Build an Engaged

Community on LinkedInWashington State HR Council

Benefits of LinkedIn

Share content

Find answers

Post and view jobs

Make business contacts

Post & view training opportunities

Establish themselves as industry experts.

These groups have the potential to be a meaningful resource for their members, and a powerful tool in growing and strengthening local SHRM chapters.

Start Learning About Groups

LinkedIn Help Center –

https://help.linkedin.com/app/answers/detail/a_id/1164/~/groups---getting-started

Creating a Group

Inviting People to Join Group

Managing a Group

Sending Announcements to Group Members

Approving and Pre-Approving Group Members

Adding or Editing a Logo for Your Group

Using the LinkedIn Logo

Deleting Group Conversations & Comments

LinkedIn Groups

Recent BIG changes to LinkedIn Groups?

https://help.linkedin.com/app/answers/detail/a_id/61173/

LinkedIn Groups: A Moderator’s Field Guide can be found at:

https://smallbusiness.linkedin.com/content/dam/smallbusiness/

marketing/static-assets/pdf/linkedin-groups-ebook.pdf

Begin with a Plan

Begin with a plan but react

to your members based on

their actions

Don’t be afraid to change

course based on member

engagement or the lack of

You can’t keep doing more of

the same and expect

different results

Stay Focused

Your managers and moderators serve to maintain the group’s

focus, guiding discussions and removing distractions.

What is the common theme of your

group?

Are your discussions mostly

strategic, tactical, or a mixture of

both?

What makes this group unique

amongst competing groups?

Assign Ownership and Duties

Group managers have many of the same functions as

owners, but they cannot close or transfer ownership of

the group.

Group moderators can monitor discussions, moderate

comments, and feature discussions.

Group owners control membership,

discussions, settings, subgroups, rules

and more.

Managing the Group

Group Policy

Who is your group’s target audience? State the goal of

the group at the beginning of your policy.

What posts will be grounds for moderation or removal?

Keep this explanation short – you want to have an open

discussion, but within the confines of your stated goals.

What disciplinary actions will be enforced? In most

cases, moderators will ban offending members. You can

institute a warning process, but it’s a best practice to be

strict with offenders.

Sample Group Policy

Is available on the

Washington State Council's

website and can be

accessed at the following

link:

http://tiny.cc/3ccw4x

Expertise in Engaging Environment

Provide valued discussion and content for members – not to

merely promote your chapter’s products or services

Develop a content calendar

Catalyst for thought leadership and

community

Allow members to ask open-ended

questions to each other and suggest

tools and resources that might help

their business

Build Personal Branding

Highlight your top

contributors

Score your group content

and promote top

contributors

Prominently feature

manager’s choice

discussions you want

members to see

Stay Top of Mind

Congratulate group members on anniversaries and

promotions (and wish them Happy Birthday)

Set up to receive alerts anytime there is a post or comment

Welcome members with auto alerts

Drive repeat traffic with weekly

highlights of existing members

Send Announcements

Send Announcement Feature

Speak in the Member’s Language

Don’t intimidate with jargon

Don’t annoy members with

fluffy content or anything too

promotional

Lead the conversation, at

least initially

Devise a Plan to Attract Group Members

Utilize your own existing connections

Leverage existing membership

Welcome packet to new members

with invitation to join LinkedIn group

Include link in other communication

and on the chapter website

Easy to find and simple to join

A Little Secret About LinkedIn Groups

Summary Begin with a Plan

Stay Focused

Assign Ownership and Duties

Have and Share a written Group Policy

Use the groups expertise to create an Engaging Environment

Build Personal Branding

Stay Top of Mind

Speak in the Member’s Language

Devise a Plan to Attract Group Members

Thank You!

The webinar has been recorded and will be

made available for viewing on the

Washington State HR Council’s website

http://wastatecouncil.shrm.org/ .

For additional information or questions

please contact Melissa Faith,

Communications Director of WSHRC at

melissaf@stcu.org .