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Seton Hall UniversityeRepository @ Seton HallSeton Hall University Dissertations and Theses(ETDs) Seton Hall University Dissertations and Theses
2002
Building And Growing CustomerCommunications: A Framework For ExploringCommonalities And Differences In The WaysConsumers Are Targeted With Health CareMessages By Multinational PharmaceuticalCompanies In Europe And In The United StatesGail S. ThorntonSeton Hall University
Follow this and additional works at: https://scholarship.shu.edu/dissertations
Part of the International Business Commons, and the Pharmacy and Pharmaceutical SciencesCommons
Recommended CitationThornton, Gail S., "Building And Growing Customer Communications: A Framework For Exploring Commonalities And DifferencesIn The Ways Consumers Are Targeted With Health Care Messages By Multinational Pharmaceutical Companies In Europe And In TheUnited States" (2002). Seton Hall University Dissertations and Theses (ETDs). 540.https://scholarship.shu.edu/dissertations/540