Building a successful CPI campaign: A

How-To Guide

•2.5 Words about the Appnext platform•Campaign Set-up Milestones:

* App Set-Up* Campaign Set-Up* Tracking * Activation Test* Payment

•Tips and Recommendations•Q&A

Agenda

Quiz Time

Who is Ido Ungar?

Who is Ido Ungar?

1 2 3

2.5 Words About

Appnext

About Us

Appnext is a leading monetization and distribution platform exclusively dedicated to growing mobile businesses by promoting apps.

100% Self-Serve Platform Programmatic CPI Bidding

25,000 380 Million 12 Billion 180 Developers Unique Users App Requests Countries Monthly

Appnext GEO Distribution 2015 Installs

Where your apps will be promoted

Go Launcher

Optimal Campaign

Set-Up

Optimal Campaign Set-up

• App Set-Up

• Campaign Set-Up* Network vs. Direct-Buy Campaigns* GEO Targeting* CPI Set-Up* Creative* Tracking

- Appnext SDK- 3rd Party - S2S

• Activation Test

• Payment

App Set-Up | URLs

! Android: Market URL + Package URL

Market URL: the link of the page when you are on your app page at the store. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en Package URL: part of the market URL, starting from the “=” and end at the “&”. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en

! iOS: Market URL

App Set-Up | URLs

! Android: Market URL + Package URL

Market URL: the link of the page when you are on your app page at the store. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en Package URL: part of the market URL, starting from the “=” and end at the “&”. https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en

! iOS: Market URL

com.gettaxi.android

Campaign Set-Up | Network vs. Direct-Buy Campaigns Network campaign - is a campaign that run on all the publishers within the selected GEO

Note: you should start your campaign as a network campaign.

Direct Buy - is a campaign that run only on the specific publishers you chose.

Note: We Recommend to first run the campaign as network, identify the best publishers, then create a personal white list based on which you will create a direct buy campaign.

Campaign Set-Up | Network vs. Direct-Buy Campaigns Benefits of Network:

Run on thousands of different direct publishers Find new publishers as they join the Appnext market

Benefits of Direct Buy:

Optimal CPI bids – your current position per publisher Manage by individual performance

Network campaign

all publisherscompetitive rate

Stage I Stage II

TIP: remember to add publishers along the way

Direct-Buy campaignwhite list publishers

highest rate

Network campaignall publishers - in order to get the

new ones

TIP: remember to exclude publishers

along the way

Campaign Set-Up | GEO Targeting! Run different campaigns for different GEOs

Benefits:

Optimal CPI Set-Up Bigger picture with no noise Localization Edge

Global vs. Local Campaign performance and KPIs

Campaign Set-Up | CPI Set-Up

! The choice of the optimal CPI rate is affected by: OS - iOS rates are always higher than Android GEO - the chosen country will affect the rates Publishers - your current position with each publisher

Min bids, competitive bids, logic of high rates

Benefits of a higher CPI rate:

Run on the best publishers (have min CPI rates) Get higher current position= get more traffic Optimize faster and more affectively

Quiz Time

The Appnext Baby Boom

The Appnext Baby BoomHow many kids will be born at Appnext in 2015?

The Appnext Baby Boom

4 7 10

How many kids will be born at Appnext in 2015?

Campaign Set-Up | Creative

! Experiment - Run up to 3 creatives per campaign - A/B testing

! Be McDonalds - Strive to localize for the campaign GEO

Image creative evolution

Why Use Tracking?

The benefits of tracking:

Getting to know your users Better future planning Paying only what you should

! Post Installation Behavior

Campaign Set-Up | Tracking

! Android:* Appnext SDK* 3rd Party* S2S- Server to Server

! iOS:* 3rd Party* S2S- Server to Server

! Appnext SDK

Benefits of SDK:

Free Reliable Simple to integrate

Campaign Set-Up | Tracking

! 3rd Party Tracking: we are integrated with all 9 leading tracking systems:

! Server to Server (S2S)

Campaign Set-Up | Tracking

Campaign Set-Up | Activation Test! The activation test’s goal is to make sure your tracking link is working correctly

App Page Add tracking button

Send the test URL to your

app

Press the linkInstall the

app from the store

Open app

Status = Active

Make sure to use the right GEO and

a fresh device

Campaign Set-Up | Payment

! PayPal –> post-payment and no bureaucracy

! Wire Transfer –> Pre-payment. Though you can get a refund for money you have not used

Reports

By DateBy App

By Country

By Creative

Quiz Time

What Time Is It Now

What Time Is It Now

It’s not a quiz

question

What Time Is It Now

It’s not a quiz

question

What beer are we going to drink right now?

What Time Is It Now

It’s not a quiz

question

What beer are we going to drink right now?

What Time Is It Now

It’s not a quiz

question

What beer are we going to drink right now?

All Answers Are Correct

What we believe in

Transparency

Community Marketplace

Control

Thank You