38
BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONS FEBRUARY 8, 2017 NANAIMO, BC

BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONS 

FEBRUARY 8, 2017NANAIMO, BC

Page 2: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

An Observation

2010

2020

2020

Gen Y

Gen X

Baby

Trad.

Source: www.the2020workplace.com

Page 3: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

A Question…

How will you recruit, train and motivate employees in 

the 5 generation workforce???

Page 4: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Another Observation…

Top 10 Global Retailers, By Estimated 2005 Worldwide Sales (USD)

1. Wal‐Mart $285 billion

2. Carrefour $90 billion

3. Home Depot $73 billon 

4. Metro AG $70 billion

5. Royal Ahold $64 billion

6. Tesco $62 billion

7. Kroger $56 billion

8. Sears $55 billion

9. R.H. $50 billion

10. Costco $48 billion

Top 10 Global Retailers, By latest Estimated Worldwide Sales (USD)

1. Wal‐Mart $485 billion

2. Costco $112 billion

3. Kroger $108 billon 

4. Walgreens $103 billion

5. Tesco $101 billion

6. Carrefour $99 billion

7. Amazon $89 billion

8. Metro AG $85 billion

9. Home Depot $83 billion

10. Target $72 billion

Source: www.deloitte.com

Page 5: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Another Observation…

Page 6: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

A Question…

How will your business environment change when the largest retailer in world the is based online???

Page 7: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

A Final Observation…

BUSINESS INSIDER: Self-driving robots will start making deliveries for “Postmates” & “DoorDash” in select US cities

- Melia Robinson Jan. 18, 2017

Page 8: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

A Question…

How will virtual reality, robots and artificial 

intelligence change the playing field for small 

business???

Page 9: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Good Afternoon…Bonjour!

Dan Stefanson

Page 10: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

The Age Old Question?

ICELAND…

Page 11: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

The Age Old Question?

GREENLAND…

Page 12: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Some Things I Love

Page 13: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Some Work History

Vice President, Strategic Services

DCTDirect Care Training

Page 14: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Setting the Context

Page 15: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Regulatory Landscape

Debt Collection

Motion Picture

Cremation, Interment & Funeral

Payday Lending

Home Inspection

Telemarketing

Travel

Other Consumer Protection

Page 16: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

On Whose Authority?

Business Practices & Consumer Protection Authority Act [SBC 2004]

Business Practices & Consumer Protection Authority of BC

Business Practices & Consumer Protection Act [SBC 2004]

Cremation, Interment and 

Funeral Services Act [SBC 2009]

Motion Picture Act [RSBC 1996]

Page 17: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Our Vision

A province where all citizens of British Columbia are empowered in their 

transactions as a result of rigorous and consistent business compliance and through the provision of solution‐

based information.

Page 18: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

A Streamlined Corporation

Board CEO

Operations

Administration

$5.8M

44

Page 19: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Operations Division

Operations

Licensing and Information

Compliance

Business PracticesEnforcement 

Motion Picture 

Classification

Page 20: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Administration Division

Admin 

Finance

Human Resources

Information Technology

Stakeholder Relations

Marketing & Corporate 

Communications

Page 21: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

PURPOSEThe purposes of the authority are to deliver consumer protection services throughout British Columbia, to promote fairness and understanding in the marketplace and to administer in the public interest any Act, the administration of which is delegated to the authority.

VISIONA province where all citizens of British Columbia are empowered in their transactions as a result of rigorous and consistent business compliance and through the provision of solution‐based information.

