www.linkedin.com

LinkedIn’s Most Engaged Marketer 2013 highlights the UK marketers that are using the

platform to their best advantage. These marketers are not only crafting their own personal

professional brand but are exceptional advocates for the companies they work for.

To generate this list we looked at metrics including recent growth in new connections, the number of different parts of LinkedIn.com they engage with, active contributions within Groups, companies followed and social actions such as number of shares, likes and comments.The result is a snapshot of the UK’s most engaged and in�uential marketers on LinkedIn, spanning consumer and b2b. Between them they represent major brands in sectors ranging from �nance to hotel groups.

Marco AugugliaroDigital Media at Reckitt BenckiserLondon, United Kingdom │ Marketing and Advertising

Previous ESADE, Hewlett-Packard, Barcelona, Ernst & YoungEducation

500+

ESADE Business School

connectionsConnectConnect

Paul HudsonGlobal Marketing Consultant at RSAUnited Kingdom │ Financial Services

Previous The Wall Street Journal, Collinson Latitude, HSBCEducation

500+

University of Central Lancashire

connectionsConnectConnect

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2

www.linkedin.com

Americo Campos Silva, Global Media Manager, ShellLondon, United Kingdom │ Marketing and Advertising

Previous Shell Brands International, PUBLICISEducation

500+

IMD - Business Programs

connectionsConnectConnect

Marghaid HowieChartered Marketer, CapitaBrentford, Greater London, United Kingdom│ Outsourcing/Offshoring

Previous Energyhelpline, Domestic & General, Barclays WealthEducation

500+

Chartered Institute of Marketing

connectionsConnectConnect

Craig ChadburnSocial Media Manager, BTRetford, Nottinghamshire, United Kingdom│ Information Technology and ServicesPrevious BT, BT Global ServicesEducation

500+Colley School, Sheffield

connectionsConnectConnect

Claire WhiteheadFormer Head of Global Brand Strategy & Marketing, InterContinental Hotel GroupsLondon, United Kingdom │ Marketing and AdvertisingCurrent deuceycourtureEducation

500+University of Cambridge

connectionsConnectConnect

3

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www.linkedin.com

Rebecca HeptinstallSocial Media Manager, Financial TimesLondon, United Kingdom │ Online Media

Previous gyro, Pass It On Media, XchangeteamEducation

500+

The Institute of Direct Marketing

connectionsConnectConnect

Jon CoulsonMarketing Consultant, B&QSt Albans, United Kingdom │ Marketing and Advertising

Previous kitchn DK, Velo Agency, MalikaEducation

500+

University of Derby

connectionsConnectConnect

George CairnsActing Head of Digital Marketing Strategy, LloydsBristol, United Kingdom │ Financial ServicesPrevious Lloyds Banking Group, Bank of Ireland, Lion NathanEducation

500+Chartered Institute of Marketing

connectionsConnectConnect

Vinne Schifferstein VidalMarket Development Director, Pearson plc.London, United Kingdom │ Publishing

Previous Elsevier, LBi Lost Boys, FIPnetworkEducation

500+

Universiteit van Amsterdam

connectionsConnectConnect

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