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Web System 3 Ey e C a r e E x c l u s i v e l y > > > P a t i e n t C o m m u n i c a t i o n s Build A More Profitable Eye Care Practice Created by an Eye Doctor for Eye Doctors. We Know Eye Care. Email Text Mobile Social Media Online Reviews Leverage the Marketing Power of:

Build A More Profitable Eye Care Practice · More Profitable Eye Care Practice for Eye Doctors. We Know Eye Care. Email Text Mobile Social Media Online Reviews Leverage the Marketing

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Page 1: Build A More Profitable Eye Care Practice · More Profitable Eye Care Practice for Eye Doctors. We Know Eye Care. Email Text Mobile Social Media Online Reviews Leverage the Marketing

WebSystem3 Eye Care Exclusiv

ely >

>>

Patie

nt Communications

Build A More Profitable Eye Care Practice

Created by an Eye Doctor for Eye Doctors.

We Know Eye Care.

EmailText Mobile

Social MediaOnline Reviews

Leverage the Marketing Power of:

Page 2: Build A More Profitable Eye Care Practice · More Profitable Eye Care Practice for Eye Doctors. We Know Eye Care. Email Text Mobile Social Media Online Reviews Leverage the Marketing

Get more patient appointments by building patient satisfaction + loyalty

Show patients you really care when you send them thank-you emails linked to satisfaction surveys. You can also send easy email reminders

when it’s time for a check-up. And you’ll stay top-of-mind with patients when you put custom communications to work for you throughout the year.

Get patients in more frequently with automated recalls

A year goes by fast—it’s easy for patients to forget to schedule an appointment if you don’t have our automatic recall emails. WebSystem3 reads the actual recall date for a patient in your practice management soft-ware and automatically cues up a recall

email, phone call or text message.

Cross-sell eyewear

with emails, texts, newsletters and

facebook posts

With powerful marketing tools at your fingertips, you can drive patients—

and prospects—to your practice profit centers.

Patient communications exclusively for eye careReduce appointment no-shows with automatic reminders and confirmations

Missed appointments result in lost revenues, both for the appointment itself and from its cross-sell potential. Automatic reminders and appointment confirmations make sure your patients remember their appointments—and show up!

Save staff time with intelligent appointment requests

No more phone tag! Patients can look online to see exactly when there’s an appointment available in the office they want to visit, with the doctor they want to see. Patients love it—and so will your staff.

Attract new patients with online reviews and email marketing

Online reviews on Google, Yelp and Yahoo give new patients lots of good reasons to choose your office over other eye doctors. Plus, you’ll have helpful tools to reach out to “lost” patients and bring them back to your practice.

Benefits for your staff:- fewer incoming phone calls- fewer outbound calls- easy + fast to send reminders- happier patients

Your patients can do everything online:- request appointments- get directions- complete forms- confirm appointments

Dear Anne,

You are now due for an eye examination.

According to our records, you are now due for an eye exam. Even if you haven’t noticed any change in your vision, it’s important to realize that many eye disorders have no symptoms in the early stages. Regular eye examinations are your best insurance against vision loss.

Click the “Request an Appointment” button and you will be able to select a convenient appointment date and time. We will confirm your selection with you.

Please call our office if you prefer to schedule your appointment by phone.

Thank you and we look forward to seeing you.

The Folsom Eye Center916-934-5555

If you do not wish to receive ANY reminders or notifications from us, click: remove me.

Eye Exam: It’s Time to Schedule

REFER A FRIEND

MAP LOCATION

REVIEW US OUR WEBSITE EMAIL US YOUR PREFERENCES

The Folsom Eye Center

123 Main StreetSuite 101Folsom, CA 95630

916-934-5555

Request an Appointment

Request an Appointment

The Folsom Eye Center on Facebook

Get vision health updates, schedule

appointments and more.“Like Us!”

