeckSenior Vice PresidentBrookwood Media Arts
