Building and Implementing Balanced Scorecard

Key Performance Indicator

Challenge for Technology Company Management Teams

Rapidly shrinking product cycles Recruiting, retaining and rewarding technology

talent Making and communicating critical product

development decisions Tracking the evolution of customer feature

demands and use models Disruptive, enabling technologies that can

invalidate products or entire business models

The Logic of Balanced Scorecard Strategic Planning

Examples of Strategic Themes

Customer-Focused Operational Excellence

Market Driven Technological Excellence

Strategic Partnering

Growth Through Innovation

etc

Strategy MapsTells a Story of Value Creation

Continuous ImprovementActions of Objective

Technology Company MarketKey Characteristics

Disruptive

(which lead to)

Enabling Technology

(which lead to)

New Capabilities

(which lead to)

Evolving Use Models

(which drive)

Shrinking Product Cycles

Perspective

Perspective

Perspective

Technology Company Strategic Theme

Nine Steps to Success