Page 3: Build A More Profitable Eye Care Practice · More Profitable Eye Care Practice for Eye Doctors. We Know Eye Care. Email Text Mobile Social Media Online Reviews Leverage the Marketing

4 ways to build patient loyalty

Thank them Keep in touch

Invite them back

websystem3 is a turnkey system packed with patient emails. Use them as-is. Edit to fit your needs. Or write your own!

plus: Every email makes it easy for satisfied patients to refer friends.

Everything is: Automated • Effective • Branded to You

Survey them

Dear Anne,

Thank you for visiting our office recently. We appreciate your trusting us with your eye-care and we always try our best to meet your expectations. We hope you are happy with the service you received but if you have any ques-tions or concerns, please contact us.

P.S. To help us serve you better, we are making greater use of e-mail. Would you mind adding us to your e-mail address book? We wouldn’t want you to miss anything important!

Patient Survey: Your comments and suggestions are very important to us and help us provide the best service possible. Would you please take a moment to complete our brief patient-satisfaction survey? Just click the button below to access the survey. Thank You.

If you do not wish to receive ANY reminders or notifications from us, click: remove me.

Thank You for Trusting Us with your Eye Care

REFER A FRIEND

MAP LOCATION

REVIEW US OUR WEBSITE EMAIL US YOUR PREFERENCES

The Folsom Eye Center

123 Main StreetSuite 101Folsom, CA 95630

916-934-5555Take Satisfaction Survey Request an Appointment

Request an Appointment

The Folsom Eye Center on Facebook

Get vision health updates, schedule

appointments and more.“Like Us!”

Vision&HealthN • E • W • S

The Folsom Eye Center123 Main StreetFolsom, CA 95630

Copyright © 2013 WebSystem3. All rights reserved.

www.folsomeyecenter.comRefer a Friend

[email protected]

A Digest of Helpful Vision Care and Preventative Medicine News

Newsletter content is strictly for informational purposes; it is not a substitute for professional medical advice, diagnosis, or treatment. If you have any questions, always consult your eye-care

professional or other qualified healthcare provider.

Schedule an Appointment:916-934-5555

In This Issue: Are You Ready for Contacts? V Before You Have LASIK V Marijuana and Glaucoma V Vision 101 Quiz V Help for Those With Low Vision

Give Your Eyes a Break from the Computer ScreenIf you work in front of a computer screen all day, use the 20-20-20 rule to let your eyes rest: Every 20 minutes, look 20 feet away or more for at least 20 seconds. It helps break the eyes’ constant strain of focusing from doing close work, like read-ing or looking at a computer monitor. And always be sure that you’re a comfortable arm’s distance away r. Lowe. Another reason to give your eyes a

Get Regular Eye ExamsSeems obvious, right? Surprisingly, many people who care about their eyesight aren’t always that good about getting to the doctor. A survey by the American Optometric Associ-ation (AOA) found that 85 percent of people valued their sight as their most prized sense, but less than half of that group had had an eye exam in the past two or three years. What gives? “People tend not to think about preventive care…Many diseases affect the eye in such a way that you can see 20/20

Eat Leafy GreensEating carrots to improve our vision is an old wives’ tale, says Dr. Lowe. (Though they can’t hurt—you just have to eat a whole lot of them to reap any benefits.) But don’t dis-count the power of other fruits and veggies. Dark leafy greens like spinach, kale and Brussels sprouts, as well as dark berries, like blueberries and blackberries, are rich in lutein, a type of carotenoid that protects against macular degeneration, the leading cause of vision loss in people over 60. Foods

Why should my child see a pediatric ophthalmologist?The American Academy of Pediatrics states the following on its website www.healthychil-dren.org : “Children are not just small adults. They cannot always say what is bothering them. They cannot always answer medical questions, and are not always able to be pa-tient and cooperative during a medical exam-ination. Pediatric ophthalmologists know how

Dear Anne,

Thank you for completing our short patient survey and indicating you would recommend us. Online communities like Facebook, Google and Yelp are a fun and easy way to share your experiences and benefit from the experiences of others.

