Build a Referral Machine

Steve Schlueter

Steve Schlueter

2

Austin, Texas

Operating Principal

KW MAPS Coach

BOLD Coach

KWU Master Faculty

Build a Referral Machine

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3 Build a Referral Machine

Created with Haiku Deck

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Gap Analysis

Let’s examine the numbers.

Number in your Met

Database?

Transactions as

result of repeat / referral?

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A. How many? A. 200

B. Transactions in 2014 as a result? B. 12

C. 10% goal: 10% x A = Closed Units C. 20

D: A / 12:2 (ratio from MREA) = Closed Units D. 33

E. Reality: C – B (20 – 12) = E. 8

F. Reality: D – B (33 – 12) = F. 11

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Happy Fourth of July

The Question that Could Lead You to Database

Riches

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Imagine …

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“Your business is your database, build a fortress around it.”

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- Gary Keller

“The real estate business is contact

management.”

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- Gary Keller

3% CrisisLet’s do a brief experiment.

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OUCH!

What Is a 33 Touch?

Is it 33 emails?

Is it 33 direct mail pieces?

Is it 17 of one and 16 of the other?

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“A 33 Touch marketing system must include

3–6 personal contacts a year.”

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- The Millionaire Real Estate Agent

Your Database 1-4-5

How to THINK about Your Database Strategically

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Road Map to Success

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THE ONEGenerate a 10 percent

return from my database and grow it by 250 or more over

the next twelve months.

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The Four Laws

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1. Build

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2. Feed

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3. Communicate

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Do the Database Two!Build a Referral Machine22

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DTD2

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4. Work

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Questions?

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