VALUESWe believe in accountability to ourselves and each other, in the investment and maintenance of integrity, and in the pursuit of excellence in the delivery of services that ultimately make a difference in the lives of British Columbians. Operational Strategies

We are known as a timely and effective solution provider for consumers affected by unfair transactions

With competence and transparency we 

license, inspect and hold businesses accountable 

Build mutual trust and understanding of stakeholdersS1. Administration agreement complianceS2. Overall rate of licensee compliance

S3. Consumer inquiries within authorityS4. Consumer inquiries solved by self‐help

100%> 90%

38% (min 12,000)

75%

Implement efficient and effective business process for licensees and consumersP1. Quality of licensing and complianceP2. Quality of investigation and enforcement

P3. Quality of consumer solutions providedP4. Quality of consumer self‐help tools used

85%92%

70%85%

Develop corporate skills, knowledge, abilities and systemsC1. Overall employee engagementC2. Overall management performance

C3. Required to protect capacityC4. Required to invest in capacity

76%90%

85%10 days

Maintain sufficient liquid and capital assets to meet financial obligationsF1. Net revenue to support financial planF2. Real rate of return on investment

F3. Liquidity to support financial planF4. Capital to support financial plan

$59,9641.5%

1.2:14.3%

Page 22: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Something’s Not Right

Page 23: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Solving Consumer Problems…

Page 24: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Learn More About Us?

www.consumerprotectionbc.ca

Page 25: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Loyalty Through Transactions

Page 26: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

PURPOSEThe purposes of the authority are to deliver consumer protection services throughout British Columbia, to promote fairness and understanding in the marketplace and to administer in the public interest any Act, the administration of which is delegated to the authority.

VISIONA province where all citizens of British Columbia are empowered in their transactions as a result of rigorous and consistent business compliance and through the provision of solution‐based information.

VALUESWe believe in accountability to ourselves and each other, in the investment and maintenance of integrity, and in the pursuit of excellence in the delivery of services that ultimately make a difference in the lives of British Columbians. Operational Strategies

We are known as a timely and effective solution provider for consumers affected by unfair transactions

With competence and transparency we 

license, inspect and hold businesses accountable 

Build mutual trust and understanding of stakeholdersS1. Administration agreement complianceS2. Overall rate of licensee compliance

S3. Consumer inquiries within authorityS4. Consumer inquiries solved by self‐help

100%> 90%

38% (min 12,000)

75%

Implement efficient and effective business process for licensees and consumersP1. Quality of licensing and complianceP2. Quality of investigation and enforcement

P3. Quality of consumer solutions providedP4. Quality of consumer self‐help tools used

85%92%

70%85%

Develop corporate skills, knowledge, abilities and systemsC1. Overall employee engagementC2. Overall management performance

C3. Required to protect capacityC4. Required to invest in capacity

76%90%

85%10 days

Maintain sufficient liquid and capital assets to meet financial obligationsF1. Net revenue to support financial planF2. Real rate of return on investment

F3. Liquidity to support financial planF4. Capital to support financial plan

$59,9641.5%

1.2:14.3%

We are known as a timely and effective solution provider for consumers impacted by unfair transactions in the marketplace

Page 27: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Path to Purchase 101

Page 28: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Path to Purchase Today

Page 29: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Transaction Best Practices

• Know your obligations under law (BPCPA)• Be clear and transparent with customers• Meet consumer expectations to build trust• Deal reasonably with complaints by working towards mutually agreeable solutions 

• Provide channels for consumer feedback to you and other potential or current customers

• “Unhappy customers are your greatest source of learning”

Page 30: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Unhappy Customers!

Page 31: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Online Dispute Resolution

www.resolveyourdispute.ca

Page 32: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Online Dispute Resolution

Debt ODR

Not Eligible (22%) 

Eligible        (78%) 

Successfully Resolved 100%

100%

Page 33: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Online Dispute Resolution

www.equibbly.com

Page 34: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Online Dispute Resolution

www.gripevine.com

Page 35: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Cornell…Reading List!

Page 36: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

In Closing…a Task

Jafnan er hálfsögð saga ef einn segir.

A tale is but half told when only one 

person tells it.

Page 37: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

Thank you…Merci!

Our contact information:Toll free: 1‐888‐564‐9963   [email protected]

www.consumerprotectionbc.ca

Page 38: BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONSnanaimochamber.bc.ca/wp-content/uploads/2017/02/February... · 2019-01-23 · 2. Carrefour $90 billion 3. Home Depot $73 billon 4. Metro

BUILDING LOYALTY THROUGH CUSTOMER TRANSACTIONS 

FEBRUARY 8, 2017NANAIMO, BC