May we ask a favor? Would you take a moment and leave a brief comment about us online? Just a few words about your positive experience would be very helpful to anyone in our area looking for an eye doctor.

If you don’t have a yelp account, please click the blue button and it will take you to Google. Thank you in advance for recommending us...We REALLY DO appreciate it!

If you do not wish to receive ANY reminders or notifications from us, click: remove me.

May we ask for a Recomendation?

REFER A FRIEND

MAP LOCATION

REVIEW US OUR WEBSITE EMAIL US YOUR PREFERENCES

The Folsom Eye Center

123 Main StreetSuite 101Folsom, CA 95630

916-934-5555Yelp Reviews Google Reviews

Request an Appointment

The Folsom Eye Center on Facebook

Get vision health updates, schedule

appointments and more.“Like Us!”

Dear Anne,

You are now seriously past due for an eye examination.

According to our records, you are now serious-ly past due for an eye exam. Even if you haven’t noticed any change in your vision, it’s important to realize that many eye disorders have no symptoms in the early stages. Regular eye examinations are your best insurance against vision loss.

Click the “Request an Appointment” button and you will be able to select a convenient appointment date and time. We will confirm your selection with you.

Please call our office if you prefer to schedule your appointment by phone.

Thank you and we look forward to seeing you.

The Folsom Eye Center916-934-5555

If you do not wish to receive ANY reminders or notifications from us, click: remove me.

REFER A FRIEND

MAP LOCATION

REVIEW US OUR WEBSITE EMAIL US YOUR PREFERENCES

The Folsom Eye Center

123 Main StreetSuite 101Folsom, CA 95630

916-934-5555

Request an Appointment

The Folsom Eye Center on Facebook

Get vision health updates, schedule

appointments and more.“Like Us!”

Eye Exam: We’ve Missed Seeing You!

Request an Appointment

Keep your appointmentbook full!

Patients only see actual appointment openings—no more frustrating back- and-forth to find the best time.

Syncs up throughout the day with your practice management software, so actual availability is shown by office, by doctor, by day, by time.

Ultimate scheduling convenience online, on Facebook, on mobile.

Branded only to your practice

Huge time saver for your staff

intelligent appointment requests

Page 4: Build A More Profitable Eye Care Practice · More Profitable Eye Care Practice for Eye Doctors. We Know Eye Care. Email Text Mobile Social Media Online Reviews Leverage the Marketing

Use email marketing to grow your practice… and build your reputation

Vision&HealthN • E • W • S

The Folsom Eye Center123 Main StreetFolsom, CA 95630

Copyright © 2013 WebSystem3. All rights reserved.

www.folsomeyecenter.comRefer a Friend

[email protected]

A Digest of Helpful Vision Care and Preventative Medicine News

Newsletter content is strictly for informational purposes; it is not a substitute for professional medical advice, diagnosis, or treatment. If you have any questions, always consult your eye-care

professional or other qualified healthcare provider.

Schedule an Appointment:916-934-5555

In This Issue: Are You Ready for Contacts? V Before You Have LASIK V Marijuana and Glaucoma V Vision 101 Quiz V Help for Those With Low Vision

Give Your Eyes a Break from the Computer ScreenIf you work in front of a computer screen all day, use the 20-20-20 rule to let your eyes rest: Every 20 minutes, look 20 feet away or more for at least 20 seconds. It helps break the eyes’ constant strain of focusing from doing close work, like read-ing or looking at a computer monitor. And always be sure that you’re a comfortable arm’s distance away r. Lowe. Another reason to give your eyes a

Get Regular Eye ExamsSeems obvious, right? Surprisingly, many people who care about their eyesight aren’t always that good about getting to the doctor. A survey by the American Optometric Associ-ation (AOA) found that 85 percent of people valued their sight as their most prized sense, but less than half of that group had had an eye exam in the past two or three years. What gives? “People tend not to think about preventive care…Many diseases affect the eye in such a way that you can see 20/20

Eat Leafy GreensEating carrots to improve our vision is an old wives’ tale, says Dr. Lowe. (Though they can’t hurt—you just have to eat a whole lot of them to reap any benefits.) But don’t discount the power of other fruits and veggies. Dark leafy greens like spinach, kale and Brussels sprouts, as well as dark berries, like blueberries and blackberries, are rich in lutein, a type of carotenoid that protects against macular degeneration, the leading cause of vision loss in people over

Control the Air Quality in Your Home and OfficeIn the winter, the heating systems in homes and offices create dry air. Consider using a portable humidifier to keep the air moist, which will help prevent eye irritation caused by dry-ness. If you have a pet, keeping their hair off areas where you sit or lie down, like couches and chairs, is important as well. Along with shedding dander, pets can also track in other

Get unlimited access to pre-written, ready-to-go email campaigns and a quarterly vision and health e-newsletter.

patients can share your emails to expand your reach.

Build your business

Position yourself as the expert

Encourage referrals

Build goodwill

stay top-of-mind with informative quarterly e-newsletters

prepared for you.

Dear Anne-

Use your FSA Benefits before it’s too late! Use your Flex Plan Benefits before December 31st.

You may qualify for: •PerscriptionSunglasses •ContactLenses/Solution •EyeHealthExamination •PerscriptionEyeglasses •LaserVisionCorrection

Usingaspendingaccountislikegettingadiscountoncertainexpenses— notbecausetheexpensesareless,butbecauseyouarepayingthemwithmoneythathasnotbeentaxed.Aflexiblespendingaccount,oftencalledanFSA,isanemployerprovidedbenefitthatallowsyoutosetasidemoneyforyourhealthspendingneedsonapre-taxbasis.Themoneycangotowardsallmannerofmedicalrelatedexpenses,andsaveyouquiteabitofmoneywhenmanagespoorly.Someplansrequirethatyouspendthemoneybefore December31storyoumayloseit.Sheduleanappointmentnow.

IfyoudonotwishtoreceiveANYremindersornotificationsfromus,click: removeme.

Request Appointment Get FSA Info

Don’t Lose Your Flexible- Spending Benefits!

REFER A FRIEND

MAP LOCATION

REVIEW US OUR WEBSITE EMAIL US YOUR PREFERENCES

The Folsom Eye Center

123 Main StreetSuite 101Folsom, CA 95630

916-934-5555

put reviews where they’ll do you real good— on the sites people use most.

Reviews on Yelp, Google, Yahoo and Facebook drive new patients to your business and enhance your online reputation.

Reviews post on Google, Yelp, Yahoo and more—Google and Yelp are the top sites where prospective patients search.2

Patients can also post their review to Facebook— leveraging the power of social media to grow your practice.

3

Where do people go when they look for a new eye doctor?

An automatic email asks satisfied patients to write a review.

1

Page 5: Build A More Profitable Eye Care Practice · More Profitable Eye Care Practice for Eye Doctors. We Know Eye Care. Email Text Mobile Social Media Online Reviews Leverage the Marketing

Go Mobile!

Don’t delay. Contact us today for a free consultation and WebSystem3 demonstration.

Call 1.916.934.5555 www.WebSystem3.com

help patients connect with you anytime, anywhere.

Perfect for your patients: • Moms on the go• College students• Busy professionals• People who travel

Easy mobile access encourages patients to: • Request an appointment• Reorder contacts• and more...

Works with: • iPhone• Android• iPad• Other tablets

Leverage the power of mobile technology to give your patients the ultimate in convenience. The VisionApp integrates with WebSystem3 and your practice management software. Plus, it’s personalized to your practice—and affordable!

VisionApp15% off on frames at “The Eye Center”

Push notifications save money on texting